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Swan's Ice Arena Essay

762 words - 4 pages

Nguyen Pham
MKT 521
01/29/2013

SWAN’S ICE ARENA

Swan’s Ice Arena has known as a place for hockey’s activities for 450,000 people in the city. When David Swan decided to increase the revenues for the business by reaching the public section besides the contract with the hockey, he doesn’t want limit his revenue of $200 for 2 hours anymore, but he wants the profit up to $3500 by reaching more consumers in the city. The consumers for the public skating are mostly kids and teenagers, and they have only free time to come on Saturday and Sunday’s afternoon, while the rest of the time still requires high costs without making any profits. Considering the situation, David decided to invest and ...view middle of the document...

For example, more costumers will come during the high season like winter, while there is very few comes to the off-season, and this makes a huge different to the revenue of the business. However, as we know that his main customers are teenagers, David still has the opportunity by focusing to this main target in order to maximize his profits during Saturday and Sunday’s afternoon. David needs to create more activities during the public skating session to attract more teenagers to come. For example, he can create some competition games with small prizes at the rink, so the teenagers have more fun while they come for skate. Since teenagers is a kind of consumer who loves the prizes, another idea for David to keep customers coming to Arena more often especially in the low season is offering a reward for them for coming regularly. For example, customers like teenagers can get a stamp on a reward card, and after 5 or 7 times, they can get a free entrance ticket.
However, to run the evening Friday and Saturday public section into a dating market, David needs to take time to change consumer’s attitude...

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