Strategic Plan Part 1: Conceptualizing A Business

1301 words - 6 pages

Strategic Plan Part 1: Conceptualizing a Business

Strategic Plan Part 1: Conceptualizing a Business
Strategic planning is critical to the success of any business, especially new emerging ones. “Once a firm has committed itself to a particular strategy, its image and competitive advantages usually are tied to that Strategy”(Pearce & Robinson, 2009, P. 3). This strategic plan will map out the path for Bentley IT Services. The definition of the business and customers is evident in the mission statement. The intended future of the company is consolidated into clear vision statement. The core values of the company server to guide the company in all endeavors. These mission, vision, ...view middle of the document...

The value to the customer comes from Bentley IT Services superb and unique skill set of its employees, and its commitment to excellence in customer service.
Bentley IT Services Mission Statement: Bentley IT Services is a leader in the IT consulting field, committed to exceptional client service and implementation of technological solutions with the most knowledgeable and adept staff in the industry.

Company Vision
Successful companies have a vision of who they are, what makes them successful, and where the company is going. A company’s vision statement tells the customers, employees, and shareholders what direction the company is headed in the future. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009). A vision statement is usually for a three to five year period.
Bentley IT Services Vision Statement: Bentley IT Services strives to be the premier IT consulting company, enabling our clients to achieve their goals through technological implementations.
Core Values
Values are another important key in designing a strong strategic plan. Core values are the basic principles that guide the decisions of the company as a whole and as individuals, through different strategies and actions. They outline the expected behavior of the collective company and the individuals in its employ while conducting the day-to-day business of the organization. These values set the tone for the company, as they strive to live up to their mission statement, and pursue their vision.
At Bentley IT services, core values are stressed to every employee. The five core values are excellence, initiative, teamwork, shared commitment, and integrity. Excellence is superior performance as seen through the eyes of our customers, employees, and shareholders. Initiative is exhibiting desire for action and being responsive to the needs of clients and employees. Teamwork is working together to achieve results and build positive relationships. Shared commitment is the mutual relationship between Bentley IT Services and its employees based on shared goals, trust, and respect. Integrity is dealing honestly and respectfully with clients, employees, shareholders, and the community; abiding by all laws, regulations, and professional standards.
Guiding the Strategic Direction
The mission statement, vision statement, and core values of Bentley IT Services will serve to guide the company in its strategic direction. The mission statement lets the clients, employees and shareholders know that the company is committed to serving the client’s needs. The mission statement also tells of the company’s expertise in their field. All of this tells everyone concerned of Bentley IT Services customer focus and superior technical abilities. Whether it is customers, employees, or shareholders reading the statement, all will know exactly what the company...

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