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Strategic Plan Part 1: Conceptualizing A Business

1165 words - 5 pages

Strategic Plan, Part I:
Conceptualizing a Business
BUS/475
October 7, 2013

Strategic Plan, Part I: Conceptualizing a Business
Worlds Apart is a new concept restaurant that incorporates different dishes from all over the world into one restaurant. There will be amazing food dishes from Ireland, Germany, Mexico, Italy, France, China, and Greece, and of course, good ole down home southern dishes as well.
Mission Statement
Worlds Apart inspires to be a high-quality restaurant that meets and exceeds all expectations. The restaurant will offer a diverse menu from around the world using natural ingredients of the highest quality possible, and still offer moderate prices. We will give ...view middle of the document...

This is essential to promote public good.
Transparency-Understandable p procedures and policies that are easily accessible. This demonstrates responsibility and promote trust and honest working conditions.
Cultural Diversity-Embrace cultural diversity in the workplace and train employees to do the same. This is essential to promote diversity in the workplace.
Sense of Humor-What makes us laugh, makes us happy. Humor is essential in business; happiness spreads happiness, from employees to customers.
Strategic Direction Guided by the Mission, Vision Statement, and Guiding Principles
The mission statement is the restaurants reason for existence. It defines who we are, what we do, and why we are in business (Thompson, Gamble, & Strickland, 2006, p. 17). It reflects the values and beliefs of the organization. The mission statement will guide and inspire employees and provide a direction and help them focus on the goals of the restaurant. The mission statement describes our target market, our concern for survival, growth, and profitability, and the restaurant’s desired public image. The mission statement helps the restaurant acknowledge our strengths and informs the employees in what direction they should direct their efforts. The mission statement refers to our social responsibility of our restaurant, how we treat customers and how we preserve and respect the environment around us.
The vision statement represents a firm’s strategic intent designed to focus the energies and resources of the company on achieving a desirable future (Pearce & Robinson, 2009, p. G-7). The vision statement is a declaration of where the restaurant wants to be in the future. It provides a picture of where the restaurant wants to be and the ambition we will use to reach our goal. The restaurant’s vision statement reflects of process of making decisions on strategies and how to pursue it, including resources, and capital. It tells employees why they want to work for the company and what they can do help the restaurant achieve its goal. The restaurant’s vision statement is a long-term view on the future and is the inspiration to get it there.
The values or guiding principles of the restaurant are the beliefs to be shared among management and the employees. It provides a framework in which business decisions are made. Guiding principles are fundamental beliefs that drive the restaurants behavior and decision-making. The guiding principles suggest how the employees, management, and the organization ought to act. The restaurant’s values include: accountability, impartiality, ethics, professionalism, service, transparency, and cultural diversity. Each of these is important to have a successful organization. It shows the...

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