This website uses cookies to ensure you have the best experience. Learn more

Toyota Motor Company Operation/Quality Research Report

3612 words - 15 pages


Toyota Motor Company Operations/Quality Research Report


Table of Contents
Abstract 2
Introduction-Company History 4
Company’s Orientation 5-6
Operations Management 7-9
Lean Systems 9-12
Managing Quality 12-14
Improvements in Quality 14-15
References 16

Toyota Motor Company is the number one car ...view middle of the document...

These initiatives and training will evolve Toyota Motor Company back on top as the leading quality car manufacturer.


Introduction- Company History
Sakichi Toyoda, a prolific inventor, created the Toyoda Automatic Loom Company based on his groundbreaking designs, one of which was licensed to a British concern for 1 million yen; this money was used to help found Toyota Motor Company, which was supported by the Japanese government partly because of the military applications. By 1936, just after the first successful Toyoda vehicles were produced, Japan demanded that any automakers selling in the country needed to have a majority of stockholders from Japan, along with all officers, and stopped nearly all imports. In 1937, Toyota Motor Company was born and Sakichi Toyoda’s son of Kiichiro Toyoda took over the operations of the spinoff company of Toyoda Automatic Loom Company (, 2011, p. 1-2, par. 1 & 3).
In 2011, this once small Japanese company developed some three quarters of a century ago is the number one car company in the world. In 2010, Toyota sold 7.308 million vehicles. Today Toyota’s mission and vision statements include, “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America,” and “To be the most successful and respected car company in America” (, 2011). Toyota’s net income was ($3.5 billion) in the 12 months ending March 31, 2011, 7.7% decrease from the prior year (, 2011). This isn’t really that bad considering a world recession and the earthquake that hit Japan a few months back. All the uncertainties around the world, Toyota Motor Company’s stock has done fairly well over the last 12 months with a 52 week range of $67.56-$93.9p. The stock price at close of June 15, 2011 was $79.48. Today’s stock price is an indication the Toyota Motor Company has investors backing their company with speculation for more future growth in the world market share.
Company’s Orientation
Toyota’s market orientation right now is driven by energy and higher gasoline prices. Their forecasts of customer demands are showing higher fuel efficient and other alternative energy based vehicles. A Toyota spokesman said, “Our renewable fuel strategy is simple; have the right vehicle at the right time in the right place to meet the needs of our customers. Tackling environmental challenges means apply what we know about renewable fuels across our vehicle lineup, and beyond” (, 2011).

This diagram shows the scenarios for response to environmental and energy issues. The looks of this diagram show that in the next 20 years the market orientation is going to shift even more too renewable energy in the way of more hybrid...

Other Essays Like Toyota Motor Company Operation/Quality Research Report

Graves Enterprise Essay

4730 words - 19 pages -solving, 3) adding value to the organization by developing its people, and 4) recognizing that continuously solving root problems drives organizational learning. The Toyota Way incorporates the Toyota Production System. Key Dates: 1867-Birth of Sakichi Toyoda 1924-Sakichi Toyoda invents Toyoda Model G Automatic Loom 1929-Automatic-loom patent is sold to a British company 1930-Kiichiro Toyoda begins research on small gasoline-powered engine

Toyota Business Research Essay

2095 words - 9 pages safety and quality, a reputation that was almost ruined by a series of recalls that would eventually total more than eight million cars worldwide, as many as they sold the year they became the largest automobile manufacturer in the world. These problems for Toyota have almost ruined its brand image and it severely needs to improve consumer confidence in the Toyota Motor Company. Toyota’s problems became public on August 28th 2009 when an off

Mr Thomas

3596 words - 15 pages and listening to suggestions (Thompson, 2003). | |On the part of Toyota Motor Corporation, the company has gained success since its adoption of the Total Quality Management model. Faced with deep economic | |problems after World War II and failing consumer satisfaction ratings, the Japanese company adopted the Deming model of management strategy. The company went

Business Ethic

3035 words - 13 pages brake of Technological Factors On February 5, in Japan Nagoya, Japan Toyota motor company President Toyota chapter male in the press conference bow. That day, Toyota chapter male is Toyota global recalls apology, and said that Toyota will set up special committee in order to improve the quality of auto safety.2010 February 5, the company decided to Toyota in the japan-American two big market recall brake system problems Prius hybrid cars, is

Toyota Supply Chain Management

4573 words - 19 pages 1.0 Introduction Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of November 2014, is the eleventh-largest company in the world by revenue. Toyota was the largest automobile manufacturer by production in 2012 ahead of the Volkswagen Group and General Motors. In July of that year, the

Environmental Factors

1068 words - 5 pages filed against Toyota Motor Co. Toyota participated in Union breakups and will use temporary workers on the labor side of things, but to this day, Toyota is a world leader in the research and development of advanced automobile technology that practices being successful at what they do day in and day out.

Toyota's Brush with Disaster

3252 words - 14 pages surface the company appeared and still appears to be at the top of its game especially considering that many Americans still consider Toyota to be of the utmost quality with the highest safety standards. An article in Marketing Research details this phenomenon, During a product-harm crisis, firms can either rely on media reports or systematically measure customer perceptions. What they find may surprise them. According to a recent TRC

management and marketing

1733 words - 7 pages scale recalls and quality issues TOYOTA SWOT Ford Vision Toyota Vision Competitive Advantage Ansoff Matrix Key Success Factors Overview THREAT - North American consumers shifted to more fuel-efficient and higher-quality product - Produce fuel-efficient, higher-quality and smaller automobiles - China, India Govt. reduced automotive taxes - New models revamps aging model line up Five Forces Company Analysis

Prepare Your Analysis of How Saatchi & Saatchi Implemented the Balanced Scorecard and Its Apparent Effects

936 words - 4 pages , conceptualize the company Toyota wants to be. Step Two. Read the required articles about Toyota and conduct additional research as needed. Step Three. Identify the main stakeholders; pick one or two, e.g., the customers, the employees, the stockholders and determine what their needs and goals are in regard to Toyota. Step Four. In a three to four page paper, critically analyze whether Toyota's mission and vision take the needs, goals, and

Critically Examine Sources and Implications of the Quality Management Issues Facing Toyota in the Usa and Europe 2009-2010

3244 words - 13 pages Contents page 1. Introduction 2. Main characteristics of Lean Production Management System 3. The role of quality management in the development of the Toyota Production Management System and kaizen continuous improvement 4. Toyota and suppliers 5. Toyota’s quality problems 6. Future options 7. Conclusions 1 Introduction Toyota Motor Corporation is the multinational corporation based in Japan by

Administrative Assistant

2404 words - 10 pages leadership failed to face the public for weeks and appeared less than forthcoming about critical safety issues, risking the trust of its dealers and customers worldwide. Toyota put quantity before safety period. The question at the end of the day was how could this happen to a company that built a reputation on the quality of its cars? Toyota originally prioritized safety first, quality second, and volume third, but in the early 2000s began to put

Related Papers

Runaway Ethics: Determining Preferred Courses Of Action Through Ethical Analysis Of The 2009 Toyota Motor Company Automobile Recall

2091 words - 9 pages Runaway Ethics: Determining Preferred Courses of Action Through Ethical Analysis of the 2009 Toyota Motor Company Automobile Recall In September 2009, Japanese automotive manufacturer Toyota issued a recall of 3.8 million vehicles due to “unintended acceleration” that was believed to be caused by loose floor mats becoming lodged under the gas pedal due to a design flaw in the pedal layout. Since the initial recall, which affected seven

China Automotive Seat Motor Industry Report 2013 2014: Global Market Research Report

906 words - 4 pages Seat Motor Business Global and China Automotive Seat Motor Industry Report, 2013-2014 4.4.4 Shanghai Brose Electric Motors Co., Ltd. 4.5 Asmo 4.5.1 Profile 4.5.2 Operation 4.5.3 Revenue Structure 4.5.4 Automotive Seat Motor Business 4.5.5 Tianjin Asmo Automotive Small Motor Co., Ltd. 4.5.6 Asmo Hangzhou Xiaoshan Automotive Small Motor Co.,ltd. 4.6 Nidec 4.6.1 Profile 4.6.2 Operation 4.6.3 Revenue Structure 4.6.4 Automotive Seat

Toyota Make Or Brake Essay

3361 words - 14 pages company, is facing in the perspective of operation management principles and practices. Toyota had to recall eight million plus cars for fixing the acceleration and brake system problems associated with 52 fatalities and many injuries specifically in North America and Europe regions. Industry analysts had portrayed a gloomy picture about Toyota’s future in the wake of these quality issues and recalls. Some of them called it the beginning of Toyota’s

Cross Cultural Management Essay

3385 words - 14 pages ¥147.5 billion (FY2010) Profit ¥209.4 billion (FY2010) Total assets ¥30.3 trillion (FY2010) Total equity ¥10.3 trillion (FY2010) Employees 71,116 (for TMC, total Toyota 320,808)[3] Parent Toyota Group Divisions Lexus,Scion Subsidiaries 522 (Toyota Group) Hino Motors, Ltd., Daihatsu Motor Co., Ltd.,Toyota Financial Services, DENSO,Toyota Industries Website Toyota Worldwide COMPANY OVERVIEW The Toyota Motor Company