This website uses cookies to ensure you have the best experience. Learn more

Str/581 Stragic Choice Essay

1690 words - 7 pages

Strategic Choice and Evaluation
A multi-domestic strategy is defined as “a multi- domestic corporation that views itself as a collection of relatively independent operating subsidiaries each of which focuses on a specific market” (Miltenburg, 2009, p.7). The Coca Cola Corporation adopts the multi- domestic strategy.  Coca Cola manufactures all products independently in each country depending on the external and internal environments of each country. Coca Cola must develop their strategies based on the nature of the culture, status, and people in each country. The factors that must be identified in order for Coca Cola to realize growth are value disciplines, the generic strategies, and the ...view middle of the document...

Coca Cola strive to manufacture products to the highest specifications by using processes to ensure a consistent quality and safe products for their consumers (Coca Cola, 2011).
Generic Strategy
“Many planners believe that any long-term strategy should derive from a firm’s attempt to seek a competitive advantage based on one of the three generic strategies; low cost leadership, differentiation, and focusing” (Pearson & Robinson, 2011, p. 183 ).
Low cost leadership
A company that utilizes a cost leadership strategy manufactures their products at a lower cost compared to the competition. Cost leadership generally depends on economies of scale to acquire a cost advantage, thereby achieving a competitive advantage ( Pearson & Robinson, 2011). The cost leader in the beverage market is Coca Cola. This company has the buying power to purchase its raw materials at a low cost because of its size. Additionally, they benefit from economies of scale in divisions, such as advertising, and research and development. Coca Cola spends a substantial amount of cash on advertising and research and development and amortize the costs over large quantities. This process translates into low costs per unit.
Differentiation
The differentiation strategy occurs when a company highlights a unique attribute of the product compared to similar alternatives offered by competitors. The added value by the uniqueness of products sometimes permits a company to charge a higher price for them. The company anticipates that the higher prices will cover the additional costs obtained by offering a unique product. When products have unique attributes suppliers may raise their prices, thus creating the need to pass the costs along to its consumers who cannot locate substitute products without difficulty ( Pearson & Robinson, 2011).  
Coca Cola differentiates by establishing a solid brand that differentiates on reliability or quality of products. Coca Cola creates differentiation by using a soft sell approach. A soft sell approach is a “subtle yet persuasive, low- pressure method of selling your product” (Okazaki & Taylor, 2010, p. 5). The basis for soft selling is to focus on creating relationships rather than aggressively pitching products. Developing a genuine relationship with consumers will help the company understand what the needs and wants are, and then Coca Cola can suggest their solution. Coca Cola allocates approximately 20% of their entire advertising budget to conserve their differentiation strategy (Coca-Cola Company, 2011).  
Coca Cola has positioned effectively itself on the following principles; company reputation for innovation and quality, effective communication of value of their products, and creating a symbol of enjoy and fun. The company intends to isolate their competitors from the market by developing a powerful brand loyal customer base.  
Focusing
The focus strategy is directed at a particular target consumer group through...

Other Essays Like Str/581 Stragic Choice

STR 581 Capstone Final Examination Part Two UOP Complete Course Tutorials

2153 words - 9 pages Research Proposal STR 581 Week 2 Learning Team Activity STR 581 Week 2 Complete STR 581 Week 3 External and Internal Environmental Analysis STR 581 Week 3 Learning Team Peer Evaluation STR 581 Week 3 Complete STR 581 Week 4 Strategic Choice and Evaluation STR 581 Week 4 Learning Team Peer Evaluation STR 581 Week 4 Complete STR 581 Week 4 Capstone Final Examination, Part Two STR 581 Week 5 Implementation Strategic Controls and Contingency

STR 581 Week 6 Capstone Final Exam

1813 words - 8 pages competitors Complete STR 581 week 2 capstone final examination answers here STR 581 Week 2 Capstone Final Examination 4. In general, compared with firms which compete in only one market, among firms which face one another in multiple markets there is__________. • similar competitive rivalry • more competitive rivalry • less competitive rivalry • no competitive rivalry 5. The three parts of the external environment which

Str 581 Week 4 Paper

1252 words - 6 pages Strategic Choice and Evaluation for Abrazo Community Health Network STR/581 Abrazo Community Health Network Abrazo Community Health Network (aka Abrazo or Abrazo Healthcare) is a network of hospitals, primary care services, urgent cares and emergency care services that serves the greater Phoenix metro area (Abrazo Community Health Network, 2015)” and was recently purchased by a large for-profit national hospital system, Tenet Healthcare

External and Internal Environmental Analysis

1516 words - 7 pages   External and Internal Environmental Analysis Shari Arthurton STR 581 12-19-11 Sidney Morse Introduction Environmental analysis is the study of all internal and external factors that may affect a company’s operating environments. Businesses will look at the economy, social conditions, competitors, legal, and ecological factors when assessing an environmental analysis. “A

J. C. Penney's Implementation, Strategic Controls, and Contingency Plans

2100 words - 9 pages J. C. Penney's Implementation, Strategic Controls, and Contingency Plans Annette Neblett University of Phoenix Strategic Planning and Implementation STR/581 Joseph Oslakovic August 01, 2013 J. C. Penney's Implementation, Strategic Controls, and Contingency Plans J.C. Penney’s has been around for many years, it is a favorite household name. Through the years it has gone through many changes. As the economy continues to change JCP has

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Related Papers

Str 581 Capstone Final Examination Part Three Latest Assignment

1575 words - 7 pages • Legal responsibility • Employee responsibility • Discretionary responsibility Click here and download STR 581 Week 4 Strategic Choice and Evaluation 23. Which control should periodically reassess its approach to the marketplace with a good marketing audit? • Strategic control • Marketing control • Ethical control • Performance control 24. What type of strategy consists of geographical pricing, price

Str 581 Capstone Final Examination Part One New Question Answers

1556 words - 7 pages (Latest) STR 581 Week 2 Complete STR 581 Week 3 External and Internal Environmental Analysis STR 581 Week 3 Learning Team Peer Evaluation STR 581 Week 3 Knowledge Check (Latest) STR 581 Week 3 Complete STR 581 Week 4 Strategic Choice and Evaluation STR 581 Week 4 Learning Team Peer Evaluation STR 581 Week 4 Knowledge Check (Latest) STR 581 Week 4 Complete STR 581 Week 5 Implementation Strategic Controls and Contingency Plans STR 581

Str 581 Capstone Final Examination Part Three Uop Study Materials

1609 words - 7 pages . Other topics in the class are as follows: STR 581 Week 1 Ethics Reflection Paper STR 581 Week 1 Complete STR 581 Week 2 Research Proposal STR 581 Week 2 Learning Team Activity STR 581 Week 2 Complete STR 581 Week 3 External and Internal Environmental Analysis STR 581 Week 3 Learning Team Peer Evaluation STR 581 Week 3 Complete STR 581 Week 4 Strategic Choice and Evaluation STR 581 Week 4 Learning Team Peer Evaluation STR 581 Week 4

Uop Str 581 Capstone Final Examination Part Two

2021 words - 9 pages Team Peer Evaluation STR 581 Week 3 Knowledge Check (Latest) STR 581 Week 3 Complete STR 581 Week 2 Complete STR 581 Week 4 Strategic Choice and Evaluation STR 581 Week 4 Learning Team Peer Evaluation STR 581 Week 4 Knowledge Check (Latest) STR 581 Week 4 Complete STR 581 Week 5 Implementation Strategic Controls and Contingency Plans STR 581 Week 5 Learning Team Peer Evaluation STR 581 Week 5 Knowledge Check (Latest) STR 581 Week 5