This website uses cookies to ensure you have the best experience. Learn more

Something Essay

874 words - 4 pages

Apple’s business strategy for its iPods is to differentiate themselves from their competitors. The primary essence of their strategy had remained the same over the years but has evolved in response to the changes in consumers’ preferences.

When Apple launched their first iPod in 2001, they shocked the market with its gigantic hard drive size, their impressive industrial design and their high pricing. Apple was able to incorporate the same storage capabilities into a much smaller hard drive mp3 player than its closest competitor - Creative’s Nomad Jukebox. The novelty idea of the mechanical scroll wheel also helped iPod stand out from its competitors. Its price penetration strategy was ...view middle of the document...

Moving away from functionalities and product designs, Apple is concentrating its efforts in building a unique to its own Apple community and promoting an Apple’s way of life.

2. Evaluate the effectiveness of this strategy (Be sure to critically analyse how Apple’s strategy fits value drivers of consumers, external environment and internal environment.)

The portable music player industry in 2001 is most likely to be at its early growth stage. This can be deduced by the rapid pace at which the industry players grow. Number of companies offering portable mp3 player grew into hundreds within a few months of the introduction of Rio’s MP3. At this stage, the industry was very attractive to Apple especially when they are facing a decline in their main source of revenue from computers.

Napster’s entry in 1999 has brought the attention of digital music to millions of users and Apple was able to see the opportunity in this. By understanding that the digital music industry is growing rapidly, Apple knew that more consumers would require portable player to complement the digital music.

High end, quality, portable MP3 player industry

The industry outlook was still highly attractive as Apple aimed to differentiate their product through functionality and branding. Thus, Apple created a new market space and focused on consumers who were less price-oriented but more functionality and image-conscious. This was seen from the massive marketing for iPod and the huge storage space of iPod which was unheard of before their entrance. This was in line with Apple’s motto “Think Different” which focuses greatly on innovation and the brand has already created a huge following in the computer...

Other Essays Like Something

Something Not Useful Essay

790 words - 4 pages . American Secondary Education, 34(1), 57-69. Although this article was targeted at junior high students, middle school students, this is something that could be applied to many age groups. With elementary ending near the teenage years, parent involvement becomes more and more important. With it causing school success and positive school – family relationships, this will fit right in supporting family importance on communication and learning

Something About Law Essay

3234 words - 13 pages Something about law 1. The advisory opinion issued by the ICJ on the adoption of the declaration of independence leaves a lot of room for us to rethink. As to me, I do not agree with the conclusion very much on the one hand that the answer is not exact to the question, and on the other hand, I believe the question that in the present case should be reformulated in another way. 2. The ICJ organized the advisory opinion quite clear, seemly

For My Speech Class - Teach About Something

622 words - 3 pages Speech -Teach About Something How to make Banana Fingers There is one-thousand and one ways to make and enjoy a cookie. Chocolate chip cookies are a mouthwatering famous cookie that everyone enjoys; but, is there another cookie that stands out just as much as chocolate chip cookies. To my opinion I think there is, it is called banana fingers. Not many people are familiar with this cookie because it’s a healthier source of nutrients. Just

Employee Rights: Something Every Employee Should Know and Understand

1513 words - 7 pages Employee Rights: Something Every Employee Should Know and Understand Jessica Rivera Western International University COM 110/Effective Persuasive Writing Lisa Hughes November 27, 2005 Employee Rights: Something Every Employee Should Know and Understand Currently, many employees take for granted the fact that they have more rights then just minimum wage, overtime pay, safe workplace, and equal opportunity

Something About Wwii

697 words - 3 pages The history of World War II (1939) World War II, also WWII, or the Second World War, was a global military conflict that took place in 1939–1945. It was the largest and deadliest war in history, culminating in the Holocaust and the dropping of the atom bomb. Even though Japan had been fighting in China since 1937, the conventional view is that the war began on September 1, 1939, when Nazi Germany invaded Poland. Within two days the United

Something That U Love

785 words - 4 pages Excel表格的35招必学秘技 也许你已经在Excel中完成过上百张财务报表,也许你已利用Excel函数实现过上千次的复杂运算,也许你认为Excel也不过如此,甚至了无新意。但我们平日里无数次重复的得心应手的使用方法只不过是Excel全部技巧的百分之一。本专题从Excel中的一些鲜为人知的技巧入手,领略一下关于Excel的别样风情。 一、让不同类型数据用不同颜色显示   在工资表中,如果想让大于等于2000元的工资总额以“红色”显示,大于等于1500元的工资总额以“蓝色”显示,低于1000元的工资总额以“棕色”显示,其它以“黑色”显示,我们可以这样设置。   1.打开“工资表”工作簿,选中“工资总额”所在列,执行“格式→条件格式”命令,打开“条件格式”对话框。单击第二个方框右侧的下拉按钮,选中“大于或等于”选项,在后面的方框中输入数值“2000”。单击“格式”按钮,打开“单元格格式”对话框,将“字体”的“颜色”设置为“红色”。   2.按“添加”按钮,并仿照上面的操作设

If You Don’t Want Them To Know Something, Put In A Book, They’ll Never Read It!

1865 words - 8 pages “If You Don’t Want Them To Know Something, Put In A Book, They’ll Never Read It!” “If you don’t want them to know something, put it in a book, they’ll never read it.” This was a saying that was widely during and after desegregation of the schools, and as I know is still being used today, to display the ignorance and lack of knowledge of African-Americans. The sad fact is that it is true. If it doesn’t come across the television or radio

gotta upload something to register

911 words - 4 pages Growing up, Arabella was quite the playful child. She always loved being the centre of attention - being the only child that she was. She was doted upon by all of her aunts and uncles - seven aunts and four uncles, and that was just from her mother's side. Her childhood was a typical but spectacular time. The tickle of her fathers stubble against her forehead when he kissed her good night, bouncing on her mother's hip - because they were

To What Extent Does Shakespeare Reveal That “Something Is Rotten in the State of Denmark” in Act 1

891 words - 4 pages To what extent does Shakespeare reveal that “Something is rotten in the state of Denmark” in Act 1. In Act 1 Scene 4 Marcellus state that there is “something rotten in the state of Denmark” and Shakespeare goes to prove Marcellus to be right through his use of politics, faith and individuals. Thus conveying to the Jacobean audience that “something is rotten in the state of Denmark” but also portraying a sense of tragedy which coincides with the

Finding Something to Believe in—Joy Luck

3038 words - 13 pages The book The Joy Luck Club, by Amy Tan gives me a unique look at Chinese culture. It addresses issues of culture, identity, and relationships as well as gives the reader insight into how difficult it would be for a stranger in a foreign land. In the early 1900’s the world was at a point where people demanded change. World War II had created turmoil in many counties and as a result many families immigrated to America in the hopes to achieve the

Describe Something You Feel Passionate About

270 words - 2 pages When I feel overwhelmed by professional stress, I indulge in my passion for rowing. I've been a dedicated athlete since high school, pursuing sports such as football, lacrosse and bicycling. In addition to providing great physical benefits, exercise diffuses the physical and emotional stress of my marketing career.I discovered my passion for rowing at age eighteen, when I joined Princeton's lightweight crew team.I quickly discovered the intensity

Related Papers

Something Essay

1539 words - 7 pages Norsk HeldagDEL A«Shit happens» er overskriften på plakaten til Natur og Ungdom, hva mener de egentlig med det? Jo, i denne sammenhengen kan det bety noe som at det er ting som skjer, «drit skjer», men kan forhindres. Hvis man selv ser tilbake på noe fælt som hendte i hverdagen og sier «Shit happens», ville man da helst ikke kunne forhindre det fra å skje om man faktisk kunne? Det er

Something Essay

926 words - 4 pages Dell Inc. is a global computer technology company that manufactures and sells PC, tablets, workstations and displays. Dell practices “Direct Business Model” that involves selling products directly to customers without intermediaries. Developed by founder and current CEO Michel Dell, this business strategy has proved to be highly effective in terms of gaining significant cost advantage in competition. Post navigation← PreviousNext → Dell

Did I Miss Something Essay

823 words - 4 pages Did I Miss Something? What I believe he is trying to claim according to the story he just wrote. He is claiming that he cannot fail to accept the fact that divorce has left him with certain scars. With those types of scars it cannot be done away so easily. In the story he says that he has lived a good life by sharing time to time between his two parents but him thinking about it, he feels that something is a miss by this. It may not be

There's Something Happening Here Essay

1884 words - 8 pages Running head: SOMETHING HAPPENING HERE There’s Something Happening Here: Occupying Wall Street Mindy Newell, R.N., CNOR Grand Canyon University NRS – 432V Teresa Ortner, RNC, MSNEd October 8, 2011 There’s Something Happening Here: Occupying Wall Street The Plan of Action On September 17, 2011, nearly 1,000 protesters gathered around the symbolic sculpture of a charging bull that is the focal point of