This website uses cookies to ensure you have the best experience. Learn more

Unit 3 Introduction To Marketing P1

1199 words - 5 pages

Unit 3: Introduction to Marketing
Assignment one
Introduction
In this assignment, I will describe how the two different organisations use marketing techniques for their products. I will explain the techniques of marketing. The organisations that I will be focusing on are Nike and Kellogg.
MARKETING
Marketing is the process of promoting and selling products or services including market research and advertisement. Under marketing, there are two strategies that can help an organisation in being successful when selling products which are growth strategies and survival strategies.
Growth strategies
In the year 1957, Igor Ansoff developed on of the best know descriptions for growing a ...view middle of the document...

Without branding, it is difficult to achieve marketing objectives and the customers. Branding help in the fast performance of product being sold.
2. Relationship marketing: This is when market activities are aimed at developing, managing trusting and long term relationships with larger customers.

NIKE
Nike, Inc. formerly known as Blue Ribbon Sports is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Every month, Nike release new set of shoes to the market to change the taste of the customers. Different franchise such as Air Jordan, Nike Pro, Nike golf and others has dominated the market in sales and demand.
Branding
Branding is one of the most important aspects that creates and defines a company’s identity. By building up a brand, the company must consider steps to create value, brand visibility, and make their product desirable. A brand should involve a lifestyle, give consumers something to identify with, and give the product a meaning.
Take it from Nike, who's success and dominance in the world of sports has increased on their ability to construct their brand image, visibility, and giving the company logo extremely high value. 
Nike has one of the most recognisable logos in the world which has made them of the best highly valued and most successful brand today. They also have different logos for the product especially Air Jordan. Air Jordan has been dominating the sales and demand of Nike. This is because it is partly owned by the former basketball player Michael Jordan. Nike has been endorsing celebrity endorsers such as Michael Jordan and James LeBron to represent their brand. This is because it makes their products more popular and valuable.

Market Development

This is when existing products are being sold to a new market. Nike use to sell Air Jordan shoes to only basketball players but they have begun to sell those shoes to the public which makes it a new market. Also, they have begun to sell their products in Africa and other Asian countries. Since their products were being sold to only celebrities, it adds more value and popularity to the product. According to Nike website, the business is now operating in 160 countries and they are selling their existing product. As a business in a competitive world, one of their aims is to expand their business to improve its popularity and revenue. Last year, Western Europe boosted Nike’s revenue by 19% and china also increased it by 7% in the third quarter of 2014.

Product development
Every month, Nike releases new set of shoes, other product with new designs...

Other Essays Like Unit 3 Introduction to Marketing P1

Introduction to Marketing Essay

1463 words - 6 pages Task: Describe how marketing techniques are used to market products/ services in two organisations. MARKETING… MARKETING… The role of marketing | Page: 2-3 | Marketing objectives for Tesco | Page:4 | Marketing techniques used by Tesco | Page: | Marketing objectives for Oxfam | Page: | Marketing techniques used by Oxfam | Page: | THE ROLE OF MARKETING THE ROLE OF MARKETING What is marketing? Marketing is the social

Introduction to Marketing Essay

732 words - 3 pages Introduction to marketing- Infinti Caste study: 1- the marketing mix is marketing tool used by various firms in order to meet the needs and wants of the consumer. It contains four main components, product, place, price and promotion also known as the four P’s. There’s an additional three P’s which are people, positioning and packaging. The mix also relies on various factors such as competitors and market research. 2- Within

Introduction to Marketing

537 words - 3 pages Is a product bought by final consumers for personal use. E.g. vegetables * Materials and parts: raw materials and manufactured materials and parts. E.g. generators Capital items: are industrial product uses in the buyer’s production or operations. Supplies and service: operating supplies, repair and maintenance items. E.g. coal 3) Product quality: the characteristics of a product or service that bear on its ability to satisfy stated o implied

Introduction to Marketing - 561 words

561 words - 3 pages ). Growth Potential 1) Building competitive advantage by partnering with our customers 2) By working together with our customers to position our company to seize opportunities for growth as economics all across our territory after we come out of the stagnation. 3) Establishing our leadership in the marketplace 4) To make over $600 Billion in retail sales by the year 2020 5) Generating strong cash flow to support long-term sustainable growth

Introduction to Integrated Marketing Communications

1374 words - 6 pages Discuss factors that have prompted the shift from mass communications to integrated marketing communications Introduction to Integrated Marketing Communications Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. The American Association of Advertising Agencies defines IMC as "a comprehensive plan that evaluates the strategic roles of a variety of communication

Introduction to Marketing Outcome 1

1930 words - 8 pages interact, promotions can be launched and feedback gathered would be of little cost to the marketing budget. An app for smart phones with games and interaction would also interest the customer, targeting the younger market at little cost to Britvic. Great for the image and reputation of the organisation as a 21st century brand. Bibliography Websites – M4Bmarketing.com Businesscasestudies.co.uk Slideshare.net Blackboard learning resources Book - Marketing an Introduction

Introduction to International Business; Global Marketing

1133 words - 5 pages Module 1 - Case Introduction to International Business; Global Marketing November, 30, 2013   Olympic Games have made their innovative image in the field of sports. In 1896, it didn't have such popularity and proper strategy to earn monetary value. After a huge break, a new president Juan Antonio Samaranch appointed in 1980 and he was the first one, who created the financial independent for Olympic. In 1984, Sarajevo OCOG has signed

Unit 1- Introduction to Communication in Health, Social Care or Children’s and Young People’s Settings

864 words - 4 pages Unit 1- Introduction to Communication in Health, Social Care or Children’s and Young People’s Settings 1.1 Identify different reasons why people communicate People communicate so that they are able to share information to people, like if they are able to confirm in the information given and if that they are able to given new information like if they have pain in their leg, they would need to give information to the carer so that they check

Introduction to Marketing - 628 words

628 words - 3 pages marketing! Marketing possesses the beauty as demographical research activities do, it deals with data and human. In addition, it generates profit more quickly and directly than demography, skipping the government and legislation procedures, I suppose. In my senior year in college, the big question of “where to go and what to do” stood in front of me without doubt. It is the exact time one year ago, I set out to prepare for my future finally, I made

Unit 3 Intro to Mgmt

575 words - 3 pages This week’s reading discusses four contemporary management approaches. One of those approaches is the Sociotechnical System. This system approach revolves around the social aspects of people. Quantitative management is a system in which the primary focus is to have specific formulas where the best answers to common management questions can be answered by plugging in information. Organization behavior, which is very common in my workplace

Homework 3 Introduction to Project Management

962 words - 4 pages box Make Unconstrained Variables Non-Negative to satisfy the Constraint 5): Variables Coefficients Objective Function Constraints Constraint 1 Constraint 2 Constraint 3 Constraint 4 x11 x21 x12 x22 46666.66667 93333.33333 53333.33333 26666.66667 0.3 78000 Total 100000 120000 0 0 0.3 0.45 0.45 1 0 2 0 0 1 -1 0 1 0 0 1 0 1 0 -2 = 100000 120000 0 0 98 (4) To make product 3 from product 1, there are 2 methods. First, we can

Related Papers

Unit 3 – Introduction To Marketing (P1) Describe How Marketing Techniques Are Used To Market Products In Two Organisations

1316 words - 6 pages P1) Describe how marketing techniques are used to market products in two organisations. Marketing is the process of meeting the necessities and wants of customers. Most businesses today are having rivalry towards generating the most profits as there are a lot of competitors in the business world. Marketing techniques are one of the ways that a business would do to increase its productivity and sales. Starbucks and Nintendo are two different

Kaplan Unit 3 Assignment For Marketing

695 words - 3 pages Unit 3 assignment paper. Please re word The Natural Baby Company Breyona Sharpnack Marketing AB219 Andrea Millazzo November 28, 2011 The Natural Baby Company offers quality organic baby items that support making eco-friendly lifestyle changes (NBC.2011). NBC started out as a diaper store by Kim and Duane Ormsby in 2003 (NBC.2011). Over time, they have expanded their business online, locally

Business Level 3 Unit 4 P1

2537 words - 11 pages Pizza Hut restaurant, when sending different emails about the business to their colleagues, area managers, or head office. This information could also be sourced from the marketing and advertisement team when producing different advertisements like billboards, for the company. They also use On Screen information which they do through television adverts. Pizza Hut regularly has television adverts promoting their business and what they have to offer

Introduction To Marketing Essay 1942 Words

1942 words - 8 pages [pic] [pic] FOUNDATION DEGREE IN BUSINESS Assessment Front Sheet | |Course: |FdA Business | | |Year: |Year 1 | | |Unit Title: |Introduction to