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Strategic Audit Of Gap Inc Essay

518 words - 3 pages

Introduction
GAP INC . STRATEGIC AUDIT
Organization Mission and Vision . The company 's organizational mission
and vision is not expressly stated in their website , although from their
purposes and values , it can be asserted that Gap 's most basic mission is
to make it easy for customers to express their personal style throughout
their life . The company is , as quoted in their official website ,
`committed to serving the needs of our customers while delivering
quality earnings and long-term value to our shareholders (Internet ,
2008 . Their vision is to become a leader in the retail clothing trade ,
so that they could present the highest return for their shareholders
through developing great leaders , holding them accountable for what they
expected to achieve and working hard to retain the talent that is
critical ...view middle of the document...

The company has
three brands under their helm , other than the Gap brand that they carry ,
which are : Banana Republic , Old Navy and Paperlime .
The Gap brand offers wardrobe essentials such as T-shirts , hoodies ,
great-fitting pants and denim and now includes product lines for kids (GapKids , babies (babyGap , pregnant women (GapMaternity ) and (body
necessities ) Gapbody . The Banana Republic brand is established by the
firm as a luxury brand offering high-quality apparel and accessories
collections for men and women offering essentials and seasonal
collections of accessories , shoes , personal care products and intimate
apparel fitting for work and casual occasions .
The Old Navy brand offers Gap customers the best value for their money
with their collection of apparel and accessories , as well as basics .
Putting forward an Item of the Week (a special item at a special price )
every week and coming out with much-talked-about advertising campaigns
helps promote the brand that is distinctively Gap . Finally , the
Paperlime brand is an online-based shoe shop ( HYPERLINK "http /www .paperlime .com " www .paperlime .com ) offering selections of
more than one hundred of the world 's best footwear brands for women , men
and kids . Its website also offers fresh tips on the latest footwear
trends and styles , as well as exclusive contributions by guest editors
such as celebrity stylist Rachel Zoe .
Organizational Stakeholders . Part of strategic management is the
maintenance of a good stakeholders ' relationship as a stepping-stone to
the eventual attainment of organizational goals . A rapport with
stakeholders is essential , as they are part of the business environment .
Organizational stakeholders to the firm include shareholders , employees ,
consumers , local communities , government , and other businesses .
Shareholders and employees are given stakeholders .

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