This website uses cookies to ensure you have the best experience. Learn more

Social Media Marketing Essay

1709 words - 7 pages

University of Liberal Arts Bangladesh
Assignment on Social Media Marketing
Course Code: MBA - 502
Course Title: Marketing Management

Prepared by: Group - 05
Name of the Group Members’:
Ferdowsi Ara ID: 122-051-062
Ayesha Akter ID: 121-051-025
Shagufta Momriz ID: 123-051-024
Kaosar Mahmud ID: 123-051-013
Jannaten Nigar Nayela ID: 122-051-057

18 November 2013
Table of Content

Content
Page #
Introduction
01
Digital Marketing
01
Advantages and Disadvantages of Digital Marketing
01
Mobile Marketing – a type of digital marketing
02
Advantages and Disadvantages of Mobile Marketing
02
Digital Marketing vs. Mobile Marketing
03
Choosing ...view middle of the document...

Digital Marketing
Digital marketing has really evolved over the last few years. Previously digital marketing refers to the traditional forms of marketing such as Radio and TV channels ads. But now the digital marketing goes beyond the traditional forms. Now digital marketing also refers to the marketing process that is conducted over Internet, E-mail, mobile phones, and other Wireless Medias. So a definition for digital marketing might be – digital marketing is the process of promoting products and services through electronic media such as Television, Radio, Internet, Digital Billboards, mobile phones, E-mail, Social Networks, etc.
Advantages and Disadvantages of Digital Marketing
Advantages –
Digital marketing is more cost effective than traditional marketing.
The results driven by digital marketing can easily measurable.
The response rate in much higher in digital marketing compared to traditional marketing due to accessible tools for digital marketing.
In digital marketing it is easier to change in design of the promotion quickly.
Digital marketing operates comparatively well in the social media networks.
It provides a perfect platform to build customer loyalty and strong online reputation.

Disadvantages –
Through digital marketing companies interact with customers indirectly. This is one of the primary disadvantages of digital marketing.
It is very hard to build loyalty through digital marketing.
Without the knowledge of the company and the product it takes time to update digital based promotion.
Mobile Marketing – a type of digital marketing
Mobile marketing is a kind of digital media marketing which involves communicating with the potential customers via mobile phones by sending a simple marketing message. It is now become a digital trend for the companies to use mobile phones for marketing their product or services instead of traditional marketing. Now-a-days a large number of people regardless of ages, profession and socio-economic background uses mobile devices such as cell phones, Smartphone, tablets, etc. which lets the marketers to use mobile phones as their marketing strategy.
Advantages and Disadvantages of Mobile Marketing
Advantages –
Mobile phones are more personal than other electronic device like laptop. So the marketers can directly contact with the customers.
The mobile phones are always carried by the customers and they also keep their mobile phone on. So whenever and wherever the customer is, marketers can contact with them.
It is very much simpler rather effective and cheaper to market product or service through mobile marketing.
For marketers, mobile marketing is very much convenient to create content simple and basic.
There is a very few who didn’t use mobile phone. So the marketers can create mass communication through mobile marketing easily.
Since the mobile marketing is not very much used by the companies, the future of mobile marketing is still having a lot of value.

...

Other Essays Like Social Media Marketing

Social Media Marketing: Birth of New Customer and Challenges Involved in It

716 words - 3 pages customers which create these games and there is lot of positive response from other customers as they like these games. This way Shanda has converted its customers into producers. Challenges Handling negative comments:- This is usually the challenge that leads to a company spiraling out of control with their Social media marketing campaign. At some point, someone is going to say something about you or your company that you won’t like. It might be a

Branding & Social Media Marketing at Grand Hyatt Muscat Hotel

5857 words - 24 pages /innovation is surprisingly an unfamiliar environment in the HRM-performance relationship (Gelade and Ivery, 2003; Shipton et al., 2006). HR helps to deal with some major issues relating to creativity in an organization creating a social atmosphere that supports creativity (Gibb and Waight 2005) and changing the culture to encourage creativity and innovation in the organizations (Mc Lean 2005). Hence, HR practices and procedures stand to better

Marketing in the Age of New Media

979 words - 4 pages work when we first combined NTL, Telewest and Virgin Mobile to create Virgin Media in 2007. Beyond customer service, you may need to consider that the old divisions between advertising, marketing and public relations (PR) have broken down, so it’s time to review how your marketing team works. Virgin Atlantic recently created a Social Relations team to manage the combined media space and to make sure our sites and communications are current and

Internet Technology, Marketing, and Security

3811 words - 16 pages Internet Technology, Marketing, and Security Michael Hawkins Dr. Daniel Sersland BUS 508 – Contemporary Business July 26, 2012 Marketing has changed and businesses need to employ a variety of Digital Media tools in a marketing plan to be successful. Social Media is one of these tools. Social Media Examiner and CompTIA researched the benefits of Social Media Marketing and found many reasons why businesses should be

Social Media

1938 words - 8 pages work together, and small and large businesses recognize that people like to keep connect with companies on a more personal level and want to feel that they are part of the conversation and not just a unknown, nameless sale. The strategy of using social media marketing is to increase and create awareness of a company brand, by helping companies connect with their customers and actively this approach create good customer relations. Marketing using

Health Care Ethics

1797 words - 8 pages patients can easily be misinformed. The information that is gathered from the different social media may or may not aide individuals with a solution or a direction to process, but it may open the door for questions that need to be asked. Individuals Social Media and Marketing - Healthcare organizations have begun to recognize the impact that social media channels have to contact with patients. They have begun developing

Marketing

989 words - 4 pages complex because it juggles many tasks, from price fixing to sales duties. Marketing is more than just commercials or a newspaper ad. Businesses use social media and press releases as well. Many people think that marketing only helps to make money. That is far from the truth. Three reasons why marketing is important are it helps to shape a business’ reputation, brings in revenue, and allows a business to remain relevant (TopoftheBurg, 2012

Global & Amp; Applied Economics

2207 words - 9 pages category where people can talk to somebody participate something, share to somebody, networking, and bookmarking it online." Because of all these things, social media is the particular interest to the businesses. Currently, the kind of businesses of all of the kind of sizes are experimenting with social media such as the marketing and all the grappling with the question of how to get in and what kind of appears to be for an especially viral to way

Blog 3 - Social Media and Compliance

620 words - 3 pages Summary Electronic Information sharing and social media continues to grow rapidly as a medium for companies to communicate and interact with their customers. They are utilized by 72% of the companies as a marketing/communication medium. One of the main reasons for this success is the speed at which information can be communicated. A study conducted by McKinsey Global Institute indicates that there is a potential to create a value of 900

Marketing

1356 words - 6 pages to target consumers on the basis of what they see & perceive. Printed advertising is used till date as a major tool for marketing. From early 1900s until 1972, saw the emergence of new revolutionary mediums as tools for marketing. The focus was to reach out to more & more people with the help of mass media & telephones. In 1922, the radio advertising began, with a couple of brands sponsoring a radio program and the brands being

Five Core Elements to a Social Media Plan Template

1022 words - 5 pages Five core elements to a social media plan template Posted by Stacey Stefani * 02.08.2013 Each brand has a unique story to tell, business goal to reach and likewise a marketing strategy for social media. All businesses can start with the same outline for a social media strategy so getting active isn’t as intimidating. At Fusionfarm, we recommend creating a strategy for a time period of three to six months. The strategy is your roadmap for

Related Papers

Social Media Marketing Essay

1424 words - 6 pages consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a

Social Media Marketing Essay

3118 words - 13 pages consumers with interesting, unique information. My overall goal is for Pursona to achieve more fans. By implementing this social media marketing plan, I want the number of “Followers” on Instagram and Twitter to double by the end of 2015. I also want to see your “Likes” on Facebook increase by 25%, which is roughly adding 8,000 fans to the page. Not only do I want these numbers to increase, I want the engagement of post to skyrocket. This

Digital And Social Media Marketing Essay

2579 words - 11 pages ------------------------------------------------- Digital and social media marketing STRATEGIES at sandal resorts international Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then