GLOBALIZATION AND ITS IMPACTS ON STRATEGIC MANAGEMENT
TABLE OF CONNTENT
2. Defining Globalization and Strategic Managementâ€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦p.1
3. The impacts of Globalization on organization (e.g NestlÃ©)â€¦â€¦â€¦â€¦â€¦p.2
4. Strategic Management take full advantage of Globalizationâ€¦â€¦â€¦â€¦.p.7
5. Strategic Management deal with Globalizationâ€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..p.8
8. ...view middle of the document...
articlesbase.com/management-articles/strategic-management-at-nestle-5907881.html , â€œStrategic Management at NestlÃ©â€. This case analyses managing strategy of NestlÃ© at Switzerland under impact of globalization.
DEFINING GLOBALIZATION AND STRATEGIC MANAGEMENT
According to Gary J.Wells, Robert Shuey, Ray Kiely (2001), â€œglobalization is a widely and somewhat loosely used term, intended to describe the recent and rapid process of intercontinental economic, social, and political integrationâ€.
There are two types of integration: positive and negative. Positive integration promotes development of social aspects: expanding communication and tourism, increasing of international investment, exchanging technology. Negative integration is the breaking down trade and protective barriers, leading to the spread of infections. â€œGlobalization has been variously used in both popular and academic literature to describe a process, a condition, a system, a force, and an ageâ€ (Manfred B. Steger, 2010).
Overall, Manfred B. Steger (2010) â€œglobalization is an uneven processâ€. Firms should understand that globalization achieved larger dimension than originally standards in competitive environment (Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, 2008).
Strategic management is the process of setting up the companyâ€™s operations to grow and be competitive in order to bring success of the organization both in the present and future. Each manager has different ways for strategic management. But essentially, it is an operational chain including decide management to define the long-term objectives and the methods to achieve these objectives. Managers have established a mission, and they have to build strategies to develop it. Thus, â€œstrategic management becomes a component of an organizationâ€™s missionâ€ (Routledge, 2003).
In addition, important things should be done is to consider differences between intended strategy and realized strategy. Intended strategy is a strategy that has been established firstly. It seems like an outline of plan, mentioning of aims, methods, sequences, evaluations and all necessary operations to determine strategic objectives in the future. Realized strategy has been established after intended strategy. It is feasibility of that strategy, help managers to know how they should proceed. And this strategy will develop success and achieve defined objectives according to the original plan.
THE IMPACTS OF GLOBALIZATION ON ORGANIZATION (Take NestlÃ© to be an example)
The age of globalization is growing more and more, which makes the production and business activities in country that are under heavy pressure on type of goods, services, and imported technologyâ€¦.That has a huge impact on the economy, especially for business operations.
NestlÃ© was founded in 1866 by Henri Nestle, is the largest food and beverage company in the world, headquartered in Switzerland (Bell &...