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The Mass Media Essay

542 words - 3 pages

The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority.
There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass ...view middle of the document...

The world of media is irrespective of age and outlook as well as regardless of nationality and creed. In the media industry, limitations are limited! The media sector is estimated to be one of the most expansive and booming industries. It is by now absolutely clear that, media persons play the noteworthy job of letting the masses know what is happening round the world and that too within minutes of the outbreak.
The Internet or the web media is one of the newest and largest forms of mass communication given that it has no precincts; it is available uniformly throughout the world. It is unquestionable that one of the most sought after career options today is that of becoming media persons. There is a beeline to join the media as it is one of those rare sectors where the youth can find respite from the conventional fields of medicine and engineering and at the same time avoid being classified as wayward.
The media indeed is an imminent and promising feature of the present day. It is a limitless world of opportunities both for the populace looking for jobs in it, and the ones looking to make the most of it to raise voices against wrong doings.
Media also encompasses cinema and entertainment, although the larger part of it involves news and journalism. Since times immemorial, a forum or platform to raise support and awareness against what is unacceptable was being hunted. Mass media in the form of newspapers and television proved to be the right medium. The role of media in the society is not unknown and is absolutely undeniable.The youth undoubtedly forms a fundamental part of a civilization which is evinced by the fact that more often than not it is the youth that leads a protest against an objectionable act. The importance of media and the youth’s association with it is an integral one. The youngsters make proper use of the...

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