Starbuck Company Essay

2400 words - 10 pages

Excutive Summary
Companies today face a great deal of pressure from factors beyond their influence, and thus always strive to find new ways of coping with internal and external factors in order to stay ahead of the game. Starbucks is a very good example of a company that uses many factors to stay on top of the market, and illustrates how a company can stay at the forefront in its prolonged effort to be a leader in the coffee business. Starbucks was founded in 1971, and in 1987 had 17 stores, but by the end of 2006, Starbucks had12, 440 stores world-wide. Their total net revenue for 2006 was $7.8 billion. By examining Starbucks’ rate of progress, one can see they must be doing something ...view middle of the document...

In order for management to do this effectively, it has to be realistic and comprehensive.

Getting organized is the second function of management. Management must organize all its resources in order to implement the course of action it determined in the planning process. Through the process of getting organized, management will determine the internal organizational structure; establish and maintain relationships, as well as allocate necessary resources.
In determining the internal structure, management must look at the different divisions or departments, the coordination of staff, and what is the best way to handle the necessary tasks and disbursement of information within the company. Management will then divide up the work that needs to be done, determine appropriate departments, and delegate authority and responsibilities.

The third function of management is leading. Through leading, management is able to influence and oversee the behavior of the staff in achieving the company's goals, as well as assisting them in accomplishing their own personal or career goals. This influence can be gained through motivation, communication, department dynamics, and department leadership.
Employees that are highly motivated generally go above and beyond in their job performance, thereby playing a vital role in the company achieving its goals. For this reason, managers tend to put a lot of focus on motivating their employees. They come up with reward and incentive programs based on job performance and geared toward the employees' needs.
Effective communication is vital in maintaining a productive working environment, building positive interpersonal relationships, and problem solving. Understanding the communication process and working on areas that need improvement help managers to become more effective communicators. The best way to find areas that need improvement is to periodically ask themselves and others how well they are doing.

Controlling is the last of the four functions of management. It involves establishing performance standards based on the company's objectives, and evaluating and reporting actual job performance. Once management has done both of these things, it should compare the two to determine any necessary corrective or preventive action.
Management should not lower standards in an effort to solve performance problems. Rather they should directly address the employee or department having the problem. Conversely, if limited resources or other external factors prohibit standards from being attained, management should lower standards as needed.
The control process, as with the other three, is ongoing. Through controlling, management is able to identify any potential problems and take the necessary preventative measures. Management is also able to identify any developing problems that need to be addressed through corrective action.
Four Functions In Starbucks (P.O.L.C)
Planning is the...

Other Essays Like Starbuck Company

Starbuck's Case Study and Strategic Plan

2028 words - 9 pages outline the different strengths, weaknesses, opportunities and threats present as Schultz build this company into a worldwide recognized brand. Starbuck has a very inspiring history and company foundation. This company was first formed by three men that had a great passion for coffee and exotic tea, but then was later created into this international brand by Howard Schultz who fell in love with the company’s products and processes. Howard Schultz

Marketing Mix Essay

1068 words - 5 pages along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment" ( 2008 p. 1). Starbuck product line is limited to coffee and coffee related items this is a challenge for the management team. Management must keep a close eye on the coffee market to insure that Starbucks stays relevant. By creating a product that is desired by consumers, Starbucks has

Starbucks Case Study 3

956 words - 4 pages A growth strategy is designed to help an organization expand its markets served, products offered and increase its employee and market share. Starbucks is an organization that is on the continued rise of success but in order for Howard Schultz to make sure good decisions are being made for the company certain growth strategies are used. I believe that Starbucks uses two different strategies, concentration and both forward and backward vertical

Organisational Context of Essar

2157 words - 9 pages interdependences became stronger; Starbuck states, ‘not only have corporations created social bonds that span national boundaries, but hundreds of corporations are big enough to have memberships in the United Nations.’ He further encourages organisation theory to contribute to human welfare by acknowledging that organisations lie at the heart of major conflicts that are shaping the course of the 21 century and thus providing assistance to organisation in

Assignment 1

5972 words - 24 pages focus on the sales of packaged coffee and tea through other intermediaries like grocery stores and convenient stores (DataMonitor 2010). Starbucks has continually succeeded and one of the fastest growing company in the USA. Rapid pace of growth company CEO are looking for expand their business internationally. Starbucks was first begun outside of the America in 1995. The firm subsidiary called Starbucks Coffee International Inc. Starbuck build


598 words - 3 pages clientele. This might be challenging due to the growing international competition and cultural differences. The company`s strategy needs to be adapted and personalized to the specific market in order for Starbuck to gain and keep large market share after the initial excitement of the locals disappears. Secondary problems: Starbucks is also facing some additional problems, such as: * Toughest challenge in the home market is attracting the next

Ethics and Compliance - Starbucks

1858 words - 8 pages ). The strong beliefs of Starbucks helped them be the successful company they are today. Financially they have made slight improvements in meeting their short term obligations, and increased their day’s receivable ratio experienced no change in their return on investments. References Investopedia (2010). Retrieved on November 18, 2010 from Starbuck Corporation (2010). FY 09 Annual Report. Retrieved on November 16, 2010 from

Organizational Commitmnet and Communication

939 words - 4 pages employees by using cleanliness factors like job satisfaction and motivational practices. Communication is in the company’s instructive and informative elements of these motivational theories. Through the help of communication, the organization can inform its customers about its value-added services and customer relationship related practices (Starbuck, 2012). Starbucks embraces and follows the employee's philosophy because the company pays

All Paper

1704 words - 7 pages company with emphasis on strong values and guiding principles that its employees would be proud of and the employees could feel like their thoughts and decisions mattered. The 2010 vision never changed fully but was an expansion of the 1980 vision. It just amended the business needs and changes that took place to include more innovative and cost cutting practices. Starbucks wanted to expand their market segments, complete their acquisitions while

Starbuck and Management

2124 words - 9 pages coffee drinks, one such coffee flavor is Café Estima Blend. This company has tried to do their best with planning new Starbuck in more urban areas. They have start organizing the everyday person to empower themselves by hiring a more diverse staff from different economic and cultural backgrounds. They promote staff member from within the company to more leadership role with responsibilities. Starbucks is also making a conscience effort


1484 words - 6 pages I.Branches in the world and Vietnam: Starbucks is the largest coffeehouse company in the world ahead, with 21,160 stores in 63 countries and territories, including 12,067 in the United States, 1,570 in China, 1,451 in Canada, 1,070 inJapan and 793 in the United Kingdom. From Starbucks' founding in 1971 as a Seattle coffee bean roaster and retailer, the company has expanded rapidly. Since 1987, Starbucks has opened on average two new

Related Papers

Starbucks Essay

1233 words - 5 pages Starbucks Case Assignment Questions 1. What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? Howard original strategic vision was to allow Starbuck to become a national company with values and guiding principles that

Starbucks Essay 670 Words

670 words - 3 pages , and chose Starbucks to be the name of company, according to Lauren (2004). There are several possible explanations about competitor analysis. First of all, in term of place, it is a widespread perception that Starbucks is the most number of stores in the UK, but in fact, Costa has more stores than Starbuck and Nero. Costa has 1,375 stores and 920 vending machines, but Starbucks and Nero have 793 and 250 stores respectively in the UK, referred to

Starbucks Essay 974 Words

974 words - 4 pages “23,187 Starbuck stores in 64 countries, including 12,973 in the United States, 1,897 in China, 1,088 in Japan and 927 in the United Kingdom” (Starbucks Company Statistic, 2014). By “one person, one cup and one neighborhood,” Starbuck mission is “to inspire and nurture the human spirit” (Starbucks Company Profile, 2014). I am not a coffee drinker but ever since Starbucks been around I am drinking coffee. I never knew about Frappuccino’s, Lattes or

Marketing Essay

2445 words - 10 pages . Starbucks is usually known for "working for the environment" and they believe that their high prices are necessary for the quality of their products.  The decline in sales has had a huge impact on the company revenue and production. Sales from stores have dropped drastically in the last couple years. Many would say that the countries financial crisis has made people think twice before purchasing a high priced coffee. The fact that Starbuck competitors