Strategic Marketing Hw Essay

1264 words - 6 pages

Financial Aspects of Marketing
Marketing Strategy
Spring 2016

Complete the following problems and homework problems in the book.
* Do questions 2, 4, and 8 on pages 51, 52, and 53 (2 and 4 are worth 5 points and 8 is worth 10 points).
* Provide the answers for the following two problems (40 points).
* Perform the questions in this homework assignment that are associated with the Breeder’s Own Case on page 113 (40 points).

Problem 1
A group of Notre Dame students is contemplating pursuing a music career. They have to make their decisions in a hurry because if they are not going to pursue music they have to put a lot of energy into finding a job this spring ...view middle of the document...

Their thoughts are to go big or don’t go at all. As their lead singer says, “If you don’t want to play with the big dogs, stay on the porch”.
Currently they have engaged a local marketing company by the name of River City. River City will provide the promotion for a price of a whopping $125,000. River City has a variety of strong relationships with radio stations and clubs in these cities. This promotion will include local and regional promotion (Chicago, Indianapolis, and Detroit). If “The Rock” wants to branch out further than the region to include cities like Los Angeles and New York, and Miami which are the other cities that River City has ties, the costs will be $500,000.
The advertiser is a new arm of Leo Burnett called “Hip Hopes” that is dedicated to providing social media advertising and promotion for new bands and musicians. Social media advertising and promotion differ from the aforementioned promotions because promotion is dedicated to selling and one to one influencing primarily targeted towards radio, clubs, shows and gigs, and other entertainment marketing appearances and one to one influence opportunities. Social media advertising on the other hand is creating awareness and trial through social media. The promise is to provide a “presence” on the web, Facebook, twitter, and Instagram. Hip Hopes has a flat fee for their social media promotions and advertising of $80,000.
The Rock, through Skylar Diggins (a fan), caught a great break and were offered a relationship with Rocafella Records. Rocafella has agreed to produce the music. This is considered a big break because it will support them with a known brand name and it will expose them to the best production and music accompaniment. However, this relationship costs money. There is a flat fee of $150,000 for the production of the album/CD plus a royalty arrangement of 20 cents for every CD produced. Additionally, the group must develop at least 2 other CDs within the next 3 years under the Rocafella label.
As manager, you find that there are a lot of other costs to be considered to determine whether the group should try to hit it big as a full time job or to pursue other jobs related to their major. The group’s leader is a marketing major, the other group members have majors in finance, history, music, and Russian.
The following is additional cost information as it pertains to the new CD.
CD Packaging | $1.00/CD |
Royalties to groups sampled from | $.25/CD |
“Tase Me” Security | $15,000 |
Administrative and travel costs | $50,000 |
Selling Price to CD Distributor | $11.00 |

For the initial CD and regional marketing, calculate the following:
* Contribution margin per CD Unit for...

Other Essays Like Strategic Marketing Hw

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Board , n.d. Web. 17 Oct 2013. "rating process from ESRB." Entertainment Software Rating Board , n.d. Web. 17 Oct 2013. Majoras, Deborah. united states. Federal Trade Commission. Marketing Violent Entertainment. 2007. Print. Walters, Lawrence. "Sex, Lies and Videogames." Lawrence G. Walters, Esq., n.d. Web. 8 Oct 2013. "What Each Rating Means." Motion Picture Association of America, n.d. Web. 10 Oct 2013.

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then

Related Papers

Marketing Plan Home Loans Essay

2893 words - 12 pages edn, Prentice Hall South Asia Pte Ltd, Singapore. Boyd, HW, Walker, OC, Mullins, J and Larreche, J 2002, Marketing Management, New York, McGraw-Hill/Irwin. Whitwell, G, Lukas, BA, and Doyle, P, 2003, Marketing Management: A Strategic Value-Based Approach, Australia, John Wiley and Sons.

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues