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Traditional Businesses Vs. Dot Com Companies

510 words - 3 pages

There are several advantages that traditional businesses in Europe have over online companies in America. Such things as strong business to customer relationships and personal customer service are some of the many benefits Europeans are not willing to give up.In many countries, the majority of a company's business is based on relationships. People prefer to deal with others that they know and trust. Lack of trust is the main reason why e-commerce is not growing in Europe as others thought it would (Marc). One in ten Europeans believes that they have a high level of protection when shopping from sites based in another European country ...view middle of the document...

Six in ten Europeans do not shop online because they don't have access to the Internet while half said they preferred to visit shops (Richardson). They prefer going to shops because it is more personal. They can actually see the quality of the product before they choose to purchase it. Consumer tests showed that researchers revealed that of the purchases made online in Europe during a specific time period, one in three goods never arrived while a third of the good returned were never reimbursed. Because of this, Europeans choose to visit local shops. If they need to return something or speak to someone they can go back directly to the shop they purchased the product from and solve the issue almost immediately. If they ordered the product online, more than likely they will be contacting customer service by email and, depending on the volume of emails, may wait days for a reply.Good business relationships and customer service are just a few reasons why Europe's brick and mortar establishments have advantages over America's dot com companies. They are of a different culture and choose to do business a little differently than Americans.Works Cited"Ecommerce-Advantages and Disadvantages." 23 May 2004..Marc. "Impact of e-commerce." Online posting. 18 Feb. 2001. Dr. Ecommerce. 23 May 2004..Richardson, Tim. "EU Shoppers Don't Trust Web." 15 Mar. 2004. 23 May 2004..Tony. "Privacy and Payment Issue." Online posting. 4 Apr. 2001. Dr. Ecommerce. 23 May2004. .

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