September 10, 2013
Recognizing Hybrid-Genre: A study of film posters.
This report focuses on the use of Hybrid-Genre technique for films. For this purpose, I have chosen three film posters as tools to show how hybrid-genre films look like. Films chosen for poster analysis are Slumdog Millionaire, Twilight and Bride and Prejudice. Each poster is thoroughly scrutinized in order to see how posters inform the viewers of what to expect in the film. It is also highlighted that a good film poster comes up to the expectations of the audience of the film by representing all the genres incorporated.
Film itself being a genre ...view middle of the document...
Their facial expressions are usually those of happiness and content if the movie is to end happily. However, their facial expressions can also be somber that clearly reflects a tragic end. The colors in the posters are bright and pleasing that complements the happiness and the love that the couple shares. But if the film is to end tragically, the color choice may vary to suit the expressions of the personas on the poster. Usually the background of such posters is plain white and anything that is foregrounded is the lovers around whom the stories revolve. While focusing on romance as a genre, I have highlighted how different films of one dominant genre can still blend multiple other genres.
I intentionally secured posters of the films that I already had seen. It helped in looking at the posters more critically. Slumdog Millionaire, like every India movie has multiple posters, so the choice of one representative poster was difficult. However, in my Google search, I chose the poster that seemed the most accurate regarding the representation of the film's theme and genre. I intended to choose the posters of the films that contained at least one common genre. The selection of the first poster helped choosing the other two as well as the first was typically representing a romantic movie, so I chose romance to be the common genre in all three. This choice focused my research and I looked for hybrid-genre movies that had romance as their primary genre. During my Google search, I came across many posters of romantic movies but I chose Twilight and Bride and Prejudice for these seemed more accurate in representing romance plus other genres that the respective films are based on. To check the authenticity of the posters I went to IMDb, a website that is reliable source of information. I could also confirm the year and date of release of the movies from this site.
Slumdog Millionaire is a 2008 British film directed by Danny Boyle, written by Simon Beaufoy, and co-directed in India by Loveleen Tandan. It is an adaptation of the novel Q & A by Indian author and diplomat Vikas Swarup. The lead characters include Dev Patel, Freida Pinto, Madhur Mittal, Anil Kapoor, Irrfan khan. The setting of the entire film is Mumbai, India. The film is primarily in English with some dialogues in Hindi with English subtitles. The poster is very interesting regarding its layout as there is nothing in the background except the white space, and whatever is there is foregrounded. It has two teen-agers standing very close to each other and their facial expressions are those of exuberance. The male actor has his fist in the air and he is looking toward something. The girl is also smiling brightly and she is also looking toward the same direction. There is multi-colored confetti falling on them. The first sentence on the poster is: "The International best seller" (fig.1). The title follows in bold bright colors. With the title is the name of the...