Swot Analysis Of Syrius Radio

1008 words - 5 pages

Running head: SWOT ANALYSIS

SWOT Analysis of Sirius Satellite Radio
Jennifer Franklin
Grand Canyon University
MGT 301
November 21, 2009

SWOT Analysis of Sirius Satellite Radio

Sirius Satellite Radio Holdings, Inc is a progressive satellite radio provider founded as CD Radio, Inc in 1990 and changed its name to Sirius Satellites in 1999. The company is based in New York and is mainly in the United States. The music is static free and totally uninterrupted by commercials. There is a large selection of music, sports, news talk and entertainment with an additional eleven channels that are devoted to traffic weather and data or informational content (Consumer Search, 2009). In ...view middle of the document...

The Penske Companies and Penske auto group and motor group offer Sirius as a factory and dealer installed option where available in cars and trucks through their dealerships. Although Sirius a relatively new company that does not have a large list of competitors; it seemed to be very profitable, yet it is operating in the red. The author’s analysis of the company is as follows:
(a). Resources and capabilities, multiple environments, home boat car, Internet.
Superior quality, sound static-free, retail distribution, technology and merchandising of its products.
(b). Superior products such as the Curve Blackberry phone which was a new innovative
sleek, lightweight, takes pictures and plays music and videos.
(c). Ability to attract high end auto partnerships, skilled workforce (40% of
annual sales), superior reputation over competitors, one hundred percent commercial-free music programming, more variety.
(d). Product- Starmate- The basic receiver for Sirius Radio that has extra features that
allows the consumer to pause, and rewind live radio. The New Stiletto is the first and only portable radio receiver for Sirius Radio with 2GB of internal memeory and antenna ear buds for listening to live Sirius radio anywhere w/n signal range with the unique feature that allows connection to a Wi-Fi network for streaming Radio. This feature could be a plus indoors to make better reception.
(e). Three satellites that orbit directly over the United States, better and unique
selection of channels that is unmatched, ready receivers are manufactured to meet needs of all subscribers for all environments. Availability is also a plus (Consumer Search, 2009).
(a). Slower product distribution, more expensive (price of service), services require
separate receivers in home and car causing a larger need for two subscriptions.
(b). Placement of indoor satellite receiver promotes a problem if use elsewhere is
(c). Lack of liquidity and equity of company, optional expenses higher than best
competitors, higher investor risk due to nature of business, less attractive to investors.
(d). Lack of positive cash flow, more complex roll-out to market, dependence on third-

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