Some Retail Management Information About Hardees Pakistan

2799 words - 12 pages

Table of contents:

Acknowledgement --------------------------------------------------------------------------------------2
Executive Summery ------------------------------------------------------------------------------------3
Introduction and history of company --------------------------------------------------------------4
Hierarchy.................................................................................................................................5
Answers of Questions:
A) Identify the type of retail outlet, and type of ownership? ------------------------------------- 5
B) Has the retail outlet identified its target market and competitors? ...view middle of the document...

With the grace of Almighty Allah we are able to finish our final project of Retail Management on Hardees of Thokar Niaz baig. We are very thankful to our beloved teacher Prof. Asim Jamil who helped us a lot in writing of this project and showed us the right way in order to complete this project. We also like to thank our university authorities to provide us with all the needed facilities. We did our best to complete this project and tried to take information from every possible source and to make this project as much realistic as possible.

Executive Summary

The scope of the project is to discuss the HARDEES a fast food retail chain and visiting the HARDEES branch in Thokar Niaz Baig and to collect data from there. From the last two weeks our group is in the progression of a continuous research on gaining the data of HARDEES to complete our project. The data which we have collected will be helpful to answer the questions and we will completely be able to know about how to answer the questions after visiting there and collecting data from there.
Moreover the project also discusses the analysis of competition and trend, opportunity analysis and strategies for creating competitive advantage adopted by ‘HARDEES’.
We will like to add that the project will provide the readers and listeners very high profile information about the HARDEES that what strategy they adopt for growing their business and how to satisfy the employees and customers. In the end we hope that the project will result very profitable for the readers and ‘HARDEES’.

History
Hardee's founder, Wilbur Hardee, opened his first restaurant in Greenville, North Carolina, on September 9, 1960. On the strength of its distinctive burger menu items, including the Huskee, the chain experienced rapid growth by franchising and, to a lesser extent, by acquiring other restaurant chains. The first company store opened in Rocky Mount, North Carolina, in May 1961 by James Carson Gardner and Leonard Rawls on McDonald St. in downtown Rocky Mount. That location has since been razed. According to Wilbur Hardee, Gardner and Rawls won a controlling share of the company from him in a game of poker. After realizing that he lost control over his namesake company, Hardee sold his remaining shares to them as well. The chain was headquartered in Rocky Mount until 2001.

Introduction
Hardee's is an American restaurant chain, which predominantly operates in the South and Midwest states. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl's Jr. Hardees is the fifth largest fast-food restaurant chain in the United States after Subway, McDonald's, Burger King and Wendy's It is headquartered in downtown St. Louis, Missouri. Wilber Hardee opened Hardees in 1960 in Greenville, North Carolina. Hardee was a fast food chain...

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