You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?
One of the most delightful and economical features of the Web is the ability stone jaw crusher used in quarry
to split-test your sales letter to multiple markets at nearly ZERO extra cost. You can do this yourself, and leverage your sales potential exponentially while keeping a tight clutch on your purse strings. Or, you can farm it out to a professional, and even still for thousands less than it would take to create two fresh ads from scratch, ask for multiple sales letter versions at a bulk rate that have you hitting potential target markets faster than your grandpa can win at the county fair Whack-a-Mole game.
In the world of corporate print ...view middle of the document...
The remaining 'neutral' items and the jist of the ad promotions stay the same. So, the versioned catalog would look *almost* stone hammer crusher used in mining
identical to the original, with the exception of those select items and/or headlines.
How is this important? Well.. why would you try to sell ski jackets to folks in Florida when you know they'd be far more likely to pay for a windbreaker? Laser-targeting to specific sub-groups makes sense for ANY marketing and brings increased revenue to companies large AND small.
For large corporations, ad versioning incurs additional blackplate change fees by the printing company. The split testing comes in after the season is finished and sales are analyzed. If the versioned ads don't yield enough profit to cover the additional printing expenses, then they're dropped the next year. That is, assuming the marketing people are 'on the ball.' ;)
What does this have to do with YOUR web marketing? It's clear that ad different types of rock crusher price for sale
versioning works, or the world's top corporations wouldn't use it. Testing makes sense. It's a critical part of your success strategy and should be implemented wherever and whenever possible.
It's MUCH less labor-intensive, and far more cost-effective, to create ONE advertisement and then modify parts of it to suit the audience, than to start from scratch every time you want to address a sub-group of your market. The beauty of having a sales letter on the web, is that you can easily create as many versions of the same copy as you'd like to appeal to multiple market segments.
For example, let's say you're marketing the handy-dandy 'Soap Chip Recycling Machine' (I can't take credit for this idea - saw something like it on an infomercial back in the '80s). The Soap Chip Recycling Machine lets you take those annoyingly small, slippery soap chips that collect in the bathrooms and kitchen of your home, and mash them all together in a special soap-bar compactor to form a new, fresh bar of soap. As the creator, you think this is a breakthrough product that will change the lives of millions and save the world a ton of money on soap... and you want to pitch it to the right people/make yourself a nice fortune.