Toyota Case Essay

1901 words - 8 pages

Case Study: TOYOTA: Driving the Mainstream Market to
Purchase Hybrid Electric Vehicles
Rockford College Graduate School
Nichole Grayned
BSAD Marketing 560
November 29, 2011

Case Study: Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
“What is the role in society, the size, growth and evolution of the auto industry? How have the Japanese auto manufactures led (auto) category innovation? What is Toyota Motors market position in the United States for the hybrid vehicle category?
“The automobile industry has changed the way people live and work, and the way businesses operate.” (Ivey, p. 2) The automobile itself is ingrained as a permanent ...view middle of the document...

Toyota aggressively proclaimed first mover advantage in the Hybrid Electric Vehicle industry (HEV) by launching a new market strategy:
Shaping, not following, market conditions in America. The company exceeds environmental standards by introducing bridge technologies like the Prius electric-gas hybrid [that] has put Toyota in the driver’s seat when it comes to environmental excellence.” (Ivey, p. 5) The bold new strategy put Toyota in a league of it’s own as the only clean manufacturer.
What impact do government environmental legislation, regulation and investment have on the auto industry? How close is the fuel cell technology to successful mainstream implementation? What are the leading technologies (PEV and HEV), and how do they compare in their possibilities for becoming the industry standard? What are their advantages compared with the conventional internal combustion engine?
Governmental environmental legislation, regulation and investment has a significantly power impact on the auto industry. The state of California is recognized for being a leader in environmental protection and an initiator in establishing environmental programs to reduce the risk of pollution. “Based on history and precedence, it is safe to assume that the legislation that has been adopted and accepted in the state of California, will eventually permeate to the rest of the nation, and be adopted into federal law.” (Ivey, p 6) The federal mandates and regulations throughout select areas of the United States have motivated manufacturers to invest in the development of new technologies and innovations. As the laws began to change, so did the product. This a defining moment in the evolution of the automobile industry, manufacturers were attempting to meet the current demands of a gas guzzling society while attempting to create new technologies that would define the way people purchased vehicles.
Fuel Cell Technology is considered by most to be the cleanest form of vehicle, because its’ only byproduct is water. Most experts agree that fuel cells technology has a long way to go before it is considered reliable, durable, cost-efficient and able to be mass produced. More money, time and research are required before successful mainstream implementation can be considered.
Pure Electric Vehicles (PEV) are cars that run entirely on batteries, resulting in zero tail pipe emissions. PEVs required the need to recharge or plug in battery for traveling any long distances. PEV were challenged with limitations such as lack of power, long charge times and cold weather issues. (Ivey, p. 9) In 2003 production of PEV stopped as manufacturers began to invest more research into Hybrid-Electric Vehicles (HEV). HEV’s utilize “Hybrid technology combines an electric motor with a gas or diesel-powered engine to both increase fuel-efficiency and lower emissions.” (Ivey, p. 9) HEV reduced tailpipe emissions by almost 30 percent. (Ivey, p.9) There is truly no...

Other Essays Like Toyota Case

Toyota Organization Culture Essay

952 words - 4 pages implemented by employees. Finally, conflict resolution is the key to any organization success. At Toyota, employees solve disputes among themselves through a mediator of their own peer. This process will eliminate the involvement of upper management. References Kotelnikov, V. (2013). Toyota Production System as a Sustainable Competitive Advantage (Case study). 1000ventures.com. Retrieved March 8, 2013 from: http://www.1000ventures.com/business_guide

Toyota Recall Financing Dilema Essay

1086 words - 5 pages Toyota Recall Financing Dilemma Edgardo Donovan Touro University International FIN 501 Dr. Herbert Weinraub Module 5 ' Case Analysis Monday, March 19, 2007 Toyota Recall Financing Dilemma "Toyota Motor Corporation is a Japanese multinational corporation and the world's second largest automaker making automobiles, trucks, buses and robots and providing financial services. Based in

Toyota - Make or Brake

3361 words - 14 pages for various manufacturing faults reported by its customers since October 2009. It had to halt its operations at six assembly plants in North America and suspended eight of its vehicle brands due to the large scale complaints of serious technical faults in its vehicles leading to fatalities and injuries to users of these vehicles. This report analyses the issues being faced by Toyota as a case study captioned as “Toyota- Make or Brake”. Our

Toyota Supply Chain Management

4573 words - 19 pages specific parts or even from a specific location and it is one of the challenge in our supply chain system” (Morgan Mordue). Toyota face the same problem in 2001 which is several years ago when went through major earthquake and tsunami in Japan. In this case, the supply chain problems are causing more of a "start-stop situation" that the Toyota has to manage its way through. 2.1.1 Strategy 1: Delegate more design work to outside contract

Product Identification Toyota

1427 words - 6 pages . In the case study the crisis was caused by poor planning by the Operations Department, defective vehicles leaving the Manufacturing Department, and buying cheap insufficient goods by the Distribution and Logistics Department. The change of management was a big mistake. They changed from a customer first focus to a profit first focus. In the mid 90’s Toyota had a strong history in making reliable and high quality cars all over the world. By

Toyota: the Accelerator Crisis

1073 words - 5 pages TECNOLÓGICO DE MONTERREY | THUNDERBIRD Production Operation Management TOYOTA: THE ACCELERATOR CRISIS Study Case Report | | 1. What were the drivers of Toyota´s accelerators crisis? Why was Toyota facing a recall crisis? The drivers of Toyota crisis were Strategic, structural and cultural issues. At the strategic level, the cost reduction strategy added with the increasing of the output volume strategy caused a decrease in

Csr in Toyota

1575 words - 7 pages corporate social responsibility (CSR). This report will attempt to define what is meant by corporate social responsibility, discussing the narrow and broader views. It will also try to answer the question why do some businesses believe it is important to be seen to be a good corporate citizen by identifying an organizational example of Toyota Motor Corporation, a big Japanese automobile manufacturing company analyzing its policies and

Quality Management System -Toyota

3127 words - 13 pages Quality and Systems Management Toyota Motor Corporation Operational management and its importance Operational structure is combination of resources, system, processes and tools which together make the infrastructure of the organization and prepare the organization web. Operational management is the monitoring control and formations by combining the tools of resources, processes, system in away, that it is prone to achieve the organizational

Toyota Motor Manufacture

1617 words - 7 pages 1. Consider the principles of the Toyota Production System (TPS, which the rest of the world calls just-in-time or lean operations). How do its pieces fit together into a strategic capability? In particular, what are the roles of quality, and of the various activities Toyota pursues to improve quality? Waste reduction is at the top of the TPS architecture. The methods that help support the goal of waste reduction are JIT (just-in-time) and

Toyota Motor Manufacturing

792 words - 4 pages Operations Management Bonus: Case #5 Toyota Motor Manufacturing, USA, Inc. Case Questions: 1. As Doug Friesen, what would you do to address the seat problem? Where would you focus your attention and solution efforts? 2. What options exist? What would you recommend? Why? 3. Where, if at all, does the current routine for handling defective seats deviate from the principles of the Toyota Production System? 4. What is the real problem

Toyota Motor Manufacturing

4735 words - 19 pages Toyota Motor Manufacturing [pic] 1. Where, if at all, does the current routing for handling defective seats deviate from the principles of the Toyota Production System? 2. Discuss the advantages and disadvantages of stopping the line in case of a defect chair. (Make sure to include a numerical analysis to address the cost

Related Papers

Toyota Case Essay

571 words - 3 pages Case #5 (Optional) Bohuan Yu Toyota Motor Manufacturing Co. 1. As Doug Friesen, what would you do to address the seat problem? Where would you focus your attention and solution efforts? If I was Doug I would look at when the seat problem began. When Toyota introduced the new wagon model along with eight other seat variations compared to the original five. Also, volume increased significantly as demand did. Now the plant was producing

Toyota Case Study

2883 words - 12 pages labs in Europe and USA for a better understanding of local influences and preferences of current and potential clients, showing care for their needs. Toyota’s global strategies are considering entering the international growing market, stable, slowly and surely (the European market case). Also, Toyota took advantage of the opportunities offered by emerging countries with growing economies, lower wage costs and more flexible markets of new EU’s

Toyota Case Study

1934 words - 8 pages In the case study “Toyota Manufacturing USA, Inc.,” there were a number of areas where the TMM team deviated from the Toyota Production System and Lean. There are several things the GM and the manufacturing manager can to do address the issues with defective seats and ensure the assembly line runs more efficiently. 1. What, if at all, does the current defect handling for defective seats deviate from the Toyota Production System and Lean

Toyota Case Essay

1162 words - 5 pages Sakichi Toyoda was born in 1867 and in the 1900’s he founded the Toyoda group, a company focused on the production of looms for the textile business. In 1933, under the influence of his son Kiichiro Toyoda, who was more interested in automobiles, Sakichi opened a new division focused on car manufacturing.It was in 1937 that there was a separation between the two businesses and consequently Toyota Motor Company was born. In order to get a deeper