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Swot Analysis

750 words - 3 pages

SWOT Analysis Findings
Nike is the world’s leader in equipment, sportswear, and of course athletic sneakers. As golf was introduced into Nike endorsements were used. “The company continued this strategy in 1995 by signing budding superstar Tiger Woods…”(Brna). The sport of golf may be one of the newest additions to Nike, but they thrive to compete against companies such as Adidas and Under Armour. Like Nike, Adidas and Under Armour completed a SWOT analysis on their organization and competition.
Strengths
Adidas and Under Armour each have similar strengths like Nike, but they also have other strengths that set each apart from one another. Adidas and Under Armour are both financially ...view middle of the document...

Opportunities
Adidas and Under Armour both could take advantage by expanding the international market with new products and service-lines. Technology is a major part of this century, so e-commerce will help with expansion into other markets. At the present time increase in endorsements for Adidas and Under Armour can help bring in more people in a targeted age group. Under Armour can make competitive prices by lowering and by putting more focus on women because there is an increase in women in the sports workforce. Even though Under Armour is the newcomer to its well established competition, Nike, it can make expansions into to the global market to possibly create recognition as a larger brand.
Threats
Like any other competitor, there is new technology being created for sport improvement. It’s just the matter of who (company) creates it first, the style and look of it, and if the product works. Nike, Adidas, and Under Armour are all threats to one another because they all have a common target, athletes and having almost the same product line. Under Armour is not a Fortune 500 like Nike, who was ranked 136 in 2012 (Fortune). This pose as a great threat to Under Armour, but with rapid growth these past years they sat at...

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