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SWOT Analysis
Strengths
• M&S were eminent for their meticulousness regarding supplier control, stock and store layout
• The victory of M&S under Simon Marks was frequently credited his grasping of client inclination and movements
• Provide most noteworthy principles of value
• Suppliers use the most current and effective processing procedures
Weaknesses
• Stocked generic clothing range with wide appeal to the public: buyers often had to make choices, which would outlast the fashion and trends seen in other high street retailers
• This lagging behind in case of introducing up-to-dated fashionable clothing to keep pace with the environment actually made them vulnerable to their competitors
• They always used British suppliers believing that it would give them highest quality with low costs but actually ...view middle of the document...
Threats
They are in strong competition with Gap, Oasis and Next, who are offering similarly priced products yet more fashionable.
M&S is also in competition from discount stores like Matalan, and “George” range at Asda.
M&S is also in threat from Tesco and Seinsbury’s who moved into offering added value foods, which had been pioneered by M&S.
Alternative Courses of Action
1. Substantial research before operations and correct interpretation of the information derived from the research.
Advantages
To identify the target market segment
To identify the demand
To identify the particular products needed in the market
To identify the necessary promotional needs
To identify the process of distribution of the goods
Disadvantages
The company will spend much for the research
Research takes time
Research may not always be reliable as there might have sudden changes in the environment
2. Ability of the company to adjust with the new environment.
Advantages
Flexibility of the business to cater more market and demand, thus more sales and profit
Disadvantages
To be flexible is sometimes costly for the company as it will adjust to the environment
3. Substantial research before operations and correct interpretation of the information derived from the research. Then, when it’s already operational, adjust with the new environment.
Advantages
Flexibility of the business to cater more market and demand, thus more sales and profit
To identify the target market segment
To identify the demand
To identify the particular products needed in the market
To identify the necessary promotional needs
To identify the process of distribution of the goods
Disadvantages
To be flexible is sometimes costly for the company as it will adjust to the environment
The company will spend much for the research
Research takes time
Research may not always be reliable as there might have sudden changes in the environment
