Tim Hortons Business Essay

1208 words - 5 pages

The product line includes premium coffee, espresso-based hot and cold flavoured speciality cappuccinos, lattes, specialty teas, home-style soups, fresh sandwiches, and fresh baked goods. The company also sells products such as coffee packets, Christmas hampers and coffee machines through its franchise chain and online. Customers have increased demand for more ethnic cuisines including Asian, Latin American and Middle Eastern. In 2011, several “specialty bagels” introduced to cater more to the ethnic tastes of the customers, For catering health conscious customers, Tim Hortons has introduced low fat muffins, low fat bagels and Yogurt & Berries to the menu. In the U.S. the ...view middle of the document...

About 60 per cent of customers who purchase coffee buy another menu item as well, McDonald’s research has found.

Geographic scope
As of March 31st, Tim Hortons had 4,288 system-wide fast-food restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Co-operation Council (i.e. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates). Plans for 2013 include the same aggressive growth targeting up to 180 restaurants growth in Canada and 90 in the U.S. with up to $300 million Capital Expenditure for restaurant expansion and improvements. THI believes there is a market for development of at least 4000 locations in Canada. But rivals aren’t standing still. Starbucks, with about 1,200 cafés in Canada, is set to open 150 in 2013, many of them within outlets of popular U.S. discounter Target Corp., which starts its highly-anticipated store rollout next month. Starbucks has got a boost from its new Blonde Roast, which is a milder brew that many compare to Tim Hortons’ coffee.

Competition and Market Share
Due to the significant brand presence in Canada, Tim Hortons has 41% of the quick service sector
in Canada, and 77% of the quick service coffee market in Canada (Tim Hortons: 2011 Annual Report). Traditional competitors for Tim Hortons in the in the coffee business are Starbucks, Tmothy’s and Second Cup. Since the introduction of McDonald’s McCafé in 2011, the toughest challenge of all comes from global juggernaut McDonald’s Corp touting an updated McCafé store ambiance, improved drinks and free week-long promotions. The efforts are forcing rivals to shave prices as well, bruising their profits, but the initiatives are showing signs of bolstering the burger purveyor’s position in the coffee sweepstakes: McDonald’s Canadian share of the roughly $3.3-billion out-of-home coffee market has more than doubled to 10.3 per cent in just four years, according to its data. Starbucks Canada is betting heavily on its Blonde Roast, which already accounts for about 20 per cent of its brewed coffee sales, it said. The brew is important to the chain because 60 per cent of Canadians prefer a lighter roast coffee, its research found. Subway, for its part, has launched Starbucks-owned Seattle Best Coffee, along with breakfast fare. The reason for the jockeying for customers is evident: Coffee is the single top item that is being purchased in restaurants, NPD says. As a result, restaurateurs from McDonald’s to Subway and Starbucks Canada are beefing up their breakfast menus to lure more people to their cafés. About 60 per cent of customers who purchase coffee buy another menu item as well, McDonald’s...

Other Essays Like Tim Hortons Business

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages question we might ask ourselves is what is a cashless society? What are the implications of living in a cashless world? To begin with, a cashless society could be regarded as a world where all bills and debits are paid for with the use of electronic money such as bank and credit cards, direct debits, and online payment. (Business Defintion for: Cashless Society, 2009). Looking back to history, we could see that our ancestors once lived in a cashless

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages different types of alcohol brands and they all love business. They do not care about who is drinking their product, as long as they are receiving profits they could care less who is drinking it. In addition, a Bacardi advertisement includes different types of drinks you can make with their product, making it much easier to entice people to buy their product because it sounds more enticing to the consumer. When an alcohol commercial first starts, the

The Natural Law Theory

1231 words - 5 pages . 2011. Web. 07 Dec. 2011. . Holt, Tim. "Philosophy of Religion » Natural Law Theory." Philosophy of Religion. 2008. Web. 06 Dec. 2011. . Magee, Joseph M. "St Thomas Aquinas: On Natural Law." Thomistic Philosophy - the Philosophy Thomas Aquinas. 27 Aug. 1997. Web. 05 Dec. 2011. .

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Related Papers

Globalization Essay

658 words - 3 pages intellectual property for a specific time in exchange for a royalty. • International franchising: it is a specialized form of international licensing. You not only use the brand and the products, but also keep the same form of operations. For example, Tim Hortons. • International management contract: not very common, but can be used by big companies. Send managers to another country for a specific period of time. Example Disney Paris and Disney

Product Diversification Essay

2531 words - 11 pages a company is important because it ensures the company will be sustainable. McDonalds sells a variety of different products for breakfast, lunch and supper. However, the breakfast sales period was dominated by Tim Hortons. Therefore, in order to compete with Tim Hortons, McDonalds launched McCafé which was created to attract a greater number of customers during breakfast hour. It can be thought of that McDonalds succeeded in the introduction

Canadian Companies Essay

1959 words - 8 pages * Telus (telecommunications) * Tembec * Terasen Measurement * The Bargain! Shop * The Brick * The North West Company Fund (Merchant) * The Ocean Group * The Wawanesa Mutual Insurance Co. (Insurance) * Tim Hortons * Timothy's World Coffee * The Source (Bell) Electronics Inc. * Thomson Corporation * TMX Group * Tolko (forestry) * Toronto-Dominion Bank * Toronto Stock Exchange * Torstar

The Separation Of Capital Ownership And Control

1577 words - 7 pages monitoring and asymmetric information. Managers run business on a daily basis and then as a consequence, have a more comprehensive view of the business while owners get information only based on annual reports or data provided by managers. In this case, there is no rational reason to expect managers will act as they promised. By contrast, there is another theory citing that the separation of ownership from control can be efficient, which is