Sustainability management |
* Executive Summary
Sustainability is a key concern for the business now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and ...view middle of the document...
1.1 Cost benifit analysis 9
3.1.2 Water polution 9
3.1.3 Computational intellegent data analysis 10
3.1.4 Environmental impact analysis 10
3.1.5 Life cycle assessment 10
3.1.6 Eco-efficiency analysis 11
3.2 Analysis for the Stakeholder Theory 11
3.2.1 Stakeholder matrix analysis 11
3.2.2 Segmentation analysis 12
3.2.3 Social impact assessment 12
4 Discussion 13
5 Conclusion 13
Sustainable management is the concept of developing sustainability in the business process by managing its economic, social and environmental risks, obligations and opportunities in an organized way. The bottom line of the sustainable management is to consider the future while surviving and defending by managing the three key areas involving impact on profit, people and planet(Aras and Crowther, 2009). Sustainability has become a key concern to the today’s business firms as they need to operate in more sophisticated society, need to comply their activities in line with established rule and regulations , manage their relationships with many stakeholders and most importantly mange their impact on the environment in sustainable way(Srivastava, 2008). Business ethics, corporate social responsibility and stakeholder analysis, all of them go under the concept of sustainable management. To maintain sustainable development organizations can make proper implementation of these criteria’s.
Shell is a global group of energy and petrochemical companies. Their headquarters are located in Hague, Netherlands and their parent company’s name is Royal Dutch Shell plc which is incorporated in England and wales. Shell’s strategy to generate profitable growth remains to drive forward with their investment programme, to deliver sustainable growth and provide competitive returns to shareholders, while helping to meet global energy demand in a responsible way.
Carroll’s four part of CSR model and the stakeholder theory, these two approaches can be taken in the context of Shell Group to make them sustainable management in terms of profit, people and planet.
The assignment where in the first parts the theoretical or conceptual approaches of Sustainable management. Two approaches has been selected as the theoretical discussion. One is Carroll’s four part model of CSR and the other is Stakeholders theory.
The second part of the report describes critical analysis of shell’s implication with the theoretical approaches that has described in the first part. The analysis part will show that what factors the shell group will consider if they want to implement the theoretical approaches in practice
In the last part, the assignment will cover the discussion regarding the findings of two approaches and how they are relevant to achieve the firm’s sustainability and how they contradict with each other. Besides that some recommendation will be sought as a suggestion for shell to consider so that they can achieve more sustainable...