This website uses cookies to ensure you have the best experience. Learn more

Teradyne Corporation: The Jaguar Project Essay

2579 words - 11 pages

Teradyne Corporation: The Jaguar Project

As Jack O’Brien, project lead of Teradyne’s Jaguar project, sat in traffic on his way to work he pondered his team’s efforts over the past eight years. Teradyne, a manufacturer of semiconductor test machines, had long been awaiting the arrival of their new full-range testing equipment. The project marked a number of firsts for Teradyne including up-front project planning, formalized tools for project tracking, and a structured development process. Despite the learning curve all new methodologies impose, O’Brien’s project had become a success in the hardware department, yet the software group struggled through much of the implementation, and was ...view middle of the document...

Teradyne had also dispersed across the globe with smaller engineering operations set up in Japan, China, and Germany.

The Semiconductor Industry
Semiconductors span a very broad range of devices which can typically be classified by 2 broad categories: memory, and system on chip. Each type of device performs a specific job. For example, a graphics card possesses a processor, as does the motherboard inside a single computer. A computer may have any of 10 different types and sizes of memory for its various components such as CPU, Cache, RAM, persistent storage, etc. Consequently, each type of device has its own set of complex manipulations that it performs on the electrical signals that come as inputs. As semiconductors grew over the years to become smaller and more powerful, minor flaws in the production process could prevent an entire device from functioning correctly. This resulted in a high demand for testing equipment that could determine if a component was functional or not. This simple idea is quite a complex device, as devices often have a very wide range of operations. This is where Teradyne comes in. Teradyne’s product performs the testing of components to ensure that their behavior lies within the specifications outlined by their manufactures, essentially telling them if a component is good or bad before it leaves the factory.

By 2004 Teradyne had become the world’s leader in semiconductor testing equipment with over 6000 employees worldwide. Their biggest competition came from Aligent, Advantest, and Credence, who held considerably smaller shares of the market. Customers tended to be manufacturers like Intel, IBM, Hitachi, and Samsung who were actively creating new products and were willing to spend nearly 3 million dollars on a machine. Over the years, the production process of Teradyne’s customers had dramatically changed. Since production volumes were going up, and prices coming down, it was imperative that the testing process not slow down production operations. Reliability was of great concern as testing was often considered a bottleneck in the production process and any downtime would be extremely costly. Therefore, customer service was a major selling point as well.

As technology progressed, so did the need for more testing equipment, as each new device often required purchasing a new specifically built piece of testing equipment. Therefore it was very common for customers to rely on Teradyne’s past experience with their products in developing new equipment. Furthermore, it was very common that once a company was chosen to develop testing equipment for a particular device, no other company would compete in that area. The rapid development of new semiconductors required equally rapidly development of testing machines, which proved to be a difficult task. It was becoming more important that testing companies come up with equipment that was no longer limited to testing a single device, but rather could be configured to...

Other Essays Like Teradyne Corporation: the Jaguar Project

Orion Shield Essay

1500 words - 6 pages Executive Summary The Scientific Engineering Corporation (SEC) submitted an RFP to Space Technology Industries to complete Phase I of its Orion Shield Project. SEC was awarded the contract, and subsequently began to staff the team. Staffing the team is one of the most important aspects of project management, because and inefficient team produces poor results. SEC selected a project manager that was inexperienced and resulted in a number of

Mms Ford Case Essay

2588 words - 11 pages Company was the second largest industrial corporation in the world, with revenues of more than 144 billion and about 370,000 employees. Operations spanned 200 countries. Although ford obtained significant revenues and profits from its financial services subsidiaries, the company’s core business had remained the design and manufacture of automobiles for sale on the consumer market. Since Henry Ford had incorporated in 1903, the company had

Comparative Study on Sony Playstation and Microsoft Xbox

5291 words - 22 pages cutthroat competitors in this field have brought video-games to this level. They’ve always been competitors and went head to head with their products and upgrades to those products. For each new release by Sony, Microsoft had a close competing machine coming up, and vice versa. Through this project I’ve tried to do a comparative study and research on the two Operating Systems and the console Systems in a detailed manner. This analytic study

THE STRATEGIC ROLE OF BRANDING IN BUSINESS SUCCESS How Brand Identity Can Be Developed

4303 words - 18 pages AbstractThis coursework seeks to demonstrate how branding fits into a company overall business activities, and how its strategic importance has not only remoulded the very concept of brand but also creating brand identity and brand equity. Within the confine of the Urde's Brand Orientation model, the author uses the car brand- Jaguar to elucidate how brand identity is developed.BRANDINGWhether we are willing to admit it or not, brands help us

Aarkstore - Sinopec International Petroleum Exploration and Production Corporation - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

948 words - 4 pages Aarkstore - Sinopec International Petroleum Exploration and Production Corporation - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report Project Synopsis Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage. Project

Technical Paper It Project Management

2602 words - 11 pages realization of this freedom and peace of mind possible. In the scenario with Fiction Corporation, it is quite evident that the role of IT is paramount to the success of the business, in general, and to the company’s decision to- move, in particular. Big-Proj will receive the “big break” for which it is looking by ensuring compliance with the goals set forth in regards to the scope of the project, the timeline projections, and the budgetary

Land Rover: a Socially Responsible Company

1284 words - 6 pages Rover’s global sustainability strategy is focused on minimizing the environmental impact of its products and operations, and is used to heavily market Land Rover as a true “green” corporation as well as a leader in the automotive industry. Through the integration of an environmental strategy into the core business process Land Rover’s goal is to become a long term sustainable energy corporation. To do this it must make process more efficient

Why Project Management?

1509 words - 7 pages WHY PROJECT MANAGEMENT? Project Management has become increasingly important for any corporation, organization, government agency, and even small businesses in the last couple of decades. Project Management, as defined in the text, is the application of knowledge, skills, and techniques to accomplish projects successfully and proficiently. It is a tool utilized to keep projects and its tasks organized, but if not used correctly, can bring

El Caso Marriot Hotel

2055 words - 9 pages , changes in the value of inflows means changes in the net present value of the project. Therefore, if hurdle rates were to increase, Marriott's growth would decline as profitable projects no longer met the hurdle rates. On the other hand, if hurdle rates decreased, Marriott's growth would accelerate. I determined the WACC for Marriott Corporation and its divisions as I believe that is what I am supposed to do. To me, that does not prove

Trophy Project Managment

1269 words - 6 pages appears at the top sheet of paper is the one I hold responsible. For this project your name appears at the top of the sheet. If ou cannot bail this thing out, you are in serious trouble in this corporation.” Reichart did not know which way to turn or what to say. He had no control over the functional managers who were creating the problems, but he was the person who was being held responsible. After another three months the customer, becoming

Orion Shield Project Case

2041 words - 9 pages Executive Summary After 14 years as a successful engineer with Scientific Engineering Corporation (SEC), Henry Larson promoted Gary Allison as project manager of the Orion Shield Project. This was a promotion that would change Gary’s successful career at SEC significantly. In less than a year, Gary went from a preeminent engineer at SEC, to nearly loosing his position with the company, due to his lack of project management skills and Henry

Related Papers

Jaguar & Land Rover Marketing Essay

4292 words - 18 pages higher end of the automobile market, into the luxury car industry. It has similar price ranges and strategies to BMW, Mercedes-Benz, Porsche, and Audi. As Jaguar is a mass-produced successful automobile corporation, they have five manufacturing facilities in the UK, and are in the process of expanding globally. There are three specifically for vehicle manufacturing located in Castle Bromwich, Halewood, and Solihull, and two others for engineering

Jaguar's Presence In India Essay

645 words - 3 pages Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low-cost cars, trucks, and commercial vehicles that have long been Tata’s mainstays. Tata Motors is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA

What Is Film Essay

622 words - 3 pages [did get] water in there once and fogged up.[12] A number of animals are featured in Apocalypto, including a Baird's tapir and a black jaguar. Animatronics or puppets were employed for the scenes injurious to animals. people get trapped in a local grocery store, among them, artist David Drayton and his five-year-old son. The people soon discover that within the mist lives numerous species of horrific, unworldly creatures that entered through an inter-dimensional rift, possibly caused by a project on a..

Mazda Corporation Marketing Overview Essay

2409 words - 10 pages new fun-to-drive sedan with its “simple, clear, not distracting” looks and features and impressive performance capabilities is projected to have to good sales and keep a high resale value (The 2014 Mazda3: Who Knew There Are Machining Centers Involved?, 2013, p.2). This paper will provide an in-depth overview of the Mazda Motor Corporation as well as the 2014 Mazda3 compact sedan and the SWOT analysis. It will examine competitors, marketing and