This website uses cookies to ensure you have the best experience. Learn more

Tea & Coffee Essay

2070 words - 9 pages

The importance of tea and coffee in the emergence of a globalized world
Every morning, as we wake up, the first thing we do is get ourselves that steaming hot cup of tea or coffee. People go up to even say that they cannot even function without their morning cuppa. These beverages have a compulsory spot in every kitchen, for the simple reason that everyone needs more than wants caffeine in their day. People feel rejuvenated, alert and ready to face the challenges that everyday life poses. Even Rudyard Kipling had to say about tea:

“We had a kettle; we let it leak:

Our not repairing made it worse.

We haven't had any tea for a week ...view middle of the document...

The bottom is out of the Universe.”[1]

...view middle of the document...

[3] It is said that the Emperor felt a warm feeling pass through his body as he drank the brew and said that he felt “as if the liquid was investigating every part of his body.” [4] The Emperor Shen Nung decided to name the brew "ch'a", the Chinese character meaning “to check or investigate”. In 200 B.C., a Han Dynasty Emperor decided that tea would be referred to by writing a special character that illustrated wooden branches, grass, and a man between the two. This written character was also pronounced "ch'a". It symbolized the balance that tea brought in human life.[5]

The 4th to 8th century saw a great growth spurt for tea. It was now used for more than medicinal purposes and began to be enjoyed even recreationally for pleasure and refreshment. There were more and more tea plantations across the country and all that dealt in the crop ended up rich! Upto the mid-17th century though, all tea was green. When this tea was fermented, people realized that the resultant black tea could hold the aroma longer and was stronger than the mild green teas. This also meant that they could export these teas as they would not lose their aromas and flavor on the journey. Thus, with the advent of foreign trade, black tea was discovered and was a huge success.

Role of Tea in Globalization

From the start, tea spread from China to different countries such as Tibet, Japan, Russia and Europe. In all these countries, tea has its own space in medicine, culture and status. In Tibet, tea was used as a currency. In Japan, a special Tea Ceremony was created. It is now a very integral part of Japanese lifestyle. Tea is served with every meal and served while greeting guests. In Russia, the Trans-Siberian Railway was constructed to help transport tea. In Europe, tea is treated as a status symbol. Tea based traditions such as “Afternoon Tea” and “High Tea” were also said to be created in Europe. While one is more of a light refreshment, the second is an entire meal.

Until 1678, tea trade was dominated by the Dutch. But post that, the British began to import tea on a commercial basis and that created a completely new scenario. The British Royal family wished to seek full control and profits over trade. In order to do this, they built the East India Company. Their main motive to do this was to grant it monopoly on all trade throughout Asia and Eastern Africa. As we know, the East India Company grew rapidly and very quickly became the most powerful monopoly in the world. Tea was its primary commodity. Due to this, the East India Company was given many rights. These included: “right to acquire territory, coin money, keep armies and forts, punish lawbreakers, form foreign alliances, and even declare war.”[6]

This strong ruling of the East India Company went on for years. it was challenged when the British Parliament opened trade routes to competition in 1833. However, centuries of dominance ensured that there were many...

Other Essays Like Tea & Coffee

Twg Marketing Essay

4167 words - 17 pages their main culture to fit into their wealthy class. Financial capabilities allow more freedom to select a well-suited luxury location – TWG Tea has a strong financial capital as it have move from a local market; Singapore to an international branding in countries such as Bangkok, Dubai and Kuala Lumpur. * Threats Product substitution and changing tastes – TWG Tea could face its product substitution such as coffee in replacement of tea and

Marketing Plans Essay

3472 words - 14 pages being a ‘young nation’ (60% of the population is below 25 – Source: Nationmaster), the kind of convenience products like 0° Tea is suitable for a dynamic population. Nevertheless, not almost all the youth like drinking tea as previous generations. They are absorbing culture and drinking habit from other countries and interested in coffee, packed fruit juice or gas soft drink. Natural Vietnam is located in tropical monsoon region - the land of tea

Starbucks Research Paper

1788 words - 8 pages indicates that people are consuming more specialty coffee which amounted to about $1.3 billion in imports (Restaurant Hospitality). This influences Starbucks because it provides an opportunity to exploit this market and gain higher market share in the coffee market. In India and China however, tea is still mainly preferred, so Starbucks might have to alter its strategy there. This will not be too difficult taking into account the trend of

Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe Feasibility Study

4386 words - 18 pages of their work done. They already have a core group of dedicated customers that will be difficult to compete with. Starbucks Starbucks is a national chain that specializes in serving premium hot and cold coffee and tea beverages. Starbucks also serves a variety of baked goods and bottled drinks. As with Java House, Starbucks will be difficult to compete with because they are an established force in the hot beverages market. However, we believe

business proposal

2023 words - 9 pages leave without liquidation cost. Elasticity of Demand Tea is seen by consumers as a healthier choice to coffee. The industry is projected to grow along with health and wellness trends. “Global tea polyphenol market size was estimated at USD 209.3 million in 2012 and the market is expected to grow at a CAGR of 7.4% over the forecast period. Rising consumer awareness regarding the various advantages of the ingredient coupled with increasing

Starbucks a Strategic Analysis

4939 words - 20 pages beer as New York City’s favorite morning drink. It can be said that the Boston Tea Party was the beginning of not one but two major revolutions in America. The first was the revolt of the colonists against England, and the second was coffee’s dominance as the beverage of choice for patriotic colonists. 4 Throughout the history of America, coffee has played an important role within the context of a beverage. During the Civil War, coffee

Starbucks

899 words - 4 pages Italian style espresso beverages with blended shots of flavor. Such as pumpkin spice, fall spices, blended creams with steamed milk and foam. A coffee with blended ice and milk is a Frappuccino. The black strong ground coffee brewed through hot water. It’s more than caffeine it is coffee. Tea lovers have their moments with Tazo Tea. Starbucks offer several intriguing products that encourage the customer to become a “Starky.” The product help

Starbucks Keeps It Brewing

2024 words - 9 pages Determine and discuss the barriers facing Starbucks as they try to reach people to change their consumption habits from tea and instant coffee. Starbucks, a business that has strong popularity in the U.S., has decided to enter a new market in Asia. As result, they are facing barriers in an attempt to persuade customers to consume Starbucks coffee. The barriers that Starbucks are facing are: coffee and tea competitors, customer perceptions

Marketing

3729 words - 15 pages ) | Area served | Worldwide | Key people | * Howard Schultz (Chairman, President and CEO) * Troy Alstead (COO) | Products | Coffee  • Tea  • Pastries • Frappuccino beverages  • Smoothies | Revenue | US$14.89 billion[2] (FY 2013) | Operating income | US$325.4 million[2] (FY 2013) | Net income | US$8.8 million[2] (FY 2013) | Total assets | US$11.5167 billion[3] (2013) | Total equity | US$4.48 billion[2] (FY 2013) | Number of

To Build or Buy Bus 402

2114 words - 9 pages To Build or Buy Strayer University Course: BUS 402 January 29, 2012 My business strategy is to purchase an existing tea and coffee shop which is located a mile away from where I work in Ashburn, Virginia, the business is call Sakasa tea and coffee. Sakasa is located next door to George Washington University and directly across is a chick fil a and a small hotel also it is right off a major highway so it has a great location. The reason the

Coffee Crisis

1301 words - 6 pages quality of the coffee beans that were produced so that in return it would increase the consumption and then ultimately improving the satisfaction and adding value. The ICO placed great concern over the potential promotional programs to increase the consumption per capita. Brazil stood out above the rest because it used public campaigns to increase local consumption by 40% in the 1990s. Other alternatives were Eastern Europe and the tea

Related Papers

Coffee Houses Essay

691 words - 3 pages Penny University of Yesterday So great a Universitie I think there ne'er was any In which you may a scholar be For spending of a Penny. News From The Coffee-House (Broadside of 1677) Introduction In the 1700's, there were over 2,000 coffee houses in London alone. In the latter half of the 18th century tea became the common drink, but the establishments still were called "coffee houses". One would pay a penny upon entry and

Coffee Market Essay

1277 words - 6 pages would happen to the market for coffee if income rises in China. B. If the price of tea was to decrease by 10%, it would have an effect on the consumption of coffee as tea and coffee are essentially regarded as substitutes. Therefore, there will be an upsurge in the demand for tea, and a reduction for demand for coffee as people will be looking for cheaper alternative. Price Quantity demanded S D1 D2 Price Quantity demanded S D1

Three Day Diet Essay

546 words - 3 pages  Day 1 Breakfast: 1 Cup black coffee or tea ½ Grapefruit or ½ cup fresh squeezed juice 1 Slice toast 1 Teaspoon peanut butter Lunch: ½ Cup plain tuna 1 Slice toast 1 Cup black coffee or tea Dinner: 2 Slices any kind of meat (3 oz.) 1 Cup string beans 1 Cup carrots or beets 1 Small apple 1 Cup Vanilla ice cream Day 2 Breakfast: 1 Cup black

Marketing Essay

4594 words - 19 pages The main issue or problem indentified is the decrease of volume and value of Sri Lanka tea in the Australia market where quality of an tea is replace with other factor . One of the factor of the decline is caused by demographic and cultural change where it affects consumer preference for example consumer might switch tea consumption to coffee. Besides that, Dilmah also face threat from competitors which dominates Australia tea market such as