This website uses cookies to ensure you have the best experience. Learn more

Taves Social Media Essay

2141 words - 9 pages

2015

TAVES CASE STUDY

POOJAN MEHTA

29-May-15

Table of Contents
Taves- consumer electronics show ............................................................................................................... 2
Background: .............................................................................................................................................. 2
Primary activity: ....................................................................................................................................... 2
Unique value proposition: ......................................................................................................................... 2
Current ...view middle of the document...

............... 5
Tweet Engagement total: ......................................................................................................................... 5
Target Market:.............................................................................................................................................. 7
Communicating Brand value proposition to the desired Target audience: ............................................... 8
Brand and category influencers: .................................................................................................................. 9
Selection of strategic communication tools and platform: ...................................................................... 11
Work cited:.................................................................................................................................................. 15

1

Taves- consumer electronics show
Background:
The TAVES Consumer Electronics Show is Canada’s ultimate technology showcase, bringing
together the brightest minds in the Consumer Electronics and Information and Communications
Technologies industries: innovators, incubators, educators, media and consumers. This worldclass exposition attracts companies from around the globe and showcases cutting-edge
technology and innovation spanning a broad range of categories, such as wearables, healthcare,
gaming, audio, home theatre, digital imaging, smart devices, as well as the latest in-car
entertainment.
The show presents an unrivaled opportunity for all companies – from major brands to crowdfunded startups – to launch prototypes, new products and beta software to a wide range of
mainstream and specialist media outlets
Primary activity:
 Throughout the three-day event, TAVES will host summits and conferences from
industry leaders on the topics of technology, innovation and start-up opportunities.
 The program will offer a variety of formats, ranging from keynotes to panel discussions
to product demonstrations to lively debates.
 In addition, interactive robotics and STEM (science, technology, engineering and
mathematics) workshops will be offered to children under 12 by certified science teachers
and engineers.
 These workshops will provide students with opportunities to learn skills critical to
innovation such as problem solving, communication, collaboration, and creativity, as they
carry out fun and meaningful experiments that they design and build.
Unique value proposition:
It is recognized as the ultimate event for Canadians who are passionate about technology, the
show astounds visitors with the latest innovations from Canadian and global leaders and give
them access to technology prototypes.
TAVES is curated by Canadians for Canadians allowing consumers the chance to test out the
latest offerings in tech, ask questions and ultimately, come away with a better understanding of
what this exciting field has to offer.
Current Positioning:
...

Other Essays Like Taves Social Media

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages teenager’s sexual behavior. Many of these teens try to avoid the awkward sex talks arranged by parents which make sexual activity more likely to occur. As a result, this topic has had a major influence among today’s group of teenagers. Talking with teens and educating them about sex, can influence and thus change their perception towards the advertising campaigns and media relating to this expanding issue. In mass media, the advertisements that depict

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages many had tired of his oppressive rule of four terms, where no voices or people could deter him. Many citizens were complacent with his rule simply because “the majority of Egyptians are not learned in political ideologies and information dissection, etc., and so will continue to educate themselves through secondary sources, state media and coffee shop rhetoric” (Viney 1). Because many people in Egypt are less likely to be informed of political

The Pathway To Psychosis

1415 words - 6 pages and Rating of the Social Consequences of Psychological Disturbances for Epidemiology) as well as the SCL90-R (Rossler, et al., 2011, pp. 13-14). The results of the study showed a relatively high positive correlation between the schizotypal symptoms and the depression symptoms of subjects (Rossler, et al., 2011, p. 15). While a correlation is not evidence to prove that depression causes Schizophrenia, it does prove a relationship

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages the freedom of speech; yet six states have passed bills that restrict the sale of “violent” video games, and other states have similar bills pending. Luckily enough most courts have ended these bills, favoring the game developer’s right of free expression and claiming them to violate the first amendment. These cases imply that the courts believe video games and interactive media to be covered under “speech” in the constitution. Despite these

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages cites that “the modern, publicly held corporation is a nexus of contracts, with the widely accepted notion in law and economics that corporations and their directors should maximize the value of the firm” (2008). He asserts that the modern corporate governance, which is the expectation of shareholders about managers’ behavior that comes from normal social sense, law and market forces, has a purpose of securing the promises of maximizing firm value

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages stand up to the devil and his soldiers who would persecute him for his religion. Julian was also blessed with all of the cardinal virtues. As mentioned previously, he made vows of chastity after the death of his wife, which is a remarkable virtue to have as an emperor since women (or men) were very accessible given the social status of the emperor. Similarly to Antony, Julian would also fast to stay cleansed and pure. When it came to wisdom

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question