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Starbucks Essay

1484 words - 6 pages

I.Branches in the world and Vietnam:

Starbucks is the largest coffeehouse company in the world ahead, with 21,160 stores in 63 countries and territories, including 12,067 in the United States, 1,570 in China, 1,451 in Canada, 1,070 inJapan and 793 in the United Kingdom.

From Starbucks' founding in 1971 as a Seattle coffee bean roaster and retailer, the company has expanded rapidly. Since 1987, Starbucks has opened on average two new stores every day. Starbucks had been profitable as a local company in Seattle in the early 1980s  but lost money on its late 1980s expansion into the Midwest and British Columbia. Its fortunes did not reverse until the fiscal year of 1989-1990,  when it ...view middle of the document...

By owning and running the stores themselves, they can control the quality directly, and they can keep all the profits for themselves. Franchising is a way for companies to expand more quickly with the help of your investment money. Apparently Starbucks is able to expand fast enough with their own money. They says they want to control its brand.

However in Europe, where it stumbled by opening stores mostly in high-rent shopping areas in big cities, Starbucks sees franchising as a way to make quick inroads in more remote areas where its executives have little familiarity. Franchised cafes are still a small share of the nearly 2,000 Starbucks stores in Europe, the Middle East and Africa, and are only in the U.K. for now. But if you want to have a franchise of Starbuck, you have to:
_You’ll need to have a significant net worth to become the owner of a Starbucks franchise.

_You’ll need to live in Europe

_You’ll need to have food and beverage experience

_And, it looks like you’ll need to be the current owner of a multi-unit food or beverage operation.

Starbucks stores pop up around the globe so fast it’s as if they’ve discovered a cloning device. With 18,000 stores, it seems likely each one looks the same. Same pendant lighting. Same faux wood finishes. Same bistro tables. Yet this megastar corporation is figuring out ways to immerse themselves into international areas without appearing cloned. The result? One-of-a-kind coffee house stunners. Gone are the days of cookie-cutter stores.

The following are some of the most pristine, most unique, most beautiful Starbucks stores around the globe. What makes these stores so stunning? Specifically, Starbucks’ cultural design and how seamlessly (and ingeniously) they’ve blended their all-too-familiar logo into neighborhoods, near shrines, and inside landmark buildings. From China and Japan to Amsterdam, the UK, and beyond, Starbucks is embracing various cultures and working hard to build stores that cater to the locals (not to mention doing things eco-friendly and LEED certified.) Get ready to see just how different, and stunning, Starbucks can be when they throw caution to the corporate wind and focus on local charm, international architecture, and the cultural influences surrounding them.

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Several more unusual and far-flung coffee counters have opened all over the world since then; here are a few of them:

_At CIA headquarters

_On a train through the Swiss Alps

_Aboard the USS Boxer and USS Harry S. Truman

_In the Louvre

_In the middle of a cruise ship: Royal Caribbean

In Vietnam, Starbuck opened its first store in 01/02/2013 in New World Hotel( District 1)

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After that, Starbucks continues open 7 store in HCMC:

_President Place(District 1)

_Rex Hotel(District 1)

_The corner of Hai Ba Trung and Dong Du Street(District 1)

_191-193 De Tham Street (District 1)

_Panorama Building(District 7)

_214-216 Phan Xich Long...

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