Summary Of The Power Of Simplicity Book

1786 words - 8 pages

NAMA NIM KELAS

: NELVI ARVINA : 1306497301 : B 132

MATA KULIAH : LEADERSHIP & ORGANIZATIONAL BEHAVIOR

TUGAS

: RANGKUMAN BUKU THE POWER OF SIMPLICITY

KEKUATAN KESEDERHANAAN (THE POWER OF SIMPLICITY) A. Dasar-dasar Kesederhanaan 1. Kesederhanaan. Mengapa orang-orang merasa takut Dulu, sederhana tidak pernah menjadi nilai plus. Hal itu berarti anda adalah orang bodoh, mudah tertipu atau berpikiran lemah. Oleh karena itu, orang takut menjadi sederhana. John Collard, psikolog Universitas Yale mendeskripsikan 7 ketakutan yaitu: takut gagal, takut pada sex, takut membela diri, takut mempercayai orang, takut berpikir, takut berbicara, takut sendirian. Takut berpikir yang dimaksud adalah takut ...view middle of the document...

000 kata, dan Tom Clancy menulis novel dengan ribuan kata. Hal ini menunjukkan bahwa bahasa menjadi lebih rumit. Sehingga orang harus menghindari kecenderungan untuk mencoba kata-kata baru dan jarang dipakai. Orang lain telah menemukan bahwa anda bisa mengukur kesederhanaan dalam tulisan. Pada tahun 1950, Robert Gunning membuat Gunning Fog Index, yang menunjukkan bagaimana mudahnya sesuatu untuk dibaca dalam istilah kata-kata dan kesulitannya, jumlah pikiran yang komplit, dan panjang kalimat rata dalam selembar kopian. Berikut ini 10 prinsip menulis yang jelas, yaitu: memperpendek kalimat, memasukkan kata sederhana, memilih kata yang lazim digunakan, menghindari kata yang tidak perlu, memasukkan tindakan dalam kata kerja, menulis seperti bicara, menggunakan istilah agar pembaca dapat menggambarkan, kaitkan dengan pengalaman pembaca, membuat banyak varietas, menuliskan ekspresi, bukan impresi. B. Isu Manajemen 4. Informasi. Terlalu banyak dapat membingungkan anda Kerumitan bisnis termakan oleh banyaknya informasi yang disalurkan ke dalam dunia bisnis sama banyaknya dengan yang Silicon Valley temukan. Pada artikel di USA Today, artikel ini percaya bahwa umur bukanlah penyebab utama kehilangan memori. Tetapi terlalu banyaknya informasi. Alasannya adalah bahwa pikiran kita seperti memori komputer dan disk kita yang penuh. Beberapa orang percaya bahwa terlalu banyaknya informasi (information overload) akan menjadi masalah medis. Agar dapat menjernihkan pikiran, maka ingatlah: ada perbedaan antara data dan informasi, anda dapat ketagihan pada peralatan komunikasi favorit anda, jangan menjadi tikus pak. 5. Konsultan. Sumber omong kosong Artikel di majalah Fortune yang berjudul “In Search of Suckers” mengungkapkan secara akurat: “Dengan tenang, tanpa keriuhan, bisnis nasehat telah dibajak. Guru-guru baru bersenjatakan tidak lebih dari pulpen, podium, dan tidak tahu malu telah memilih apa yang dulunya hal yang baik, panggilan yang bermanfaat: mengeluarkan nasehat baik kepada pengusaha. Rupert Murdoch sedikit lebih bodoh ketika ditanya apakah ada guru manajemen yang diikuti atau dikaguminya. Responnya: “Guru? Anda temukan permata di sini dan di sana. Tapi, yang paling jelas, anda tahu. Anda pergi ke bagian bisnis suatu toko buku dan anda lihat semua judul luar biasa dan anda keluarkan $300 kemudian buanglah semuanya. Banyak tulisan tentang baik, buruk dan jeleknya konsultansi. Anda harus menyadari bahwa kerumitan itu adalah hati dari konsultan bisnis yang buruk. Pandangan mereka sebagai konsultan mungkin adalah yang akurat, dimana perusahaan tidak akan membayar

banyak untuk kesederhanaan. Faktanya, hal itu kadang muncul bahwa lebih sedikit yang dimengerti sebuah perusahaan tentang prosesnya, perusahaan akan lebih banyak membayar. 6. Pesaing. Memikirkan mereka sebagai musuh secara sederhana Istilah paling sederhana, untuk menjadi sukses sekarang ini sebuah perusahaan harus menjadi pesaing. Hal itu dapat melihat terhadap poin lemah dalam posisi pesaingnya...

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