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Survival Of Small Business In Us Proposal Paper

914 words - 4 pages

Confidentiality
Confidentiality can be defined as an explicit or implied guarantee by a researcher to a respondent in social science research whereby the respondent is confident that any information provided to the researcher cannot be attributed back to that respondent. According to IRB Guidebook, U.S. National Institutes of Health (1993), Office for Protection from Research Risks, Protecting Human Research Subjects assert that:
Confidentiality pertains to the treatment of information that an individual has disclosed in a relationship of trust and with the expectation that it will not be divulged to others in ways that are inconsistent with the understanding of the original ...view middle of the document...

Data Analysis
Quantitative data analysis is helpful in evaluation because it provides quantifiable and easy to understand results. Quantitative data can be analyzed in a variety of different ways. Traditionally quantitative data can be analyzed using Statistical software tools available such as IBM’s SPSS, StataCorp’s Stata, etc. In this study, I will be using software tool such as excel for data tabulation, disaggregating data and pie-charts.
Validity
The degree to which a research study measures what it intends to measure is called validity. To validate the research we used a method called Data Triangulation. Data triangulation involves using different sources of information in order to increase the validity of a study. In order to validate this study the same open ended questions which were asked to the twenty entrepreneurs of the United States of America who were showing interest in participating in the research. A better insight into their perspectives on setting-up their own businesses were taken into consideration. This idea is to be more confident with a result if different sources lead to the same result or if clashing answers are produced, the questions need to be reframed. Based on the response of this group, a positive feedback was provided which resulted in clarity & an appropriate structure of interview questions. This type of triangulation, where the researchers use different sources, is perhaps the most popular because it is the easiest to implement.
Reliability
Reliability is defined as “the consistency with which a measuring instrument yields a certain result when the entity being measured hasn’t changed” (Leedy & Ormrod, 2005, p. 31). Measuring and accuracy play a big role in qualitative research. If you can repeatedly measure the same...

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