Use Of Mobile Phone Essay

5218 words - 21 pages


A Study on

Applications of Mobile Phones by

Students of NITK, Surathkal..


Submitted by B Shrikar, Roll No: 12HM34 as a project for Business Research.



Chapter-1 Introduction 3

Chapter-2 Review of ...view middle of the document...

To study the relationship between gender, class of study ( B Tech/M Tech/ Ph D/MBA etc) and
the extent of usage of mobile phones.


1. The study was conducted on the students of NITK in the month of October / November 2012.
2. Quota sampling was used to draw samples of students of B Tech and other students. Within each quota convenience sampling was used to draw the samples.
3. While designing the sampling plan, it was proposed to cover 72% of B Tech students and 28% of remaining students ( MBA/MCA/MSc, MTech and PhD ). It was also proposed to cover 75% boys and 25% girls in the survey. But due to time constraint and practical problems the break up of sample drawn was 63.5% for B Tech and 36.5% for others (MBA/MCA/MSc , MTech and PhD). However the ratio of boys to girls could be maintained ( 76% boys, 24% girls) as planned.

Review of Literature.

Prior to commencing the project, articles on similar subjects, available on the internet, were studied. Website of NITK ( ) was also studied. The literature which has direct and indirect bearing on the objectives of the present investigation were studied.

In the literature studied1 60% of the respondents used mobile phones primarily for keeping in touch with friends and calling home when they are out. The Gender wise analysis shows that the tendency to call home is more among women than among men and the tendency to call friends is more among boys especially teens in the age group 15-19 years. 51% used mobile phones when they were in transit and 30% used it when they were at home.

Lady respondents were more irritated than men, with loud talk on mobile by people around them. This one of the reasons why more women than men set their mobiles on silent mode. 60% of the respondents could not do without a mobile phone even for a day. The purpose of using the phone i.e Safety, Status, Connectivity, Information or entertainment were also studied in these researches.

The different OS available Mobile phones was studied from the wikepedia site. ( )

1 A report on study of mobile phone usage among teenagers and youth in Mumbai,
Market Research and Consumer Research Organisation, MACRO, 2004.


Quantitative protocol was used in the study, to obtain a current snapshot of usage of mobile phones by students of NITK. This protocol involves collection of data through a detailed-questionnaire to be administered to students of NITK, with sample allocation to collect the requisite information. The structured questionnaire was designed to elicit information on various aspects of usage of mobile phone by the students of NITK. The questionnaire has a mix of open-ended and close-ended questions in it.

The questionnaires were handed over to the students of NITK directly by one of the team members of this project or their...

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