This website uses cookies to ensure you have the best experience. Learn more

Swisher Mower Essay

923 words - 4 pages

Swisher Mower&Machine Company | -------------------------------------------------
Evaluating a Private Brand Distribution Opportunity |
By: Waleed Kassabo |
Problem definition
Strategic issue
Wayne Swisher is facing his first major decision which is accepting the offer of private branding distribution for SMC’s line of riding mowers or not
From his point of view doing that sounds good opportunity, but he must take deeper look on the situation before making his final decision
1- Increase distribution coverage
2- Increase sales
3- Stabilize seasonal sales patterns
1- Financing costs ...view middle of the document...

Ten manufacturers comprised the major competitors in the riding lawn mower market in 1995, all of them manufacture riding mowers under a national branded name and engage in private label production.
Private label has growing percentage of unit sales in the industry, which is currently account for 65 to 75 percent of the total industry sales.
Swisher market share is very small in compare to its competitors, there is 1263 thousands unit sales in the 1994 Swisher’s share was about 4200 unit, which present 0.33 of the market.
Distribution Channels
Swisher distributes 60% of its lawn through wholesalers, farm supply store, lawn and garden stores, home centers, and hardware stores located primarily in nonmetropolitan areas, mainly in south central and southeastern United States.
Private label riding account 40% of the sales through two networks, Midstates (Minneapolis, Minnesota) and wheat Belt (Kansas City, Missouri)
External Environment
The seasonal factor and it effect on the demand and production.
Technological changes and development in the industry
Consumer’s favors and future trends changes
Shopping framework changes
Optional Strategies
Strategic Options
Wayne Swisher has three different options
1- Go “Accept the offer of private branding”
2- Not go “ don’t accept the offer of private branding”
Evaluation Criteria
How private branding works, what are the advantages and disadvantages
How every option will affect the distribution coverage?
The seasonal factor affect and sales trend
The cost of each option
Losing Current relationships cost
Sales and profit in the light of each option
Date Sources
We can use the tables and the information from the internal and external recourses in the company and the industry.
We can develop some of this information and get some new useful information from them.
The advantages of the new offer...

Other Essays Like Swisher Mower

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Since the moment video games became a commercial success there have been people who have pushed for unfair amounts of censorship to be placed upon the content of the games and its availability to children. These groups push for increased regulations on content but there is already an appointed group to handle this issue, the ESRB. Even though there has been an increase in mature content in the video game industry, increased censorship is not

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to

Related Papers

Swisher Mower And Machine Company Essay

673 words - 3 pages I. Recommendation: 1. Swisher Mower and Machine Company Case should take the distribution proposal with the Retail Merchandise Chain. The company alone isn’t receiving a large amount of sales and this opportunity is a great one for them to increase sales and receive a larger portion of market share. II. Rationale: 1. They have the opportunity to dramatically increase their sales and lower their sales expenses (Appendix II.B) 2. Sales in

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues