Swot Analysis

1282 words - 6 pages

Company Profile

Dialog Telekom PLC (The Company/Dialog Telekom/Dialog) operates Sri Lankan’s largest and fastest growing mobile telecommunication network – Dialog Mobile. The company is also one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalisation.

Dialog Telekom PLC is a subsidiary of Axiata Group Berhad (Axiata). Dialog has spearheaded the mobile industry in Sri Lanka since the late 90’s, propelling it to a level of technology on par with the developed world. The company operates 2.5G, 3G, 3.5G mobile services, supporting the very latest in multimedia the mobile internet services as well as international roaming across over 200 ...view middle of the document...



1. As the first mover of GSM in Sri Lanka technology, has a greater competitive advantage.
Today when compared to the competitors dialog has expand their products and service portfolio by bringing new concepts to the telecommunication industry. For an example they are the first to introduce roaming systems, broadband systems and satellite TV system to the Sri Lankan telecommunication industry.

2. Strong infrastructure and hence the mobile telecommunication coverage is one of the widest and best in Sri Lanka.
Currently when comparing to the competitors dialog has a wider distribution network, which has help them to reach each every part of the island with effectively and efficiently. And also dialog is having a better coverage of signals in the mobile connections where from North to East.

3. Relationship with a telecommunication giant in the region; Telekom Malaysia Group.

4. With numerous collaborations with other Telecom Corporations, has enabled Dialog to have a global reach with services such as High Roaming and Satellite Coverage.

5. Aggressive marketing strategy allowing Dialog brand name to be carried to every corner of the country and hence to have a good and stable Brand Equity.

6. As reflected in the financial analysis the financial stability of the organization with all the current investments.

7. Strong Public Relations that has been built up over the years.

8. Greater CSR involvement reflected via the CSR initiatives that has taken place.

9. Technology leadership with high technical innovation. This is powered by their Applied Research & Development initiatives in areas such as GPRS, MMS, EDGE, Intelligent network services, SMS, GPRS/WAP, IVR«.etc.

10. Boosting company image through investors’ confidence reflected via share prices.

11. Strong island wide distribution network.

12. Greater level of customer satisfaction via high quality customer support.
As declared in the strategic analysis, currently dialog has the greatest market share. This is due to his customer friendly environment and also high level of customer satisfaction. They provide 24*7 customer care service and on the other hand dialog has effective customer complaint software which helps the customers to lodge their complaints if they have any. And within 24 hours the CRM department of dialog tends to react to the complaint. Therefore dialog plays a vital role in customer satisfaction when comparison to the competitors of the mobile connection industry

13. Well established customer base.

14. Extended breath of product range.

15. Skilled and dedicated

16. High level of corporate business knowledge retention through low employee turnover (exception is the front-office staff)


1. No Clear focus for a broader market even though there is a huge investment on advertising and value addition through technical innovation.

2. Poor performance as an ISP.


Other Essays Like SWOT Analysis

Swot Analysis

1478 words - 6 pages Bank of America SWOT Analysis Reginald Ezeh. University of Phoenix MGT/521 – Management GA11MBA06 Maria Keller, EMBA December 20, 2011 SWOT Analysis for Bank of America. I have the role of a mutual fund manager who will be deciding to invest or not to invest in Bank of America. The framework I will be looking at for

Swot Analysis

2885 words - 12 pages 1) Explain the planning process and state importance of SWOT analysis? b) What are the limitations of Planning? How planning can be effective? This TQM article provides an insight of a typical Strategic Planning Process that was used in several organizations and proven to be very practical in implementation. the key processes of this typical Strategic Planning Process are lined up into 7 steps. Detail of each steps are illustrated

Swot Analysis

1163 words - 5 pages SWOT Analysis MGT/521 Management May 7, 2012 Introduction SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market. Used in a personal context, it helps you develop

Swot Analysis - 909 words

909 words - 4 pages SWOT Analysis Brittney Scarborough Bus/ 210 June 8, 2014 University of Phoenix SWOT Analysis The business plan I selected to research and to do an SWOT analysis was on an internet café business. SWOT stands for strengths, weaknesses, opportunities, and threats. I will be discussion all four of these areas in the JavaNet’s business plan. The internet café is called JavaNet, which will provide a different type of communication and

Swot Analysis - 750 words

750 words - 3 pages SWOT Analysis Findings Nike is the world’s leader in equipment, sportswear, and of course athletic sneakers. As golf was introduced into Nike endorsements were used. “The company continued this strategy in 1995 by signing budding superstar Tiger Woods…”(Brna). The sport of golf may be one of the newest additions to Nike, but they thrive to compete against companies such as Adidas and Under Armour. Like Nike, Adidas and Under Armour completed

Swot Analysis - 1355 words

1355 words - 6 pages SWOT Analysis: Asphalt, Trucking and Pavement Dustin Ivers DeVry University BUSN115: Introduction to Business and Technology Professor Gary Foster June 12, 2012 I have completed a SWOT Analysis on a company named Asphalt, Trucking and Paving, more commonly known as ATP. Bill Watts was kind enough to allow me to interview him about ATP; Mr. Watts is ATP’s Controller. As Controller Mr. Watts oversees all the companies operations from the

Swot Analysis - 1211 words

1211 words - 5 pages | SWOT Analysis | | 5/12/2013 | BUS/210 Mike Estipona | The bar and nightclub industry is a competitive one to say the least. In analyzing the business plan for McKnight’s Pub there are several strong points of the business. There is also plenty of opportunity because of the ever changing market. The business does have some weaknesses to overcome in order to succeed. There are several threats to the business as well

Swot Analysis - 621 words

621 words - 3 pages alternative forms of transport – cycling and public transport . * Tsunami in 2011 in Japan creates a huge effect on Japan’s economy and also effected all manufacturers . | SWOT ANALYSIS OF TOYOTA TOYOTA Toyota Motor Corporation abbreviated TMC, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota employed 300,734 people worldwide, and was the third largest automobile manufacturer in 2011 by

Swot Analysis - 1517 words

1517 words - 7 pages SWOT Analysis of GTBank 1. Strengths 1.1 Corporate lending expertise and reputation At the core of GTBank’s business is its corporate lending expertise, a function of its people and professionalism. This was the point of departure for the organization originally and the essence of its formidable reputation built over the years. It prides itself on extraordinary service levels. What really sets them apart is their speed of execution

Swot Analysis Of Bup

1644 words - 7 pages management that would be, I am sure, extremely helpful for my future in whatever carrier I choose. I want to thank our course instructor, for giving me the opportunity to analysis the SWOT of BUP. Table of Contents |Topic |Page no. | |What is SWOT? |3

Swot Analysis of Walmart

2455 words - 10 pages -Mart stand to gain enormous profits from this move while India’s economy will suffer and its workers will be subjugated to the unfair work practices of this Multinational Behemoth SWOT Analysis Wal-Mart Strength * Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. * Wal-Mart has grown substantially

Related Papers

Swot Analysis 845 Words

845 words - 4 pages SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series

Swot Analysis 741 Words

741 words - 3 pages SWOT Analysis CPMGT/301 SWOT Analysis A SWOT Analysis is the best way to identify the differences between project-based organizations and non-project based organizations. By conducting a SWOT analysis it helps to determine which organizational structure that is best for the business. By doing the comparison it helps to determine the strengths, weaknesses, opportunities, and threats of project-based organizations and non-project-based

Swot Analysis 828 Words

828 words - 4 pages Brittany Hodges BUS/210 08/25/2013 SWOT Analysis When an entrepreneur has an idea for a new product and wants to go from idea to profit from the product, there is a long process involved and creating a business plan is the best first step to take. Once the business plan has been compiled, a SWOT analysis can be used to determine how well the plan will work and the company will succeed. A SWOT analysis is a way of breaking down

Swot Analysis 850 Words

850 words - 4 pages SWOT Analysis Annette Fairchild Foundations of Business: BUS/210 July 2, 2014 Instructor: Frank Caccamo SWOT Analysis The business plan that I have chosen is Adorable Pet Photography. My new company will be a small business operating out of Ashland, Virginia. We will offer pet owners portrait quality photography services both in our onsite studio and at their home or event. Using the latest technology we will use