* Leading brand recognition: Toyota is one of the leading automotive brands in the world. * Strong financial performance * Global organization, with a strong international position in 170 countries worldwide. * Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships. * Toyota continues to work for improving the quality of the product, creating diversified product range, the manufacturing system, or relationships between suppliers * Deep-roated historical , loyalty , brand image and reliable technology | WEAKNESSES |
* Production capacity. Toyota produces most of its cars in US and Japan ...view middle of the document...
* The tightening emission standards cause additional costs for product development, testing and manufacturing operations . * Shifts in the exchange rates affecting profits and cost of raw materials. Also appreciating Japanese Yen against $ . * Rising oil prices (fuel costs) and the costs of maintaining cars * Governments encouraging alternative forms of transport – cycling and public transport . * Tsunami in 2011 in Japan creates a huge effect on Japan’s economy and also effected all manufacturers . |
SWOT ANALYSIS OF TOYOTA
Toyota Motor Corporation abbreviated TMC, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota employed 300,734 people worldwide, and was the third largest automobile manufacturer in 2011 by production behind General Motors and Volkswagen AG. Toyota is the eleventh largest company in the world by revenue. In July 2012 the company reported that it had manufactured its 200 millionth vehicle.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three...