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Tim Strategy Essay

3473 words - 14 pages

Telecom Italia Strategic Plan Update

MARCO PATUANO

Safe Harbour
These presentations contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements appear in a number of places in this presentation and include statements regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different business lines and the global business, market share, financial results and other aspects of the activities and situation relating to the Company and the Group. Such forward looking statements are not guarantees of future performance and involve risks ...view middle of the document...

5%

+ 1.5% Total Media

57
11

55
11

58
13
+ 6%

Total Open Market Products Media

57 2 11

55 2 11

58 2 13
+ 6%

ICT

10

9

9

Stable Broadly Stable Stable Business Top

Total TLC Products

36
5

35
4

35
4

13

12

12

Slight decrease

9

9

8

Broadly stable

Mobile

17

17

18

~ + 2%

Fixed

14 2008

14 2009

13 2012

~ - 3%

Consumer

22

22

22

~ + 1%

2008

2009

2012

CAGR ’09-’12

MARCO PATUANO

4

Agenda

 TI Group 2010-2012 Strategic Plan Update  Italian Market Overview

 Telecom Italia Domestic Strategy and Goals
Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth

MARCO PATUANO

5

Domestic Revenues: Trend Reversal
Euro bln, Organic Data

change yoy

CAGR ‘09-’12 Model Change Improve Trend Stabilize Back to Growth Broadly stable

23.3
Mobile

21.7

Fixed

2008

2009

2010

2011

2012

2010: Paving the way to Growth
change % yoy 1Q09 -5% 2Q09 -5%

2009
3Q09 -7% 4Q09 1Q10

2010
2Q10 3Q10 4Q10

-11%

FY09 -7%

FY10 -4% / -5%

MARCO PATUANO

6

Domestic Market: the Repositioning Path
2008
“Value for Money” Proposition impaired by Repricing

2009
Repositioning  Competitive pressure increase  “Cost Conscious” Customer Base erosion  New handsets strategy  New advertising & communication format  Pricing Strategy: focus on Community  Distribution Network Refocus

2010-2012
Market Share Recovery  Market share recovery  Best value for Money  Focus on “cost conscious” customers and “high spenders”  Pull strategy through Advertising  Distribution Network – Strength and Develop

Mobile

 Focus on volumes  Strong leverage on handsets  Push Strategy based on Handsets subsidy  Weaker brand perception (“Expensive”) after consumer tariff repricing

Restore Regulatory Dialogue  Strong competitive asymmetry  Large line losses (~1.9 mln)  Good performance on BB acquisitions  Push on free to flat migration in BB

Market Positioning Consolidation  Retail & LLU monthly fee increase  Progressive asymmetry reduction  Slowdown in line losses trend  Increase value of BB offers  Gain market share on ICT

Leverage on Flexibility  Line losses reduction  Full symmetry on winback  New LRIC model introduction  Increase market share and reduce churn on BB  Launch of new over-the-top services  Lead ICT evolution

Fixed

Customer Centric Approach

MARCO PATUANO

7

Domestic “Retail” Service Revenues
Euro bln, Organic Data, %

17.3*
Business - TOP Business - SME

9.8 25% 24%

18% 21%

7.9 10% 16%

Consumer

61%

51%

74%

Total 2009 Weight on Total Retail Service Revenues*

o/w Fixed + ICT

o/w Mobile

56%

44%

* Net of Fixed-Mobile...

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