The Death Of The Ipod Essay

3072 words - 13 pages

It's 10 years since the original iPod shuffled on to the scene, changing the way we listen to and buy music for good. But could it soon be time to hang up our white headphones? Johnny Davis reports.

Monday lunchtime at the world's largest Apple Store in London's Covent Garden and Georgina Evans, visiting from Bath in south-west England for a day's shopping, is trying to score some cred points with her daughter Emily.

"I want to see how competent I am," she says, jabbing the screen of an iPhone 4.

"Put it down," tuts her husband, Andrew. "You're not."

Across the cavernous chambers of the Grade II-listed building similar human-technology interactions are taking place. At other ...view middle of the document...

" In other words: the iPhone, the iPod Touch and the iPad - devices that the iPod paved the way for, devices that have helped push Apple's latest profits to a record-breaking $US20b. If the iPod now finds itself as the least-loved of the company's shiny portable devices, you get the sense Apple is probably OK with that.

The iPod is 10 this year. Developed during 2001 and brought to market in just eight months, the circumstances surrounding its launch were hardly auspicious. For a start, it debuted days after 9/11. The press launch promised "the unveiling of a breakthrough device", the only other information on the invitations from Apple's Silicon Valley HQ was some small print along the bottom: "Hint: It's Not a Mac". The assembled media probably figured that was just as well. Apple's most recent computer, the G4 Cube, had failed to match the success of its iMac - the candy-coloured, egg-shaped machine that had transformed the desktop computer from functional grey workstation to translucent object of desire. And even its appeal was dwindling.

Apple's CEO, Steve Jobs, who had recently returned to the company after being dismissed as the head of the Mac division in 1985, had failed to appreciate quite how important downloading would become to the online generation. The "i" in iMac was supposed to stand for "internet", but the first models had no slot drives - users had no way of burning their own CDs or DVDs. Given that almost 30m PCs were sold with this capability during 2000, Apple had missed a trick. Along with other companies associated with the dotcom bubble, its stock was on the slide.

"When I joined Apple, the company was in decline," Jonathan Ive, senior vice-president of industrial design and the man who would help revolutionise the business, has said. "It seemed to have lost what would become a very clear sense of identity and purpose."

Nevertheless, the launch saw Jobs making great play of Apple's "digital hub" strategy. He envisaged the Mac as the centre of a new digital ecosystem, a place where we would soon come to plug in all manner of wonderful new devices. The first of these turned out to be something of a surprise. With no previous experience in music, Apple announced it was launching an MP3 player. "Why music?" Jobs asked. "Well, we love music, and it's always good to do something you love." He suggested music was something that touched everyone. "It's a large target market. It knows no boundaries. And there is no market leader. No one had really found the recipe yet for digital music."

Apple's iPod would hold 1000 songs, could be recharged within an hour and would cost $US399. "Do you remember what it was like when you got your first Walkman?" asked the singer Seal, who alongside other musicians appeared behind Jobs on a giant video screen. "'Wow! I want to carry this wherever I go."' Others were less convinced. Apple's MP3 player was neither the first nor the cheapest nor the largest capacity device on the...

Other Essays Like The Death of the Ipod

The death of micheal jackson Essay

1881 words - 8 pages  The Death of Michael Jackson and The Following Events That Effected The Nation Leslie Harvill Ivy Tech Community College This research paper is to tell people about the death of Michael Jackson and events that followed his death. On June 25, 2009, Michael Jackson suffered cardiac arrest in his Los Angeles home. He was rushed to the hospital after his heart stopped and CPR attempts failed, and he died later that morning, he

The Death of Ralphs Mind Essay

890 words - 4 pages Ralph has a disease that is progressive; a degenerative disease that has attacked his brain and has resulted in impaired memory, thinking, and behavior. Ralph is one of more than 100,000 that die from Alzheimer's disease annually, which makes it the fourth leading cause of death in adults, after heart disease, cancer, and stroke. AD (Alzheimer's disease) is a slow progressive form of dementia, which is a progressive, acquired impairment of

Bermuda the Triangle of Death

1439 words - 6 pages Honors Sophomore Literature and Composition 11 March 2013 1355 Words Bermuda: The Triangle of Death The Bermuda Triangle is one of the most terrifying places imaginable considering the fact that so many ships and planes disappear each year. Many people believe these disappearances to be due to ideas of supernatural or other unworldly events occurring, however those ideas are nothing but hoaxes used to save companies from being sued. Plane

The Death of a Soldier

1481 words - 6 pages with rain water. So here i was. . . clutching my fallen brother in the rain. He was because of me. He wanted to be just like me so he joined the army. Joined the army like i had done. I can't live with myself knowing I'm responsible for my own brothers death. Whats the point?. . . . John was finally here. After all this my brother was holding me his arms. It was raining. I'm dieing. I don't care because my brothers finally here and he's safe

The Death of the Ball Turret Gunner

804 words - 4 pages The Death of the Ball Turret gunner In the poem, The Death of the Ball Turret Gunner, Jerrell uses time, irony and symbolism to depict the life and death of the ball turret gunner. In the drab and desolate background of world war II the gunner is hunched upside down in the belly of a bomber aircraft flying bombing missions over Germany. He is fighting off bullets and flak, constantly staring death in the face. The

Death to the Death Penalty

1008 words - 5 pages Death to the Death Penalty! Human beings have been killing each other ever since our creation. Since then, we have formed civilized societies. One of the most basic, most fundamental principles in almost every society is that the killing of another human being is wrong. Yet execution has been around since the founding of that basic moral. Society does not do itself any favors by allowing the death penalty to continue to exist. The death

Stoic Death Themes Of In The N

1025 words - 5 pages There are themes in life that everyone goes through at one point or another. These universal themes, however, are experienced in different orders. As in In the Name of the Father, sometimes it takes the death of a loved one to bring meaning to one's life. In the case of The Death of Ivan Ilyitch, though, it is his own death that is dealt with.Ivan lived a pleasant life, attending law school, being in the company of high society. He did some

That House Was the Death of Us

4062 words - 17 pages That House Was The Death Of Us Personal Experience by Leah When I was about four our house was full: my mom, my two brothers (Jared and Trevor), my dad, dog Samson and me all lived together. As far as I can remember, the first few months we lived there were perfectly fine. Then weird things started to happen.  First it was just little nightmares and some noises here and there, and it always seemed as if it was just me and my brothers

Social Networking: The Death Of Communication

832 words - 4 pages Social media has taken the world by storm over the past several years. Numbers of users and numbers of networks being set up in other nations has grown quite substantially as the popularity and demand for social media has increased. The entire purpose of setting up social media networks around the world is to allow and promote the world to communicate and connect with one another. However, the trend that seems to be following this widespread

The Death Of A Salesman: The Reality Evasion Drug

1025 words - 5 pages Never does one go through their life without having to deal with some sort of personal conflict. The manner in which people deal with these conflicts vary as much as the prints on a person's finger. Some try and solve the problem and get rid of it, while others will try and put it aside for as long as possible. Willy Loman's method in Arthur Miller's play, The Death of a Salesman, is very dangerous and builds to harsh results. Willy never tries

THe Death Penelty

1829 words - 8 pages The Death PenaltyA wise man once said, " to be able to argue your point you must completely understand the point of your opponent, and to do this you must research the topic with an open mind." As an adult I have always believed in the theory of "an eye for an eye" but never took the time to examine why people were opposed to killing someone who has committed and been convicted for the crime of murder. In this paper I will show the history

Related Papers

Death Of The Penny Essay

3784 words - 16 pages . This paper states several topics of why the penny only causes harm to US citizens and the economy. The obvious solution to fix a problem like this, simply abolish the penny as US currency, and round all cash transactions to the nearest fifth cent. Death of the Penny: The Elimination of America’s One Cent Coin and its Impact on The United States Economy “I will seriously consider eliminating the penny as

The Death Of A Toad Essay

625 words - 3 pages The Death of a Toad The poem “The Death of a Toad” incorporates the literary devices of structure, syntax, imagery, and diction to portray the speakers’ sarcasm. The poet leads the reader through the detailed stages of the toad’s death through out every stanza. The grammatical forms that the speaker uses is to help depict the scene of the dying toad. Another tool the speaker uses is to refer to death in an

The Death Of A Moth Essay

1800 words - 8 pages bodies from the ruins, I wondered about the strange nature of life and death. In her essay, “The Death of a Moth”, Virginia Woolf contemplates how life and death are separated by a single thread of “energy” and how eventually the force of death snaps the thread, overpowering life and proving its superior strength (385). Woolf reflects how life and death are two mutually exclusive forces of nature, yet they are intertwined by the law of nature

The Death Of Marilyn Monroe Essay

870 words - 4 pages This poem, by Sharon Olds, on the surface speaks about the events that occur after the death of Marilyn Monroe. The mood of the poem is very depressing as the diction is very heavy-hearted, with words and phrases like “cold”, “heavy as iron”, “closed”, “caught”, “flattened”, lend themselves to creating a very apt depiction of death. The poem interestingly revolves around the men, the “ambulance men” who carried Monroe’s body “down the steps