Disabled people are often stereotyped. A stereotype is an over
simplified mental picture of a person or group. Stereotypes of
disabled people are things such as; they should be pitied; they are
receivers of charity; they are brave; 'super crip' or even aggressive
and angry, an example of these stereotypes are put to use in Forrest
Gump. It shows Lieutenant Dan as being bitter and having a chip on his
shoulder; it also shows Forrest Gump as being like a super crip an
extraordinary person who does marvelous things without meaning too.
Stereotypes probably originate from feelings like fear; superiority;
repulsion and pity. These feelings are likely to ...view middle of the document...
You also have to consider the way the subjects are arranged in the
frame, this is called the mise en scene. In the multiple sclerosis
advert you see a large abandoned room which looks like it was once
very grand almost Victorian with large decorative pillars, there is a
lady sitting on something which is not visible because it is draped in
material, she looks like she is modeling. She is naked but covered by
the material. The picture is shown in black and white. The effect this
has is that it seems like it's in a horror movie, its dramatic and it
gives a sense of fear, enforcing the feeling that provoke stereotypes.
Different moods can be created with lighting. In the advert the
lighting comes in from the left creating shadows adding to the horror
movie effect. .
Finally there is audio (sound). This includes dialogue, music and
sound effects. This also changes moods. the advert uses both dialogue
and sound effects, the voice over is deep and serious , the wording
involves the audience drawing your attention, it uses shocking words
which are also linked to image provoking guilt and fear, word such as
'tearing apart' and ' it strikes at random' . Snapping and crackling
sounds are heard which emphasize the pain the women is feeling there
is also storm noises like wind adding to the dark atmosphere.
The advert represents people with ms as having no personality, bas
being black and white, they are sad, ashamed, and in lots of pain.
This ha the effects of making the audience feel fear, pity, guilt and
sadness to make them give money
Lots of stereotypes are hit upon in the ms advert for representation
of disabled people to improve in the media the following things must
· They must show disabled people as having complex personalities and
having all the emotions. Just like everyone else disabled people have
feelings that can be hurt from happy to sad, angry and mellow...