This website uses cookies to ensure you have the best experience. Learn more

Strategy Planning Retailers & Wholesalers

548 words - 3 pages

Retailers, Wholesalers, and Their Strategy Planning - Chapter 13, Question 3
Kelley Draine
Marketing Management, BBA 403
Olivet Nazarene University
Professor Scott Fortin
March 20, 2013

Retailers and retail shopping has changed significantly over the years. No longer do we have a large majority of one type of shopping. Retailers have changed anywhere from discount house retailers to conventional retailers to mass merchandising. Typically what you find today are stores which carry various departments and or specific to a need. In the past it was more of a high volume of items in one location of what was then considered the “general stores”. Below are the distinctions between the various retailers, the effect of future shopping within different capacities and how the Internet will affect this ...view middle of the document...

The target market would be customers who might need merchandise for a formal event such as weddings, dinner party or even a school prom.
Mass-merchandising – Appeals to a larger market at lower prices in an effort to have a greater turn-over of merchandise with higher sell volumes. An example of this would be Walmarts, super stores such as Target Superstore and Super-Kmart.
Due to the way things are within our economy and the affect it has on everyone including the retailers, I forecast it can go either way. Prices might come down in an effort for the consumers to afford them based on the unemployment rate and cut-backs on the household incomes. The flip side of this affect could be because of the decline in the economy retailers might increase their prices as a result of cost increase in which they experience in an effort to receive merchandise. The higher the supply and demand the more the cost might increase. Although, in an effort for retailers to be able to sustain during these times I would imagine the prices would have to accommodate the consumers by offering affordable prices on their merchandise. If consumers are not buying because they can’t afford it, the question would be, how will retailers survive in such a market?
The Internet has taken over tremendously in every aspect of the word. There are not too many things a person can’t purchase from the Internet these days. The Internet has become extremely sophisticated and requires stores to increase its marketing strategy and ability along with approach if it wants to stay in the game. I also forecast the future of Internet buying to monopolize the store buying industry whereby causing retailers to enhance their marketing approach offering more services and guarantees.

References
Perreault, W., Cannon, J., and McCarthy, E. (2011). Basic Marketing: A Marketing Strategy Planning Approach, 18th Ed. New York, NY: McGraw-Hill Irwin.

Other Essays Like Strategy Planning - Retailers & Wholesalers

Retail Management Chapter One Review

907 words - 4 pages products and/or services to consumers for their personal or family use. retailing, 6 : is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. retail mix, 20: is a set of decisions retailers make to satisfy customer needs and influence their purchase decisions. retail strategy, 17: indicates how the retailer plans to focus its resources to accomplish

Syllabus of Sales Distribution Management with Detail Explanation About the Theories

776 words - 4 pages Analysis Recruitment and Selection of Sales Personnel - Planning and Conduct of Sales Training Programs - Motivating and Compensating Sales Personnel – Compensation Systems - Incentive Plans – Disincentive – Benefits – Performances Appraisals – Evaluation – Criteria for evaluation Management of Marketing Channels: Structure, Functions and Flows Channel participants - Type and Number of Intermediaries - wholesalers overview, retailers, emerging

Marketing

1285 words - 6 pages International staffers list of favourite chains in the world for travellers. - No. 12 among Top 75 Retailers & Wholesalers by Supermarket News for 2012. Speed: 7-Eleven aims to minimise the time between a customer asking for goods and services and the customer receiving them in full (Slack, et al. 2012). 7-Eleven is single out as ranked 3 on Fast Company's "World's Top 10 Most Innovative Companies in Retail" for 2013. Cost: 7-Eleven requires all

Week 1 Business Flash Cards

3010 words - 13 pages . What are the two main types of intermediaries and how do they differ? Two main types of marketing intermediaries are wholesalers and retailers. Wholesalers sell primarily to retailers, to other wholesalers, and to organizational users such as government agencies, institutions, and commercial operations. In turn, the customers of wholesalers either resell the products or use them to make products of their own. By contrast retailers sell

Integrated Marketing Communications

2886 words - 12 pages use of a company’s product by end-users. Trade Advertising Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers. The goal is to encourage channel members to stock, promote, and resell the manufacturer’s branded products to their customers. 2) Direct Marketing: organizations communicate directly with target customers to generate a response and/or a transaction. (Direct mail

Australian Beverages

998 words - 4 pages concluded that industry rivalry is low but has the potential to increase in intensity. Future profitability of the industry is expected to continue at current levels. However, it is noted that the buyer power of large retailers (supermarket) will increase as sales through this distribution channel will increase. This will have a negative impact on profitability. Without economies of scale, modern technology and smart systems, it will be difficult for

Distribution Channels

835 words - 4 pages dealers, generally purchase or take ownership of products from the marketing company with the intention of selling to others. If a marketer utilizes multiple resellers within its distribution channel strategy the collection of resellers is termed a Reseller Network. These organizations can be classified into several sub-categories including: * Retailers – Organizations that sell products directly to final consumers. * Wholesalers

Cadbury Uses Imc Tools

1192 words - 5 pages media and employees A retail monitoring and education program was launched that performed quality checks at over 50,000 outlets and educated 190000 wholesalers and retailers regarding storage requirements. Cadbury’s MD urged the media to assure the consumers that Cadbury was safe to eat. He also emphasized on the care a consumer needs to take before buying a chocolate. Employees were briefed about actions taken through meetings with senior

Supply Chain Management – Outsourcing

3780 words - 16 pages effectiveness•Producers do not keep large stocks of finished goods, as these are held further down the supply chain nearer to the customers•Wholesalers place large orders and producers pass on lower unit costs in price discounts•Wholesalers keep stocks from many suppliers, giving retailers a choice of goods•Wholesalers are near to retailers and have a short lead time•Recovery in purchase process: shorter loading-unloading period

Marketing Issues

2180 words - 9 pages consists of various restrictions state and federal laws place on businesses with regards to the conduct of its activities. For any organization, the marketing and broader business decisions are constrained, directed and influenced by regulatory forces. Also, legal forces protect consumers from unfair retail prices. Federal laws control many business activities, pricing and advertising by manufacturer, wholesalers and retailers. The Social

Working with and Leading People

4511 words - 19 pages opportunities to develop new products for new markets ( diversification strategy). 2) Integrative growth Often a business 's sales and profits can be increased through backward, forward, or horizontal integration within its business firm. Star might acquire one or more of its supplier to gain more control or generate more profit ( backward integration). Or Star might acquire some wholesalers or retailers, especially if they are highly profitable

Related Papers

Week 4 Team Reflection Essay

726 words - 3 pages creates a demand for the product or service that the company is pushing. There are three stages. The producer of the product promotes it to wholesalers and in turn, the wholesalers promote the product to retailers. This is when the retailers promote the products to the customers. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. For example, a cell phone

Push And Pull Strategy Essay

1244 words - 5 pages "Push or Pull"? Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones

Case Analysis Psi

1152 words - 5 pages using it. Our Marketing strategy completely ignored this intermediate level and directly targeted consumers. * As given in the case, 80% of the products sold are purchased by men including products for females. Raja is directly targeted to men but the marketing strategy did not target men as consumers for Maya. * Profit margins earned by retailers and wholesalers was significantly low for Maya when compared to other similar products in

Baskin N Robbins Essay

2377 words - 10 pages . Some manufacturers reach consumers directly on the Internet. Retailers are now so closely linked with manufacturers that they can get delivery several times a day. Wholesalers are not yet obsolete, but must change their functions to remain viable. THE VALUE VERSUS THE COST OF INTERMEDIARIES. Some people think that if we could get rid of intermediaries, we could greatly reduce the cost of the things we buy