This website uses cookies to ensure you have the best experience. Learn more

Social Media Marketing: Birth Of New Customer And Challenges Involved In It

716 words - 3 pages

Birth of a new customer
The proliferation of information sources on the web has created a new breed of buyer: Customer 2.0. Customer 2.0 doesn't want to be sold to through traditional outbound sales and marketing channels, but rather expects to find the relevant information about the companies, products and people they are considering doing business with, through web-based research, as well as participation in customer-to-customer conversations. They want to be educated about their choices before making the decision to engage with any business.
Also the passive customer has become much more active. Earlier companies kept shooting products at the customer and with lack of choices they had ...view middle of the document...

This way Shanda has converted its customers into producers.

Challenges
Handling negative comments:- This is usually the challenge that leads to a company spiraling out of control with their Social media marketing campaign. At some point, someone is going to say something about you or your company that you won’t like. It might be a comment on your blog or a random Tweet, but how you handle it will determine how successful you’ll be with your social media campaign. The thing is there isn’t really one set method of handling negative comments. If the comment isn’t just pure hate, one can take the time to respond thoughtfully, letting the person know one respects their opinion and asking them some well thought out questions. There’s nothing wrong with a polite conversation between two people who disagree. However, if the comment is just pure Internet hate, it’s probably best just to ignore it.
Measuring success:- Measuring return on investment is their primary challenge in the social media marketing space. Some people believe that, since they don’t generate any physical...

Other Essays Like Social Media Marketing: Birth of New Customer and Challenges Involved in It

Social Media Marketing Essay

3118 words - 13 pages and age technology is taking over more and more. Did you know there is 1.35 billion users on Facebook? 284 million on Twitter? 540 in Google+? Imagine if you were using all of these outlets efficiently. Now I understand it costs time, energy in posts, and the knowledge of each outlet but that is why am I here today. Although Pursona is already users on many of these media outlets improvements and new techniques can be used to attract consumers from

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then

Role Of Social Media In Business

1022 words - 5 pages these social media sites to not only promote and market their products but also to build customer relations. Social media websites like facebook, twitter, LinkedIn etc. are creating new avenues for business. Ethics-With growing number of users of social media there are social networkers who get involved in unethical practices. The social networking sites are used by individuals for both personal as well as professional purposes and thus issues

Development of Social Media in China

1928 words - 8 pages environment. The roots of China’s social media can be traced back to the first BBS (Bulletin Board System online discussion forum or community) in1994 Shuguang BBS. It was the start of atrial period in China’s Internet development, when there were only a few thousand Internet users among a billion citizens. 1994 to 2003 was the incubation period, when BBS, customer review sites and instant messaging all began to integrate with netizens’ lives

Pros And Cons Of Using Social Media

1246 words - 5 pages professional networks like Econsultancy. My ability to interact socially has not been adversely affected. I don't see social media replacing more traditional forms of communication; I simply see it enhancing the toolset we can use to communicate on a more global level. That to me is progress and should be embraced. Happy to hear any challenges to or progressions of my view, that's the beauty of being social... James Gurd is Owner of Digital Juggler, an ecommerce and digital marketing consultancy, and a guest blogger on Econsultancy.He can be found on on Twitter,  LinkedIn and Google+.

Social Media in Hospitality

1114 words - 5 pages hospitality industry social media is a great tool to reach these people and get them involved. Social marketing provides visibility and awareness for the brand, this is critical to convert potential customers into loyal customers. The hoteliers need to take social media seriously and use it in their marketing strategy. References Sigala, M., Christou E and Gretzel, U. (2012). Social media in travel, tourism and hospitality. Surrey, UK: Ashgate

Customer Lifetime Value and Return on Marketing

1501 words - 7 pages Case Study: Conroy’s Acura: Customer Lifetime Value and Return on Marketing Case Summary: Conroy’s Acura was founded in November 1986 by Ross Conroy, a veteran of the car industry who also owned a General Motors dealership to open in Toronto and one of the first in North America. Located in downtown Toronto, Conroy’s Acura sold both new and pre-owned vehicles, and its service department was dedicated to Acura Products. Conroy’s Acura was an

Social Media and Society

1354 words - 6 pages connected across vast - it enables one to connect with people of different countries and take a glimpse into their life without being physically present there. 5. It revolutionized the brand engagement- Social media has transformed marketing industry. Kelsey Report says social media ad revenue will reach $11billion by 2017. Brands have the ability to personally engage with customers like never before and it’s showing in sales. 6. With

Organizations and Social Media

1267 words - 6 pages Abstract Social media has become the voice of many organizations as they use it to function externally as well as internally. I will define social media and explore social Intranet/Internet forums, Blogs and Podcast. Social Media purpose in organizations and in what ways it has affected them. Organizations and Social Media We live in a society where modern technology plays a big part in our day-to-day activities. By using the internet

Media and Social Changes

945 words - 4 pages parameters of change varies in tone and tenor between urban and rural areas. Whereas the social change is much faster in urban areas, for obvious reasons it takes longer to become apparent in the villages. It is a matter of some satisfaction that some Indian villages, like a few islands in the midst of sea, are exploring and experimenting with new modes and methods of awareness. The coming together of village folk (both men and women) to form societies

Social Media and Identity

625 words - 3 pages client. This is scary, Social media can really affect our lives. Most of the people never show their real selves, what they post are their best pictures, their best moments and experiences in life which creates envy to other people. Other than that, social networks became so addictive that many people prefer to socialize online then in real life. For so many people this became daily routine. Another reason that relationships are negatively

Related Papers

Marketing In The Age Of New Media

979 words - 4 pages interesting, maintaining the cheeky flair that characterizes the brand. We have always tried to maximize the impact of our advertising through clever PR, daring stunts and amusing media campaigns. The rise of social media has presented some exciting challenges to the status quo and caused us to question our usual ways of doing business. When we launched a new global ad for Virgin Atlantic on TV and in theatres—full of humour, fun and with a touch

Digital And Social Media Marketing Essay

2579 words - 11 pages arrangements). Digital marketing resembles traditional marketing in two ways (1) that the focus is understanding people (Ryan and Jones 2012) and (2) Digital marketing operates alongside the overall business objective and thus supports the traditional marketing initiatives of identifying, anticipating and satisfying customer requirements profitably (The Chartered Institute of Marketing, 2012). This report will analyze the digital and social media

Social Media Marketing Essay

1709 words - 7 pages driven by digital marketing can easily measurable. The response rate in much higher in digital marketing compared to traditional marketing due to accessible tools for digital marketing. In digital marketing it is easier to change in design of the promotion quickly. Digital marketing operates comparatively well in the social media networks. It provides a perfect platform to build customer loyalty and strong online reputation

Social Media Marketing Essay

1424 words - 6 pages consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a