This website uses cookies to ensure you have the best experience. Learn more

The Most Effective Form Of Media Advertising

1858 words - 8 pages

The Most Effective Form of Media Advertising

Media comes in many different forms. We use media in our every day
lives, from watching the news on television, to listening to adverts
on the radio. There are many forms of media such as, television,
radio, newspapers, the internet and billboards. Media is every where
in our daily lives. Media can be very influential.

Adverts are designed by companies to try to get us to buy their
products. Companies spend lots of money, to try to get us the viewer
and the user to buy their products. The purpose of adverts is for
companies to show the public their products.

Adverts have many ways to persuade us even ...view middle of the document...

There is also music, which is only there to make sure the
advert is not silent. The story that is being told is that the woman’s
hair is all dry, but at the end it is all smooth. It is set in a
desert to symbolise the dry hair. The sound is mostly narrative. One
interesting thing about the use of sound is that the narration can be
heard over everything else. The audience for the advertisement appears
to be women.

The advert appeals to its target audience in the following ways, it is
on late at night on ITV, between 21:00 and 22:00. It is between a
program called ‘Footballers Wives’, this is also aimed at around the
same audience. The most successful way in which the advert appeals to
its audience is, the close ups of the hair. This is because; women
will be able to see the hair, and what it could do to their hair.

The advert is also full of hidden persuaders to make the audience buy
the product. The advert also has a celebrity and scientific language
that will make the viewer think that the celebrity has used it. There
is also ‘Diagetic Sound’, which is the tumble weed to simulate the dry
hair. Also at the end of the product the company shows three other
products. So this means that they are trying to advertise three
products. The location of the advert is an exotic one. Also there is
sex appeal by showing the models body.

Printed adverts are found in many places. This is the form of
advertising that we probably see most. The main places that you find
printed adverts are in newspapers, magazines and flyers that people
hand out. The advantages of advertising using printing are that it can
be cheap and persuade a wide audience. But the disadvantage of using
printing is that it is not visual.

The printed advert that I have chosen to study is for ‘Amanda Smith’s
Strawberry and Cream Cake’. The brand is Amanda Smith. The target
purchaser is mostly to be a woman, for when they do their weekly shop.
The target user is basically everyone, as the cake can be cut into
portions. The adverts appear in a woman’s magazine. They may have done
this to get the woman to buy it.

The persuasive techniques that are used are a slogan, as it is an
easily remembered phrase. There is also a big bright picture of the
logo, to show people what the brand is. There is also a large picture
of the product in the centre of the page; the reader sees this picture
first. They also address the reader directly, as in the slogan it
says, ‘What do you look’, by using ‘you’, it addresses the reader. The
layout of the page is a big picture, which draws the reader’s
attention. Then at the bottom there is the logo, and the small print.
The use of rhetorical questions is also used at the top of the page.
By having rhetorical questions, it makes the reader question

There are some hidden...

Other Essays Like The Most Effective Form Of Media Advertising

Is Negative or ‘Attack’ Advertising at Effective Tool in of Political Engagement and Mobilization?

3129 words - 13 pages criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence has shown the electorate to show a greater interest in a more pessimistic tone of politics. This essay intends to address whether negative publicity in the form of attack advertising is an effective tool of electoral manipulation by evaluating its influence in engaging and mobilizing voters

The Role of Effective Communication Essay

1542 words - 7 pages environment is within a conversation between and doctor and patient. The doctor may use technical words within the conversation and the patient therefore would not understand what the doctor is saying. This can be solved by the doctor using words that the patient will understand for example ‘cut’ instead of ‘laceration ‘. Another example of speech form that could affect effective communication is dialect. Dialect is a particular form of a language

Advertising and the Hierarchy of Needs

962 words - 4 pages , 2010). In the marketing and advertising world it is so important to understand your consumer base but at the same time to present your company in the way that you will grab viewers attention while maintaining the culture of what your company stands for. “Successful marketing persuades a prospective client to purchase the product or service you are selling. One of the most effective ways to accomplish this is to appeal directly to one or more of his

The Appeal And Strategy Of BMW Advertising

1210 words - 5 pages An Analyzing for Appeals and Strategy of BMW Advertisement Helen Ingham states that “Depending upon the media used, adverts generally consist of images, text and sound. Each of these aspects are encoded with various meaning and messages, some of which are associated with the particular product the advertisement is trying to sell, and some of which are associated with its image.” According to Ingham, ads/commercials are everywhere, and they all

Reliability of the Media

798 words - 4 pages mentality and try to get celebrity scandals fired up among readers. At the end of the day, it all boils down to gaining profits. Hence, media related to the entertainment industry often cannot be relied upon. When it comes to news regarding political issues, most of them are controlled by the government. In China, newspapers are not allowed to publish news that will bring down the idea of communism. Even in Singapore, our local newspapers

The Effects of Media

1031 words - 5 pages nature it as soon as possible to avoid talent loss. Through watching the television, listening to radio, playing games or getting involved in the social media forums, one can learn several ways of going about with talent development. Most kids learn through imitation and hence watching what they like intrinsically radiates the passion for that act. They then pick up from that point to nature and practice their talents. A model would probably be

Use Of The Diary Form Narrative In The Novel Dracula

957 words - 4 pages Use Of The Diary Form Narrative in The Novel Dracula Bram Stoker, being the creative and intellectual writer himself, wrote the novel Dracula in the diary form of narrative. This was a good choice of how to write the novel since it was very beneficial to the plot of Dracula. Examples of how the diary form is beneficial to Dracula is seen in his writing and book. One of the greatest benefits of the

Making the Most of Your Organization

1749 words - 7 pages Running head: MAKING THE MOST OF YOUR ORGANIZATION Making the Most of Your Organization Almost every one of us works in an organization of some type, whether it is a small family business, large industry, a government agency, or educational or religious institution. The purpose of the organization and its operating policies are set by the people who control it. Whatever the size or kind of organization, it is made up of people

The Most Anticipated Movies of 201

1015 words - 5 pages * The Most Anticipated Movies of 201   It’s 2011, believe it or not, and there's a whole new crop of movies to look forward to from Norse gods, to Swedish hackers, to Kermit the Frog. We've put together a list of some of the most anticipated flicks of the year. Keep reading. Thor (May 6) -- You'll have to wait until 2012 for the A-list superheroes like Spider Man, Batman and even Superman to return to your local megaplex. In the meantime

The Most Beautiful House Of Vietnam

816 words - 4 pages . Furthermore, my older sister- a really clean woman- usually keeps the house clean and tidy, and I also want to help her.My garden is very wonderful with many kinds of tree, and the most popular trees are areca trees. They are very tall, surrounding the garden and the perfume of areca flowers is fragrant. But I like fruit trees more, because I like to eat fruit very much. There are three kinds of fruit tree in my garden, orange, litchi and

Spanish, One of the Most Important Courses

2045 words - 9 pages information. (Rogers, par. 4) Most companies usually pay more for bi-lingual employees because they know they will also be able to communicate faster with others who speak Spanish. A number of international bodies that hold meetings and conferences with participants from a number of different countries like the United Nations, European Union, North Atlantic Treaty Organization, and Organization of American States, as well as international economic

Related Papers

Advertising In The Media Essay

2110 words - 9 pages Advertising in the Media For my Media Coursework, I have chosen to look at advertising. This covers a very large spectrum, from small one-off advertisements in a newspaper to gigantic campaigns being advertised on the television and radio all the time. I have chosen to specifically look at television marketing, and have decided to both study the development of commercials and the end product of existing commercials, by

From 1781 To 1789 The Articles Of Confederation Provided An Effective Form Of Government

543 words - 3 pages "From 1781 to 1789 the Articles of Confederation provided an effective form of government." "Analyze the degree to which the Articles of Confederation provided an effective form of government with respect to any TWO of the following: foreign relations, economic conditions, and Western lands."From 1781 to 1789 the Articles of Confederation provided an ineffective form of government. The Articles of Confederation was one of the first official

Item Gift Box Packaging Design And Style Approach For The Most Effective Sale Of The Goods

1082 words - 5 pages sure food hygiene. So when the packaged foods on the market, welcomed by consumers. two. series of packaging tactics This policy may be said to be similar to a kind of packaging techniques. Series packaging implies a commodity with style, styling or sulfonated with slightly distinct packaging form. These person packages place with each other as if it have been a vast array of packaged household, forming a series, can boost the overall impact

The Effects Of Advertising Essay

2156 words - 9 pages are only two examples of the use of the advertising industry as a means to promote public welfare. Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising