Whole Foods Market 2010
BUSN620: Strategic Management
American Public University
May 3, 2015
What are the Strengths and Weaknesses?
One of Whole Food’s strengths is their passion for food and high standards for quality products. They guaranteed 100 percent satisfaction on all items purchased. Demand for organic food is rising at a much faster clip than the broader food industry
They have a competitive advantage when it comes to the size of their stores. Very few natural foods stores have stores larger than 20,000 square foot.
Each Whole Food’s store had a customized layout to fit the particular site and building to show off particular products for their target customers in that area.
Another strength within the Whole Foods corporation is that they offer an economic value added management and incentive system for employees. This system worked well for team members to use in finalizing decisions that created sustainable shareholder value.
One of Whole ...view middle of the document...
Whole Foods would benefit not only by promoting itself but the industry in general. In addition to promoting organic foods, they could enhance their brand image and loyalty by continuing their community service efforts. If the industry continues to grow and they continue to bring about brand awareness and loyalty, Whole Foods could strengthen its market share and profitability.
The key threats that Whole Foods faces include: local grocers increasing their organic food options, the size of Whole Foods stores deterring customers, and the price of organic foods. Local grocers could potentially take away from Whole Foods sales by stealing the customers that want to get in and get out. If customers can get the organic foods they want at a smaller grocery store, some customers may switch to them. This is where the size of Whole Foods’ stores becomes a threat to themselves. If they continue to buy and build large stores they could potentially deter some of their consumers to the smaller grocers in the area. Also what is a threat now is the high price of organic foods. Consumers must pay a premium for these items because they cost more to produce. Whole Foods must keep the customers they have now loyal or they could lose them to non-organic foods that are cheaper
3. What are the strategic factors facing Whole Foods?
4. Does Whole Foods have any core competencies? If yes, what are they?
5. What are the keys to success in Whole Foods?
6. What niche is Whole Foods trying to establish?
7. How can Whole Foods compete with the large national food chains (Publix, Safeway, Wal-Mart, etc.)?
8. How would you evaluate Whole Foods’ growth strategy?
9. How would you evaluate Whole Foods’ performance over past few years?
10.submit your responses to the Weekly Assignment Folder
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