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The Main Shit Essay

721 words - 3 pages

La estrategia de Google en el 2010

Introducción
La tecnología cada día está más inmersa en nuestras vidas, desde el modo en comunicarnos, trasportarnos, trabajamos, etc. Y una empresa ha sido junto a otras un pilar esencial en el desarrollo de software, hardware y demás tipo de tecnología, esta empresa tuvo inicio en el año 1996 donde Larry Page y Sergei Brin estudiantes de posgrado de la universidad de Stanford decidieron empezar con Back Rub que luego se convertiría en Google Inc. Back Rub sería un nuevo buscador en el internet y buscaría ser una nueva opción para competir a otros buscadores como Altavista, para 1998 se cambió a su actual nombre Google y ya había logrado ...view middle of the document...

Y de los años 2005 al 2010 representaron muchos avances y nuevas adquisiciones para extender el poderío de Google haciendo que para el 2010 ya incluían nuevos productos y servicios como adquisiciones de Youtube (que es el principal proveedor de búsqueda de videos en internet), desarrollo de Gmail (para competir contra Hotmail de Microsoft), Google Earth, Maps, Street View, compraron la compañía Motorola y desarrollaron sus smartphones Nexus que contaban con su sistema operativo de gran éxito llamado Android.

El desarrollo del sistema operativo para móviles Android fue una gran decisión de la compañía dado al reciente éxito de Apple con su sistema operativo ios y su Smartphone iPhone, haciendo que este sistema operativo el más común y más usado del mundo haciendo que compañías desarrolladoras de smartphones como Samsung, Sony, Lg, HTC, etc. Usen este sistema operativo y las opciones de variedad de equipo con este sistema operativo sean bastas y diversas.
El modelo de negocio de Google se basó desde el 2000 en el modelo de publicidad por ejemplo desarrollo por palabras clave redirigir a las personas a sitios similares de acuerdo a las palabras clave. Además empezaron a vender licencias de...

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