The Body Shop Essay

1695 words - 7 pages

Words: 1586
Explain the relevance of the Marketing Concept to the 21st Century business of your choice?

This essay will explain the relevance of the Marketing Concept to the 21st century business the Body Shop International plc. As well this will observe how Anita Roddick successfully adapted marketing concept to the Body Shop by creating satisfied happy customers and company goal achievement.
There have been a growing number of companies over the years which influenced the increasing density of the business, different marketing concept have used to boost the businesses. Many of authors have found different ways to customise marketing concepts and one of the earliest famous people ...view middle of the document...

The Body Shop started life as a small outfit in Brighton selling just 25 products. Now the range consists of over 1200 products and there are more than 2500 stores worldwide. The company employs over 4000 employees. (Chester, 2011) The Body Shop is now part of the largest French cosmetics the L’Oreal corporate group. (Milmo, 2006)
The Company has always believed a business is not about making profit, worldwide growth and recognition. Even more than that because, The Body Shop is about different relationships types such as human, employee, customer, human to environment and human to animals. However, The Body Shop market and everyone else goes all around and it is very important the Company listens to employees what they have to say and involving them in all the decision-making processes.
The Body Shop has successfully created a niche market, which is composed of more socially aware and environmentally conscious consumers that are out in the market looking for new and original products.
“Customers expect a degree of benefit from purchasing or using a product or service. However, they may actually want something more” (Hooley et al. 2012, p.23). The Body Shop has maintained its value over the years through the use of its natural ingredient from a wide range of product from Body scrubs, shampoo, make up, moisturises etc. The Body Shop customers’ can be proud being not only beautiful but also promoting nature. The most unique fact about the Body Shop is that, the company uses only vegetable based materials for its products. It is also against Animal testing-which means a company has to comply with the very strict requirements of the Humane Cosmetics Standard. This standard was set by the British Union for the Abolition of Vivisection (BUAV) and is regarded as the highest standard for animal welfare in the cosmetics industry. They audit the Body Shop regularly to ensure a company comply. The Body Shop also every two years must check policies and compliances to ensure a company is adhering to the latest animal-welfare guidelines. Second, supports community trade, a body shop has 25 Community Fair Trade suppliers and still looking more and more of them. Third a company is running an activate Self Esteem which is philosophy that looking good stems directly from feeling good. Where legislation allows, a Body Shop encourages employees to learn new skills through Learning is of Value to Everyone (LOVE) initiative. By funding a range of training courses, events and health treatments, a company aims to enhance staff's sense of well being. Finally Defend Human Rights this is awareness of the issues and taboos surrounding HIV and AIDS. In the last two years a Body Shop helped raise £1.1m for the Staying Alive Foundation, a grassroots youth–awareness project which aims to educate at-risk communities on safe sex, HIV and living with AIDS.
Body Shop deserves respect for putting human values above a quick buck. (Glennie, 2010) Thus it is completely following...

Other Essays Like The Body Shop

The Importance Of Mergers And Ccquisitions For The Growth Of Firms

2931 words - 12 pages Shop This case study is the most successful merger and acquisition in 2006. Both of them produce cosmetics products and quite active in the distribution of the products because both of their targets are selling their products to all the customers over every part of the world. L’Oreal used $1.14 billion, which was £625 million, to takeover Body Shop (Body Shop International, 2006). Both chiefs, who are Lindsay Owen-Jones and Anita Roddick, of

Goodbye to Miss Gee Essay

857 words - 4 pages once betrothed to his sweetheart until the call to arms broke his heart; she married a less likely war hero who stayed behind. Now up and dressed, he swung the shop sign to read ‘Open’, lifted the door latch and let a small group of boys inside. In turn, the sleepy gang filled their sacks with the Sunday morning newspapers and set off on their paper rounds. “Switch your lights on when you’re cycling on the road,” he advised, as each swing

Eddie Rockets

665 words - 3 pages questionnaire handed out within the store we found out that 90% were women and 10% of men. That most of the women lived in Limerick Co. Limerick and are over the age of 36 we also found out half of our customers liked to shop and the other liked walking. The majority of the people who filled out the questionnaire was loyal to Boots because of the price and quality of their product and would continue to purchase. a Geographical

Little Shop of Horrors Review

707 words - 3 pages plant that was dancing was pretty impressive! AJ Unitas made miracles as local flower shop employee Seymour. His energy was very high and weird. Sometimes during a music number you would catch him jumping on top of a table and dancing or feeding Audrey 2. He created comedy not only with his lines but also with his appearance and body language. The big glasses and the hunched back showed his dedication to his piece. One of his memorable

Male Toiletries Market in Ukraine to 2017

2801 words - 12 pages Avi Limited Weaknesses 7.8.8 Avi Limited Opportunities 7.8.9 Avi Limited Threats 7.8.10 Avi Limited History 7.8.11 Avi Limited Key Employees 7.8.12 Avi Limited Locations And Subsidiaries 7.9 The Body Shop International Plc 7.9.1 The Body Shop International Plc Business Analysis 7.9.2 The Body Shop International Plc Major Products And Services 7.9.3 The Body Shop International Plc Key Competitors 7.9.4 The Body Shop International Plc Swot


1262 words - 6 pages inspiration to women throughout the country striving to set up and grow their own companies." (Shop, 2007) Dame Anita Roddick and her husband Gordon sold their business “The Body Shop” to L’Oreal Cosmetics. The Roddicks’ believe that L’Oreal understood what type of impact their business has on the business community and the world. They understood the actions of social change for human and animal welfare. “Anita believed that businesses have

Automotive Body Repairer

718 words - 3 pages Automotive Body Repairer      Auto body repairers Are highly skilled craftspeople who repair damaged automobile and truck bodies, restores body metal to the original contours, and replaces non-repairable body parts.      I chose automotive body repairer for my report because I like to deal with cars and I enjoy performing hands-on activities. I like the hands-on and mechanical operation of this

Business Plan

2591 words - 11 pages Business Plan Orchid Boutique Shop…………. 1.0 Executive Summary Orchid Boutique Shop is a new apparel store that caters to the Bangladeshi people. As our name suggests our focus is to provide customized wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain market share and become a central hub of shopping activity for the local population as well as

Marginalasation narrative

997 words - 4 pages nowhere to find shelter. As I walked, the wind swirled around my bony face the heat almost melting my skin and burning my eyes. Suddenly, I initiated a sudden gasp for air. My lungs felt like they were tattered and I could feel the loss of oxygen reaching to my head. I knew it was temporary but the instant jolt of pain that struck my body was immense. Unexpectedly Lulu cried for water, so I gave her the little water that I took from the hut. As

Case Study

547 words - 3 pages |Historical Financial | |Case |Summary |Porter | |Analysis | |Dieter’s (practice) |3 |10 |12 |-- | |The Sports Guy |3 |8 |10 |4 | |The Body Shop (BS) |3 |8 |RP

Select 2 Competing Suppliers For The Same Goods Or Service. Critically Evaluate Their E-Strategies And Diagnose The Definition Of The Market, The KFS And What The Value To End User

4541 words - 19 pages by reducing sales clerks and without paying rental of expensive real estate. No doubtable, online shop is the best way to those people who want to buy, but hope to save time because what they need to do is to click the mouse for one second.For the purpose of comparing strategies of the two web sites, I would like quote the marketing principle of 'four p'- product, price, place, promotion to illustrate their respective features.* Comparison of

Related Papers

The Body Shop Essay

862 words - 4 pages The Body Shop The Body Shop has branches all over the UK. They sell body products. They consider testing products or ingredients on animals to be morally and scientifically indefensible. Therefore they sell products that are not tested on animals. They support small producer communities around the world who supply them with

Ethical Consumerism Body Shop Essay

2746 words - 11 pages Table of Contents ABSTRACT 3 1. INTRODUCTION 4 2. DEFINITION ETHICAL CONSUMERISM 5 3. BODY SHOP ETHICAL CONSUMERISM 6 4. MARKETING RESEARCH SURVEY QUESTIONAIRE 10 5. CONCLUSION 13 6. REFERENCE LIST 15 ABSTRACT A business intervention and technology advances the urge for ethic and corporate responsibility has gained vast attention. Consumers are more educated about what impact products have on human, animal and

Macedonia Essay

1581 words - 7 pages 1. Par „The Body Shop” «The Body Shop» 1976.gadā Lielbritānijā dibināja Anita Rodika (Anita Roddick), izveidojot nelielu mājās gatavotas kosmētikas ražotni. Pateicoties unikālai uzņēmuma filosofijai, «The Body Shop» izveidojies par starptautisku kosmētikas uzņēmumu, kas pašlaik darbojas 60 pasaules valstīs. Atšķirībā no daudzām citām kompānijām šīs kosmētikas industrijas pārstāvji pauž savu nostāju ētikas normu ievērošanā. Produkcijas

Bisness Ethics Essay

1775 words - 8 pages repair shop that is dedicated to doing the job right the very first time. What makes owning an automotive repair shop less risky than other types of businesses is that fact that every body at one point in time needs them. When you combine the need for a good quality repair shop with the little to no competition is some areas of the repair process it make for a very profitable scenario. Marketing is going to play a large roll in not only the