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The Merger Of Best Productivity And Marketing Practice: A Strategic Model For Shoe Manufacturing Industry

1394 words - 6 pages

Draft August 9, 2013
Draft August 9, 2013
PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION
Quezon City

The Merger of Best Productivity and Marketing Practice:
A Strategic Model for Shoe Manufacturing Industry

A Research Proposal Presented to the
Graduate School of Business
Philippine School of Business Administration

In Partial Fulfillment of the Requirement for the
Doctor of Business Administration Program

By:

Ayuson, Franklin Estiller

June 2013

The Merger of Best Productivity and Marketing Practice:
A Strategic Model for Shoe Manufacturing Industry

Franklin Estiller Ayuson

Philippine School of Business Administration, Graduate School of Business, Aurora ...view middle of the document...

What are the perceived efficient practices of the shoe manufacturer in terms of:
2.1. Production
2.2.1. Material Management
2.2.2. Production Planning and Control
2.2.3. Quality Control
2.2.4. Work System Design
2.2. Marketing
2.3.5. Product Design
2.3.6. Pricing Strategy
2.3.7. Promotional Strategy
2.3.8. Distribution Strategy
2. What are the perceptions of effectiveness of the local shoe manufacturer in terms of the following:
3.3. Production
3.4.9. Material Management
3.4.10. Production Planning and Control
3.4.11. Quality Control
3.4.12. Work System Design
3.4. Marketing
3.5.13. Product Design
3.5.14. Pricing Strategy
3.5.15. Promotional Strategy
3.5.16. Distribution Strategy
3. What is the relationship between the local shoe brand’s ranking in terms of sales in volume and the manufacturers’ perception of efficiency?
4. What is the relationship between the local shoe brand’s ranking in terms of sales in volume and the manufacturers’ perception of effectiveness?
5. External Environment: what are the problems that top local shoe brands encounter in terms of the following?
6.5. Government
6.6. Competition
6.7. Backward and Forward Industries
6. What is the relationship between the manufacturers’ merged perception of effectiveness and efficiency and their product ranking in terms of sales in volume?

Conceptual Framework

Marikina Shoe Industry
Present Practices
* Production
* Material Management
* Production Planning and Control
* Quality Control
* Work System Design
* Marketing
* Product Design
* Pricing Strategy
* Promotional Strategy
* Distribution Strategy


Strategic Model on Best Productivity and Marketing Practice for Marikina Shoe Manufacturing Industry

Revitalization of the Marikina Shoe Industry
* Economic Benefit
* Export Consideration

Marikina Shoe Industry
Present Practices
* Production
* Material Management
* Production Planning and Control
* Quality Control
* Work System Design
* Marketing
* Product Design
* Pricing Strategy
* Promotional Strategy
* Distribution Strategy


Strategic Model on Best Productivity and Marketing Practice for Marikina Shoe Manufacturing Industry

Revitalization of the Marikina Shoe Industry
* Economic...

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