Tourism Sabah Essay

603 words - 3 pages

In this research, we have chosen Sabah as our tourist attraction. Tourism industry in Sabah is handled by the Sabah Tourism Board which is responsible to promote, develop and research on Sabah tourism industry. Sabah its one of the states located in East Malaysia is known as "negeri di bawah bayu", which means "the land beneath winds", because of its location just south of the typhoon-prone region around the Philippines.

Sabah is Malaysia's northernmost state and together with Sarawak. Known mostly for its two Mountains; Mount Kinabalu, the underwater mountain of Sipadan or Layang Layang Island absolute isolation will adore this place with beautiful views of the surrounding sea with Gomantong Caves are a group of limestone caves as well know for its high valued birds nest.
Today, tourism industry runs important role in generating Sabah and national income. Therefore, improvement ...view middle of the document...

The following is the marketing mix for each of the four private secretaries a brief description of the component.

Product:
The product or service requires you to meet the specific, existing market demand. Or, you need to be able to create a strong brand by building a market advantage. For the Sabah tourism business: brand image, healthy tourism, eco tourism, culture tourism, education tourism, business tourism and etc.

Price: The price you set for your product or service plays a large role in its marketability. Pricing for products or services that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your product or service can be determined through various market testing techniques.
The pricing strategy have been targeting by the different group of market segmentation.

Place:
This term really refers to any way that the customer can obtain a product or receive a service. Provision of a product or service can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product or service available to your customers will have an effect on your sales volume.

Promotion:
Promotion is concerned with any vehicle you employ for getting people to know more about your product or service. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promoting a product. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of product or service you are selling, and availability of said promotional vehicle.

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