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Technology Essay

2280 words - 10 pages

Social Media Tools in E-Commerce
Reema Jan, LaTanya Grimsley Virjilio Vargas Jr.,
James Watson, Claudia Way
January 6, 2012
COMM/470
Greta Zeimetz

Social Media Tools in E-Commerce
Introduction
Today’s modern society is highly dependent on the internet; therefore, it makes sense to offer clients an online site where they can purchase products. Nowadays, it seems no one is able to live without internet access; phones have the ability to connect to the internet and even televisions now come equipped with an internet-ready option. Schools too, use the internet to teach their students. People pay their bills online, shop online, talk or instant message each other ...view middle of the document...

Social media and similar networks are great to advertise on because users of these sites can view marketed advertisements for new e-commerce businesses without an obligation to purchase anything. An additional advantage of e-commerce is a site called “e-bates.” As an e-commerce business, it is important to partner with this site because consumers using e-bates can earn cash back, while the business is gaining a consumer base. Now, it is time to understand and explore all the viable sources to promote an e-commerce site and the grave responsibility that comes with creating a safe and secure site for all consumers.
Benefits of Social Media
Social Media offers numerous tools of various types to businesses and consumers. The countless social media tools available and the benefits these tools can provide to a business is an excessive amount of information to obtain and can be confusing to even the savviest social marketer. Still, social media is a great way of promoting a business globally. This type of marketing allows for a business to be noticed and potentially earn; profit. Marketing via social media can exist via text, audio, video, photographs, etc. Today, there are plenty of social networks such as: Facebook, MySpace, LinkedIn, Twitter, etc. Facebook and Twitter are the most popular sites these days. Utilizing these networks to promote and market business is a great way to establish client relationships. The primary business objective of social media is to converse and engage with both, potential and existing customers to achieve a desired result; business growth, which may include leads for sales and satisfaction.
Social media uses different methods to engage and interact with consumers. Some businesses even use virtual and gaming communities to interact with consumers; H&R Block, for example, offers tax advice through a virtual community. A company’s decision to market products, services, and targeted goals will impact the type of media tools beneficial to a company. The best tools to use when marketing a business are those that catch the consumer’s attention when presented.
Security
The issue and concern of security always remains when using online tools. Whether used for personal, social networking purposes or business-related purposes, users of these tools and features are fearful of becoming victims of identity theft, or possible online phishing scams or viruses. Businesses with accessibility to online services for its customers and clients must provide security and protection against these types of issues; this will guarantee a sense of safety for the users. The access of these online media tools will be set up through secure websites. The design of the web address will display a specific security feature which will allow users to know that log in is secure. Additionally, upon logging in, users will have individual-specific images used for recognition before entering their passwords to fully access any online...

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