Swot Analysis Of Ford Motor

661 words - 3 pages

Ford Motor is one of the leading and world’s best manufacturer in the world. Brand of Ford Automobile comprises of Ford, Jaguar, Aston Martin, Lincoln, Volvo, Mercury & Land Rover. This company nearly manufactures as well as distributes to around 200 companies and thus gains more productivity. Ford motor is operating in around 100 offices in all over the world and thus contributing a lot in order to generate better outcomes. (Banham, Pg 272, 2002)
Ford Motor’s productivity can be easily analyzed with the help of SWOT analysis.
Below mentioned is the SWOT analysis of Ford Motors which tells us how this company works and what are it’s opportunities as well as threats.
Strengths
• Ford Motors recorded the strongest as well as effective operation performance in 2005
• Ford motors is the second largest automobile manufacturer
• Ford Motors is termed as one of the supportive tool after various attacks
• Ford Motors is one of the best auto manufacturer which are ...view middle of the document...

1 Billion
• Ford Motors stock prices suffered greatly to $14.70
• Ford motors suffered lack of diversification
• Ford Motors have a very small share of market which results in a great loss to the company
• Various obligations are termed as the weakness of Ford motors

Opportunities
• Restructuring plan was launched in order to improve the performance of the Ford Motors
• Various products were predicted to switch towards the hybrid electric engines
• Ford tried to diversify their market towards India and china in order to diversify their revenues
• Ford motor is termed as environment friendly
• Generosities is one of the best opportunity which results in betterment for the company
• Well researched programs are under consideration in order to gain more popularity
• Other companies doing well oriented task is also the greatest opportunity for Ford Motors
Threats
• Rising oil prices are one of the major contributor towards the loss of the company
• Rising raw material prices
• Rise in competition is one of the major threat towards the productivity of the company
• Another important threat for Ford Motor is the low capital spending
• Other automobile manufacturer’s ideas and programs are the biggest threat for Ford Company
• Competition is one of the major threat. Ford Motor is thus trying to generate automobiles with best technology in order to minimize this
• Working with different techniques is one of the major threat

Our Vision

To become the world's leading consumer company for automotive products and services.

Our Mission

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

We anticipate consumer need and deliver outstanding products and services that improve people's lives.

Our Values

Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit.

We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our people are paramount.

We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society.

We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders

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