This website uses cookies to ensure you have the best experience. Learn more

The Challenges Of E Commerce Essay

1417 words - 6 pages

The Challenges of E-Commerce
MKT552


The Challenges of E-Commerce
Today’s business managers face many challenges when migrating a traditional ‘brick and mortar’ company to that which is now known as the evolutionary ‘click and mortar’ business model – that is, a business that operates in the Internet market space. To stand boldly in the face of challenges presented by the networked economy, firms must develop competencies that enable not only high performance market interactivity and adaptive, intuitive customer engagement platforms, but also contribute to the development of sound business strategies that ensure a firm’s competitiveness in the vast web-based business environment. ...view middle of the document...

Four primary business models comprise the e-Commerce market space including:
• Business-to-Business (B2B) – the B2B model is characterized by Internet-based business wherein businesses promote and sell their products and services to other businesses. For example, an engineering firm promoting its capabilities to companies seeking to design and build a new facility is characteristic of a B2B e-Commerce model;
• Business-to-Consumer (B2C) – the business to consumer model is one in which businesses sell directly to consumers, such as that of OldNavy.com which makes its retail clothing available to consumers via online shopping provisions;
• Peer-to-Peer (P2P) – the P2P model enables the exchange of goods and services between consumers, such as that seen in the web-based operations of eBay.com and Craigslist.com; and finally,
• Consumer-to-Business (C2B) – this model supports the exchange, feedback, social networking and advocacy of consumers voicing their opinions, demand or cause directly to businesses in online forums.
While many websites still follow a primary model as discussed above, many are now exhibiting characteristics of all four models wherein e-Commerce sites serve dual purposes in promoting their products and services to both businesses and consumers, allow consumer opinion, ratings and feedback to support the C2B model, and even provide for the exchange of used goods between their consumers.
Regardless of the type of model desired in establishing an e-Commerce operational platform, several key factors must be considered by e-Commerce managers in order to align web-based operations with business or corporate strategy.
Business Challenges Unique to e-Commerce Operations
Managers face many challenges when deploying an e-commerce business model; therefore, it becomes necessary to examine, research, and analyze the different types of e-commerce infrastructures in order to develop and implement a sound business strategy that embraces the networked marketplace. The result of such studies helps managers to “determine strategy, deploy resources, operate firms, manage relationships with their markets, and measure results,” (Rayport & Jaworski, 2003, p.2). Therefore, it is important for leadership to consider the appropriate strategic alignment of such efforts with the firm’s overall mission, values, strategies, and available resources so as to ensure transparency in business operations whether it falls within the physical or web-based operational infrastructure.
The first steps that managers must consider when developing and employing an online business strategy include the ways in which information, goods and services and communications are exchanged in the web-based operational model. In essence, they must realize that technology and digitalization is key to fostering customer-centric user experiences, so as to support transactional, order fulfillment, and information exchange. In addition, an understanding of customer needs,...

Other Essays Like The Challenges of E-Commerce

Do Insurance Industries Lag Behind The E-Commerce?

3094 words - 13 pages new challenges for the regulation and supervision of insurance. To ensure that the insurance consumer is protected, supervisors must:qIdentify the risks posed by electronic commerce;qEnsure that these risks are being well managed; andqDevelop appropriate supervisory strategies.E-Commerce also presents opportunities and challenges for regulators. By making it easier for consumers to compare prices and product attributes across companies, e

The Legal Barriers in E-Commerce and to What Extend the E-Commerce Act 2006 Manage to Overcome the Barriers

1896 words - 8 pages The advent of internet has transformed the traditional marketing model and system. Besides functioning as a communication medium, internet has been used as a market space where buyers and sellers exchange information, goods and services without the hindrance of time and geographical constraints. Commercial activity on the internet which is known as e-commerce is a recent and rapidly growing business medium. However, despite of its rapid growth

Comm 470 Week 1-Dq 1 - Chapter 1 of Electronic Commerce 2008 Introduces a Number of Distinctions Between Different Types of Organizations and Activities Related to the Virtual Economy—E-Commerce...

885 words - 4 pages distinctions between different types of organizations and activities related to the virtual economy—e-commerce versus e-business, for example. How and where are these distinctions useful? So first, we need to define the differences between e-business and e-commerce. e-business involves email, texting, instant messaging, video conferencing, e-faxing, online collaboration, marketing, advertising. e-commerce involves an exchange of monetary funds

The Challenges of the Pan Asean Vission

4557 words - 19 pages , valuation of real estate, standard of rating agencies, and other activities that support the financial transaction in the ASEAN states. The fourth or the last one is the issue of cross border litigation, both enforcement and the resolution of commercial disputes between the private sectors. These all challenge will be discuss deeply on this assignment. Losses in business One of the identified challenges to the vision of a pan-ASEAN is business

The Cultural Challenges of Doing Business Overseas

999 words - 4 pages The Cultural Challenges of Doing Business Overseas Debra Alvarado-Rocha MMPBL/501 May 22, 2011 Edward Hartmann The Cultural Challenges of Doing Business Overseas Steve Kafka, currently operates the Chicago Style Pizza in the United States and has decided to take the franchise to the Czech Republic. Steve Kafka knows that expending his franchise to Czech Republic is a risking business but this is nothing know to Steve. I will examine the

The Cultural Challenges of Doing Business Overseas

1394 words - 6 pages The Cultural Challenges of Doing Business Overseas Erica Hartfield University Of Phoenix 2/11/2008 Steve Kafka, an existing franchisor for a Chicago Style Pizza restaurant has a lot of work ahead of him if wants to expand his business into the Czech Republic. Although Steve’s family is originally from the Czech Republic and he has visited

The Pitfalls And Challenges Of Mass Hiring

1107 words - 5 pages Alexis 3Cindy AlexisProfessor NewtonBusiness 101, Chemeketa Community College17 July 2008The Pitfalls and Challenges of Mass HiringFirms face unique challenges when they must hire massive numbers of individuals. Some of these challenges include getting the word out to enough individuals so that companies have a large enough candidate pool, ensuring managers avoid hiring unqualified or unsuited individuals just to fill positions, and recruiting

What Are the Challenges of Maintaining

542 words - 3 pages 1. What are the challenges of maintaining a consistent look and feel across different media? Start by creating a clear identity of what your brand stands for that you will apply across all your products, even if the products are vastly different. [ Dougherty says this should be done at the company's founding by drafting a brand charter that explains who your products are for—and, just as importantly, who they're not for. New companies often

The Challenges in Getting Out of Debt

1157 words - 5 pages Is there any way that you could have solid abs in just six days? It is hard to say for sure, but you can have a solid budget in just a few months. One of the challenges to getting out of debt habit is effective budgeting. When you want a solid abs you cannot just go exercise once and a while, you have to effectively workout every day. There is no difference in escaping from the stack of endless bills; you need to effective utilize your

Inequality of Higher Education in Ghana-the Challenges and Wayforward

3458 words - 14 pages , (Kampala, Fountain Series in Gender Studies). Kwesiga, J. C. & Ahikire, J. (2006) On Student Access and Equity in a Reforming University: Makerere in the 1990s and Beyond. Journal of Higher Education in Africa, 4(2), 1-46. Kwesiga, J. C. & Ssendiwala, E. N. (2006) Gender mainstreaming in the university context: Prospects and challenges at Makerere University, Uganda. Women's Studies International Forum, 29(6), 592-605. Lihamba, A

Midsouth Chamber of Commerce (a): the Role of the Operating Manager in Information Systems

4417 words - 18 pages REVIEW QUESTIONS: 1. Define what is encompassed in the term Information technology? Information technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. 2. What are some of the ways that IT has become “pervasive”? Technology has become more and more pervasive in today's world. Cellphones

Related Papers

Mis The E Commerce Essay

1205 words - 5 pages Electronic Commerce Strategies for the New Economy “Marketing of an E-Commerce Giant and the Uncertain Future of Atoms to Bits” (Chapter 4) MIS 채상미 교수님 1001406 정소윤 1269045 신채은 1285086 윤해진 1385059 박정수 Introduction In this chapter of the online textbook, our main goal was to understand how technology helps firms craft and reinforce competitive advantage. The big firm, Netflix will be used as our main example. In order

The Benefits Of E Commerce To The Small Business Owner

1900 words - 8 pages exclusive first rights of distribution to sell some of its toys online (Campanelli, 43). Browning Rockwell, CEO at Trade Compass, believes ?that the Internet has made it possible for small companies to have global aspirations? (McCollum, 34). One of the greatest challenges facing newcomers to the e-commerce arena is setting themselves apart from the pack. Trading online requires companies to do more than simply set up a site to promote

Proliferation Of Mobile Phone In E Commerce

1693 words - 7 pages Running head: PROLIFERATION OF MOBILE PHONE IN E-COMMERCE Proliferation of Mobile Phone in E-Commerce Gertrude Nyandat Grantham University Abstract This Paper explores five published articles that reiterate the proliferation of mobile phone in E-Commerce and how mobile phone has penetrated in the day to day commerce industry. These articles agree that mobile phone usage is growing at a faster rate its future in E-Commerce is very

E Commerce: Payment Systems And Security The List Of Payment Solutions

2523 words - 11 pages E-Commerce: Payment Systems and Security The list of payment solutions for e-commerce seems to be endless. Many banks and ISPs have adapted their own e-commerce payment systems where compatibility has not been considered. However, it seems that everything is currently pointing towards SET (Secure Electronic Transaction) as becoming the standard to follow.The first payment methods for services that took place over the internet were conventional