The Humble History Of Coca Cola

1107 words - 5 pages


Coca-Cola was first invented by Dr. John Stith Pemberton, a local pharmacist, in 1886 Atlanta Georgia. He produced the Coca-Cola syrup gave it to Jacobs' Pharmacy to be sampled. They loved it and it was soon placed on sale as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health . Later on they added the carbonated water to the syrup to produce a drink that carries the slogan of being “Refreshing and Delicious” which is their theme up till this very day. Dr. Pemberton and his partner Frank M. Robinson, who suggested that the name Coca-Cola with the “two ...view middle of the document...

The business grew bigger and they started having syrup manufacturers in other states as well like Dallas, Chicago and others. By 1895, Coca Cola was a famous beverage and one that is drunk in all states of America. Now that demand was boosting up for the refreshing drink, Mr. Candler built the company headquarters in 1898 where the production of the syrup and the management of business took place.
Joseph A. Biedenharn was the first to bottle Coca-Cola in Vicksburg, Mississippi , he installed bottling machinery began to sell Coca-Cola to farms in Mississippi. In 1899 large scale bottling became possible and so the first bottling plant opened in Chattanooga and a year later another plant opened in Atlanta. But they needed more to cover their operations in the United States so they decided to seek outside capital. Twenty years later, Coca-cola had 1,000 plants, 95% if which are locally owned and operated by Coca-cola. Of course technology contributed to the bottling industry and Coca-cola had to acquire new bottling machinery to make use of that and today their system has the most widespread production and distribution networks in the world.
In 1900s the bottlers faced some challenges but most difficult to overcome was the fact that they feared imitations of their bottles. They understood very well that such a brand as Coca-Cola deserves a distinctive packaging and in 1977 the now-familiar shape of Coca-Cola was granted registration as a trademark by the U.S. Patent Office.
In 1919, a group of investors headed by Ernest Woodruff and W. C. Bradley purchased The Coca-Cola Company for $25 million. Four years later, Robert Winship Woodruff, Ernest Woodruff's son, was elected president of the Company. Robert put great emphasis on product quality, he organized a “Quality Drink” campaign which succeeded by the help of the bottlers. Going from this point he saw an opportunity in the bottle business and grabbed on it with extra marketing and advertising efforts. Robert Woodruff's efforts and ideas boosted the brand even more.
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