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Strategy Analyses Of Apple And Lenovo

2316 words - 10 pages

Strategy Analyses of Apple and Lenovo
Strategic management analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. What kind of strategy a firm undertakes will influence the company development. Apple and Lenovo are two giants in computer industry, and how the two companies can achieve so great success, it is inseparable with their suitable strategy. Through analyses Apple and Lenovo’s products, market and strength or weakness, to see the strategy of the two companies, it will be a reference to other firms.


Abstract 1
Background 3
Lenovo 3
Apple 4
Analyzing ...view middle of the document...


Apple Inc. was established by Steve Jobs and his partners on April 1, 1976 in California, and went to public in 1980, which is a multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. Now Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.

Analyzing the External Environment

PEST analysis

Political conditions:
Both US and China government support and encourage to develop the IT industry, they conduct the favorable policy and regulation for these kind of firms, meanwhile they also rule these companies not to export the high technology to prevent the new technology flow into other countries.
Economic climate
1) In the past 20-30 years, the world economy is growing in generally, and the IT industry is boosting very fast, now the economy declined, the computer industry slowdown. To curb inflation, monetary policy tightening degree to rise, plus the European debt crisis, the United States economy double dip possibilities intensified, Chinese economy is periodic the upward trend of slow..
2) Computer investment to maintain high growth The computer industry fixed assets investment growth remain high, there is excess capacity potential risks.
Social environment
With the population structure changing, civilization improved, meanwhile the cost of hardware declined, as a result, the demand for the PC and smart phone is increasing, especially in developing countries, the market is very huge, not only for the high level products but also for the simple ones.
Technological change
The computer can be developed to today’ s situation, it benefits from the LSI development very fast, and the OS has changed for several version in the past 30 years, even now, most computers still use the Microsoft and Intel combination products, but the market situation has changed. Intelligent mobile phone and computer sales and popularity, based on the ARM architecture processors apple iOS system and Android system rapidly, has shaken the Wintel alliance, the new structure is being formed.
Apple launched its i-series products which leads the trend in this market, Lenovo mobile phone business repurchase, and quickly launched their own based...

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