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The Pestel, Swot, And Generic Strategise Is Employed To Analyse Raytheon Company In The Global Market

4577 words - 19 pages

Global Business Strategy

Research the external environment of Raytheon


Student name: Yuan Jun
Submit date: 14th Dec 2010
University of Central Lancashire

Summary
In the competition orientated era of today, most corporations have an intention to expand its business in the global economy. It is necessary for those corporations to consider its external business environment so that it can help corporations develop its business more successfully. Considering the external business environment of corporations, usually the PESTLE principle is used for analyzing the environment faced by the corporations. Raytheon is one of the largest corporations in the world. For the current ...view middle of the document...

............................................................................... 6
4.4 Strengths....................................................................................................... 6
4.5.1 Diversified product and well balance revenue of Raytheon......... 6
4.5.2 Acquiring BBT technologies............................................................ 7
4.5.3 Reliable financial performance....................................................... 7
4.5 Weaknesses.................................................................................................... 8
4.6.4 Lack of scale compared to competitors........................................... 8
4.6.5 Over dependence on the US government........................................ 9
4.6.6 Unfunded employee post retirement benefits................................. 9
4.6.7 Dependence on few suppliers........................................................... 9

4. Porter’s five forces.............................................................................................. 9
5.6 The bargaining power of suppliers.............................................................. 10
5.7 The bargaining power of buyers.................................................................. 10
5.8 Competitive rivalry....................................................................................... 10

5. Three generic strategies...................................................................................... 10
6.9 Differentiation............................................................................................... 11

6. The urgent issues of Raytheon and recommend course of action................... 11
7.10 Over-dependence on US government contract........................................... 11
7.11 Heavily dependence on few suppliers........................................................... 11
7.12 Threat of several competitive competitors.................................................. 12
7.13 Unfunded post retirement benefits to employees........................................ 12

7. Recommendations and conclusion...................................................................... 12

8. References............................................................................................................. 13

1. Introduction
In 1922, Raytheon was founded as an American appliance corporation. After 88 years’ operating, Raytheon has become one of the largest defence suppliers in the fortune top 500, and is ranked at 95 in the top 500 through the newest statistics data in 2010. The company is focused on developing defence, homeland security and government market globally. Raytheon focused on supplying defence electronics, information technology, space, and technology services. The key products and services...

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